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HENDRIETA FERIEKA, HENDRIETA
UIN Sultan Maulana Hasanuddin Banten, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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EXPLORING BOYCOTT MOVEMENTS AND RELIGIOUS AGRICULTURAL PRACTICES IN CONSUMER PURCHASING DECISIONS IN INDONESIA Hanif Zafran Akbar; Hadi Peristiwo; Hendrieta Ferieka; Suryani Suryani; Efi syarifudin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 2 (2026): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18764605

Abstract

The boycott movement has become an increasingly powerful social phenomenon in Indonesia, especially when linked to moral, political, and religious issues. This study aims to explore how boycott movements interact with religious agriculture in shaping consumer purchasing decisions, particularly for agricultural and food products. This study uses a mixed-methods approach with a convergent design, combining surveys to provide an overview of relationships among variables and in-depth interviews to understand consumer motivations and considerations better. The results show that participation in boycotts is influenced by ethical awareness, socio-religious solidarity, and exposure to information through social media. Meanwhile, agricultural religiosity reinforces preferences for halal, sustainable products that support local producers. These findings confirm that purchasing decisions are not only economic in nature but also reflect consumers' religious identities and moral attitudes.
Co-Authors Aan Ansori Afif Abdillah Ahmad Habibi Syahid ASEP DADAN SUGANDA Dharmendra Efi syarifudin Elsa Elsa Falikh Alhaq Fitri Damayanti Hadi Peristiwo Hanif Zafran Akbar Hasanah, Irmatul Irmatul Hasanah Irmatul Hasanah Ismaya, Agus Ka Tiong Meutia, Meutia Muchlish, Munawar Muchlish Muhammad Fadlillah Fauzukhaq Nihayatul Masykuroh Nur Falih Anwar Rezky Mehta Setiadi Rizal Umami Sofiatur Rokhmah Sri Mulyaningsih Sukendar - Suryani Suryani Suryani Suryani Suyaroh Suyaroh Taqi, Muhamad Tri Lestari Virlia Virlia