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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jambura Science of Management MANDAR: Management Development and Applied Research Journal Amsir Management Journal Jurnal Manarang Manajemen dan Bisnis Pinisi Journal of Officers Review Jurnal Lamellong: Pengabdian Kepada Masyarakat
Andi Putri Tenriyola
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Library & Information Science Social Sciences Other

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Journal : MANDAR: Management Development and Applied Research Journal

 1 
Factors Affecting Purchasing Decisions for Whiskas Brands at APS Petshop in Pangkep Regency Andi Putri Tenriyola; Anis Anshari Mas'ud; Arifhan Ady DJ
MANDAR: Management Development and Applied Research Journal Vol 5 No 2 (2023): Periode Juni
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v5i2.2877

Abstract

Product quality and variants are very important in influencing the purchasing decision when buying Whiskas at APS pet shop stores in Pangkep Regency. With the variety of products offered, consumers can choose the product they want. The purpose of this research is to examine and analyze the factors that impact the purchasing decisions of Whiskas products at APS pet shop stores in Pangkep Regency. The independent variables considered are Brand Image, Price Perception, and Promotion, while the dependent variable is the purchasing decision itself. For this study, primary data was collected through a survey involving 120 consumers, representing a sample from the total consumer base of 1850 people during the sales period from 2021 to 2022. The data were analyzed using the Statistical Product and Service Solutions (SPSS) Version 23 program. The findings of this study reveal a positive and significant relationship between brand image, price perception, and promotional influence on purchasing decisions for Whiskas brand products at APS pet shop stores in Pangkep Regency. Particularly, promotional factors were identified as having a dominant impact on the purchasing decisions for Whiskas brand products at APS pet shop stores in Pangkep Regency
Faktor Penggunaan E-Commerce dalam Meningkatan Kinerja Usaha Travel di Kabupaten Pangkep Tenriyola, Andi Putri; Nurwafiyyah, Auliyah; Mas'ud, Anis Anshari
MANDAR: Management Development and Applied Research Journal Vol 6 No 1 (2023): Periode Desember
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v6i1.3363

Abstract

The travel industry has experienced rapid development due to the utilization of e-commerce, and marketing technologies such as e-commerce serve as tools in managing business resources. Therefore, this research aims to examine the factors influencing the use of e-commerce in enhancing the performance of travel businesses. This study adopts an explanatory research approach, intending to elucidate the relationships between various variables through hypothesis testing. The unit of analysis in this research is businesses in the Pangkep Regency, South Sulawesi, specifically those engaged in travel ticketing services. The research findings reveal three main factors affecting the use of e-commerce for business performance improvement: integrated information systems, networking, and technological innovation. Additionally, this study is supported by the Technology Organization Environment (TOE) theory to assess companies' decisions in adopting new technologies such as e-commerce. The research findings contribute to enhancing the understanding of travel industry practitioners in utilizing e-commerce technology
Analisis Pengaruh Personal Selling dan Sales Promotion terhadap Keputusan Pembelian Produk Rumah Tangga di PT. Hosana Inti Cabang Makassar Tenriyola, Andi Putri; Nurwafiyyah, Auliyah
MANDAR: Management Development and Applied Research Journal Vol 6 No 2 (2024): Periode Juni
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v6i2.3882

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh personal Selling dan Sales Promition terhadap keputusan pembelian Produk Rumah tangga di PT. Hosana Inti Cabang Makassar. Desain penelitian ini adalah studi kasus untuk menghimpun informasi secara spesifik dan mendalam pada konsumen di PT. Hosana Inti Cabang Makassar dan Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif, dengan menggunakan metode analisis linear sederhana. Populasi dalam penelitian ini adalah seluruh Pelanggan PT. Hosama Inti Cabang Makassar yang melakukan transaksi produk rumah tangga sejak tahun 2020, dengan jumlah sampel dalam penelitian ini sebanyak 98 orang konsumen. Temuan penelitian mengungkapkan dua pendekatan utama dalam memperkuat keputusan pembelian, yaitu aktivitas personal selling dan sales promotion yang memiliki pengaruh signifikan terhadap keputusan pembelian produk rumah tanggan pada PT. Hosana Inti cabang Makassar. Temuan ini menambah pemahaman perusahaan untuk mempertimbangkan peningkatan efektivitas personal selling dan sales promotion guna meningkatkan keputusan pembelian dan, akhirnya, penjualan produk mereka. Kebahruan penelitian ini memperkenalkan perspektif yang baru dan berkontribusi signifikan dalam literatur pemasaran dengan menyediakan data yang relevan dan konteks spesifik yang dapat diaplikasikan dalam situasi bisnis serupa.
The UMKM Online Advantage: Linking Digital Strategies to Enhanced Consumer Purchase Intentions Mas'ud, Anis Anshari; Tenriyola, Andi Putri
MANDAR: Management Development and Applied Research Journal Vol 7 No 2 (2025): June (2025)
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v7i2.5156

Abstract

This study explores the online advantage Micro, Small, and Medium Enterprises (UMKM) within the culinary sector can achieve by effectively linking their diverse digital strategies to enhanced consumer purchase intentions. An empirical approach was employed, involving surveys with consumers who actively engage with culinary UMKMs through their various digital platforms. Data collected via questionnaires were meticulously analyzed to elucidate the intricate interplay between different facets of digital engagement—ranging from information accessibility to interactive communication—and the evolution of consumer interest in culinary offerings. The findings consistently indicate that thoughtfully implemented digital strategies, which extend beyond a mere online presence, positively influence consumer purchase intention. This demonstrates a clear and attainable online advantage for these enterprises in a competitive digital landscape. The study concludes that the adoption of dynamic and contextually relevant digital strategies, especially those prioritizing entertaining and emotionally resonant content, provides a considerable online advantage for culinary UMKMs seeking to stimulate consumer purchase intentions and cultivate lasting brand loyalty
Co-Authors Ades Asike Akbar, Andi Nuzul Arifhan Ady DJ Iskandar, Didik Masud, Anis Anshari Nasir Nasir Nasrullah, Muh. Nurfaisah Baharuddin Nurwafiyyah, Auliyah Saputri, Arnita Sirajuddin Saleh Tri Desi Lestari