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All Journal Jurnal Penelitian Kesejahteraan Sosial Jurnal Riset Komunikasi Risenologi Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Sains dan Teknologi Dakwatussifa: Journal of Da'wah and Communication Jurnal Ilmiah Teknik Informatika dan Komunikasi Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Da'watuna: Journal of Communication and Islamic Broadcasting International Journal of Social Science and Humanity INJECT Interdisciplinary Journal of Communication KREATIF: Jurnal Pengabdian Masyarakat Nusantara Indonesian Journal of Islamic Communication Jurnal Komputer, Informasi dan Teknologi
Mentari Anugrah Imsa
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Strategi Copywriting dalam Membentuk Brand Identity pada Konten Instagram @izincoid Hikmatullah Hikmatullah; Asep Soegiarto; Wina Puspita Sari; Indah Fajar Rosalina; Mentari Anugrah Imsa
Jurnal Komputer, Informasi dan Teknologi Vol. 5 No. 1 (2025): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jkomitek.v5i1.2544

Abstract

Penelitian ini bertujuan untuk menganalisis strategi copywriting yang digunakan oleh akun Instagram @izincoid dalam memperkuat citra merek. Penggunaan pendekatan kualitatif dengan metode deskriptif bertujuan untuk mengidentifikasi kontribusi elemen tekstual terhadap pembentukan identitas merek. Pengumpulan data dilakukan melalui observasi konten pada akun Instagram @izincoid dan wawancara mendalam dengan anggota tim kreatif yang bertanggung jawab atas pembuatan konten. Penelitian ini mengkaji empat aspek utama dalam copywriting: judul (headline), isi teks (body copy), ajakan bertindak (call to action), dan penggunaan tagar (hashtag). Hasil penelitian menunjukkan bahwa copywriting yang efektif, yang ditandai dengan kejelasan, relevansi, dan kesesuaian dengan ekspektasi audiens, secara signifikan memengaruhi penguatan citra merek. Penggunaan gaya bahasa yang komunikatif dan persuasif secara efektif meningkatkan keterlibatan audiens dengan membangun hubungan yang lebih dekat dengan merek. Selain itu, kemampuan untuk menyesuaikan nada bahasa dan teknik naratif sesuai dengan format konten dan tujuan komunikasi mendukung fleksibilitas dan ketepatan dalam menyampaikan pesan merek. Dengan menerapkan strategi copywriting secara strategis, sebuah merek dapat membangun kepercayaan yang lebih besar dengan audiensnya. Penelitian ini menyimpulkan bahwa copywriting yang dirancang secara efektif, adaptif, dan berorientasi pada audiens merupakan kunci dalam menciptakan identitas merek yang konsisten dan mudah dikenali di platform digital, khususnya Instagram.
Pengaruh Content Marketing Shopee Affiliate di Tiktok terhadap Minat Beli Generasi Z pada Produk Fesyen Cheryl Olivia Sabina; Asep Soegiarto; Wina Puspita Sari; Mentari Anugrah Imsa; Menati Fajar Rizki
Jurnal Komputer, Informasi dan Teknologi Vol. 5 No. 1 (2025): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jkomitek.v5i1.2679

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dalam program Shopee Affiliate di TikTok terhadap minat beli Generasi Z pada produk fesyen. Latar belakang penelitian didasari oleh meningkatnya penggunaan TikTok dan keterlibatan Generasi Z dalam konsumsi konten digital berbasis afiliasi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 173 mahasiswa Prodi Hubungan Masyarakat dan Komunikasi Digital UNJ, dan dianalisis menggunakan SEM-PLS dengan SmartPLS 4. Content marketing diukur berdasarkan lima dimensi Karr (2016), dan minat beli berdasarkan model AIDA dari Kotler & Keller (2012). Hasil menunjukkan bahwa content marketing berpengaruh positif dan signifikan terhadap minat beli, dengan nilai path coefficient 0.729, T-statistic 9.134, dan P-value 0.000. Nilai R² sebesar 0.531 mengindikasikan bahwa variabel independen menjelaskan 53,1% variasi minat beli. Dimensi reader cognition, sharing motivation, dan persuasion menjadi faktor dominan, sedangkan action dalam proses pembelian masih cenderung rendah. Penelitian menyimpulkan bahwa strategi content marketing afiliasi di TikTok efektif dalam membentuk minat beli Gen Z, namun konversi ke tindakan perlu diperkuat melalui elemen sosial dan call-to-action yang lebih kuat.
Pengembangan Keterampilan Guru Dalam Membuat Buku Terbitan Di SMK Al-Ittihad Cianjur Mentari Anugrah Imsa; Menati Fajar Rizky; Firdaus Hadi Santosa
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 4 (2023): November: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i4.347

Abstract

Efforts have been made to educate the nation's life, one of which is a policy for teachers as the main party who contributes greatly to education. As an educator, a teacher needs to create a meaningful educational atmosphere and be professionally committed and set an example. One thing that can be done is to have textbooks to support the quality of education. However, from an analysis of the situation at one of the Al-Ittihad Cianjur Vocational Schools, the majority of teachers have never published a book to use for the teaching and learning process. The results of interviews and pre-activity observations also showed that there had never been any training that provided material for publishing textbooks. On the other hand, some teachers already have modules that can be turned into published books. Therefore, this service seeks to improve the abilities and understanding of teachers at Al-Ittihad Cianjur Vocational School in creating published books that can be used for the teaching and learning process. The material was provided through socialization and attended by 15 teachers from various expertise. Based on the results of interviews after the activity, teachers have knowledge about the flow of book publishing and also the process of changing modules into textbooks. However, I will still think more about making books because there are too many activities to do at school.
Smart Teacher, Smart Information: Workshop Verifikasi Berita dan Konten Digital untuk Guru Pesantren Al-Wathoniyah Asep Soegiarto; Mentari Anugrah Imsa; Indah Fajar Rosalina; Qoryna Noer Seyma El Farabi; Afina Ruqayyah
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 5 No. 2 (2026): Juni: Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v5i2.1114

Abstract

This community service program (PkM) aims to enhance the digital literacy of teachers and students at Pondok Pesantren Al-Wathoniyah Pusat Putri Klender, East Jakarta, particularly in verifying digital news and content amid pervasive disinformation. Key problems identified include low digital verification competency among senior teachers, limited use of fact-checking tools, and the absence of systematic information management mechanisms within the pesantren. The activity was held on June 10, 2026, employing a blended learning approach combining interactive lectures, hands-on training, and continuous mentoring. Training modules covered: (1) digital literacy for teachers, (2) mitigation of religious information distortion, (3) critical media literacy, (4) videography skills, and (5) content marketing grounded in Islamic values. Thirty teachers and senior students participated. Key outputs include enhanced digital literacy competencies among participants, the Smart Teacher Guidelines module, a donated photography studio equipment set, and national media coverage (JPNN.com). Evaluation results demonstrate significant improvement in participants' understanding of digital information verification, positive content production capability, and motivation to use technology responsibly. This program contributes to SDGs No. 4 (Quality Education), SDGs No. 9 (Innovation), SDGs No. 10 (Reduced Inequalities), and SDGs No. 17 (Partnerships), as well as supporting IKU 3, IKU 5, and IKU 6 of Universitas Negeri Jakarta.
Communication Pattern Typologies in Human-AI Interaction: A Qualitative Thematic Analysis of Chatbot Conversational Dynamics Asep Soegiarto; Mentari Anugrah Imsa; Anggun Nadia Fatimah; Eko Harisaksono; Aditya Gilang Rumpaka
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6499

Abstract

Artificial intelligence (AI)-powered chatbots have substantially reshaped the landscape of human-AI interaction, yet questions remain about the communicative behaviors users deploy in these exchanges and how they are shaped by AI system characteristics. This study investigates communication pattern typologies in human-chatbot interactions through qualitative thematic analysis of 150 conversation transcripts across customer service, mental health, and educational contexts. Grounded in social presence theory and affordance theory, and employing reflexive thematic analysis (Braun & Clarke, 2022) with an interpretivist-constructivist epistemological stance, this study identified five typologies of communication patterns: adaptive mirroring (prevalent across the majority of transcripts, 78.7%), emotional scaffolding (frequently manifested, 65.3%), contextual anchoring (emergent in a substantial portion of conversations, 58.0%), conversational repair mechanisms (present in a considerable minority, 42.7%), and trust-building narratives (identified in over one-third of transcripts, 37.3%). These figures reflect descriptive frequency counts indicating the proportion of transcripts in which each pattern was observed; they serve as organizational summaries, not statistical evidence, and patterns are not mutually exclusive. The distribution of these patterns varied across demographic groups and interaction contexts, with younger participants showing comparatively greater communicative flexibility. Results suggest that users deploy socially patterned communicative behaviors in AI-mediated contexts that extend beyond purely task-oriented exchanges. These findings carry implications for designing AI systems that are attentive to the relational and contextual dimensions of user communication in healthcare, education, and customer service.
Pengaruh Kredibilitas Konten TikTok @dokterdetektif terhadap Minat Beli Produk Skincare Asriv Nurul Al Faris; Qoryna Noer Seyma; Asep Soegiarto; Mentari Anugrah Imsa; Abdul Kholik
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4353

Abstract

The skincare industry has experienced rapid growth accompanied by excessive promotional claims lacking scientific basis, prompting the need for credible educational content. The TikTok account @dokterdetektif emerged in response to this issue by presenting products reviews based on laboratory test results. This study aims to measure the extent to which the credibility of @dokterdetektif TikTok account influences purchase intention of skincare products. A quantitative research method with a survey approach was used, involving 100 respondents who follow the @dokterdetektif account. The research instrument was developed based on Source Credibility Theory (expertise, trustworthiness, attractiveness) and purchase intention indicators (transactional, preferential, referential, exploratory). The results of a simple linear regression test show that the t value 10.456 > t table 1,984 with a significance level < 0.05, and a coefficient of determination (R2) of 0.527, indicating that content credibility explains 52,7% of the variation in purchase intention. These findings conclude that credible educational content on TikTok significantly influences purchase intention and has the potential to be an effective digital communication strategy on social media.
Pengaruh Konten Digital dengan Komunikasi Dialogis dan Narasi pada Emosi Krisis Negatif Mentari Anugrah Imsa; Asep Soegiarto; Menati Fajar Rizki
Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.959

Abstract

Abstract The current technological development is progressing rapidly, accompanied by advancements in communication processes, where the exchange of information occurs very easily, especially on social media. The existing social media platforms nowadays enable users to express opinions, experiences, and various other information, known as User-generated content (UGC). UGC related to company information could not be controlled by the company, even during the crisis. Therefore, this research aims to measure the influence of the types of content created by the public (dialogic content and narrative content) on the negative crisis emotions experienced by other members of the public. This research follows a positivist paradigm with a quantitative approach, conducting an experiment. The study assesses the changes in negative crisis emotions among the public regarding the crisis of the Sanmol syrup medication. The research sample consists of 118 respondents selected by purposive sampling techniques. The results of the study indicate that there is no significant change in negative crisis emotions after exposure to dialogic and narrative content treatments. Keywords: crisis, digital content, dialogis communication, narrative, negative crisis emotion
Penguatan Skill Editing Video Siswa Pondok Pesantren Al-Watoniyah Pusat Putri sebagai Upaya Pengembangan Diri di Era Digital Mentari Anugrah Imsa; Qoryna Noer Seyma El Farabi; Asep Soegiarto; Anggun Nadia Fatimah
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Agustus: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i3.10152

Abstract

This community service program aimed to equip students at Al-Watoniyah Central Girls’ Islamic Boarding School with video editing skills as an effort to address the rapid development of digital technology and promote digital competency improvement among young generations. The training activities were conducted through a combination of seminars, workshops, hands-on practices, and intensive mentoring provided by the community service team. The program was implemented on June 10, 2026, involving 15 participants consisting of students and teachers. Throughout the program, participants demonstrated high enthusiasm in participating in each training stage, including understanding basic video concepts, learning video editing software, and practicing the creation and editing of digital content. Active participation was also reflected through discussions, independent practices, and positive responses delivered by two participant representatives during the testimonial session. Evaluation results based on comparisons between pre-test and post-test scores indicated an improvement in participants’ knowledge and understanding of video editing techniques. This activity contributed positively to enhancing participants’ creativity, productivity, and readiness to utilize digital technology for learning purposes and skill development in the era of digital transformation.
Co-Authors Abdul Kholik Aditya Gilang Rumpaka Afina Ruqayyah Alfiasari Anggun Nadia Fatimah Asep Soegiarto Asep Soegiarto Asriv Nurul Al Faris Barelvi, Faqih Cheryl Olivia Sabina Eko Harisaksono Firdaus Hadi Santosa Firdaus Hadi Santosa Galuh Sukma Dwijayanti Hikmatullah Hikmatullah Indah Fajar Rosalina Kartika, Mega Ardhiani Menati Fajar Rizki Menati Fajar Rizky Menati Fajar Rizky Muria Putriana Muthia Aulia Pradipta Najla Hanna Qonita Putri Wulansari Qoryna Noer Seyma Qoryna Noer Seyma Qoryna Noer Seyma El Farabi Rahmat Darmawan Rinie Octaviany Hasan Seyma El Farabi, Qoryna Noer Shakira Yasmin Az zahra Siti Lintang Oktiara Tiaradiqta Rizky Asharia Putri Wina Puspita Sari