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Implementasi Digital Marketing, Branding dan Labeling UMKM AR-ARDHO di Kota Cilegon Framita, Dien Sefty; Maulita, Dian; Nailufaroh, Lulu; Suprihatin, Neneng Sri; Giyanti, Giyanti; Safaah, Eva; Suhartini, Suhartini
RANGGUK: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/rgk.v5i2.5928

Abstract

This community service aims to increase the productivity of the “AR-ARDHO” cotton candy business located in Kotabumi Village, Cilegon City, Banten through packaging innovation and the implementation of digital marketing, branding and labeling. The community service activities carried out were motivated by the problems faced by partners who have limitations in packaging and selling their products. This community service activity was carried out by providing counseling and assistance in selecting and packaging products, digital marketing systems and conducting market research related to consumer responses to new packaging. From the results of the counseling carried out, partners received a change in mindset regarding the importance of innovation in packaging and good types of packaging and a modern promotion system so that partners have the desire to change packaging and implement digital marketing in order to increase the productivity of their product sales. It is hoped that this activity will motivate partners to further innovate and learn and explore the knowledge they have regarding other marketing strategies such as promotion and distribution of the products produced.
The Effect of Good Corporate Governance, Interest Rate, and Inflation on Islamic Stock Prices Wijaya, Herman; Maulita, Dian; Salsabila, Nisrina; Azahra, Najwa
Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Vol. 10 No. 1 (2026): January 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/assets.v10i1.1747

Abstract

This study aims to examine the effect of corporate governance mechanisms and macroeconomic factors on the trading values of Shariah-compliant stocks. The governance variables include independent board representation, institutional ownership, managerial ownership, and audit committees, while the macroeconomic variables include inflation and interest rates. The research adopts a quantitative associative approach, using stock value as the dependent variable. The sample comprises 30 manufacturing companies listed on the Indonesia Stock Exchange (IDX) and included in the Jakarta Islamic Index (JII) during the 2020–2024 period, resulting in 150 annual financial statements. Data were obtained from secondary sources, selected purposively, and analyzed using multiple linear regression at the 5% significance level. The results show that independent directors, institutional ownership, managerial ownership, and audit committees do not have a significant effect on Shariah stock prices, indicating that internal corporate governance mechanisms have not effectively influenced market valuation. In contrast, inflation and interest rates have a significant negative effect on Shariah stock prices, as rising prices and higher borrowing costs reduce profitability and investor interest. These findings suggest that macroeconomic conditions play a more dominant role than internal governance factors in determining Shariah stock performance. Therefore, investors should pay closer attention to inflation and interest rate movements. At the same time, regulators and management should focus on maintaining economic stability and improving corporate governance effectiveness to enhance market confidence.