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All Journal Jurnal Penelitian Kesejahteraan Sosial Risenologi Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Dakwatussifa: Journal of Da'wah and Communication Jurnal Ilmiah Teknik Informatika dan Komunikasi Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Da'watuna: Journal of Communication and Islamic Broadcasting International Journal of Social Science and Humanity KREATIF: Jurnal Pengabdian Masyarakat Nusantara Indonesian Journal of Islamic Communication Jurnal Komputer, Informasi dan Teknologi
Mentari Anugrah Imsa
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences

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EFFECTIVENESS CONTENT INSTAGRAM OF @NADI.INDO IN INCREASING BRAND AWARENESS Putri Wulansari; Qoryna Noer Seyma El Farabi; Wina Puspita Sari; Mentari Anugrah Imsa; Indah Fajar Rosalina
Indonesian Journal of Islamic Communication Vol. 8 No. 1 (2025): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v8i1.2361

Abstract

This study aims to determine the effectiveness of Instagram content @nadi.indo in increasing brand awareness by using the EPIC Model as a measuring tool to assess the extent to which Instagram content can enhance brand recognition and recall. The research focuses on the Instagram content of the @nadi.indo account managed by Nasari Digital (NADI), targeting active followers of the account as the study population. Employing a quantitative methodology, data were collected through questionnaires distributed to 100 respondents. The EPIC Model, developed by AC Nielsen, was utilized to evaluate four critical dimensions: Empathy, Persuasion, Impact, and Communication. The results revealed an overall average score of 3.385 across these dimensions, indicating that the content falls into the effective category. Specifically, the Persuasion dimension scored the highest at 3.43, demonstrating its strong influence on audience perception. Meanwhile, Empathy, Impact, and Communication scored 3.35, 3.38, and 3.385, respectively, reflecting their moderate yet positive contributions. These findings suggest that the Instagram content successfully fosters brand awareness, though there remains room for improvement to achieve optimal results. The study underscores the importance of maximizing performance in content creation to elevate brand awareness to its highest level, such as Top of Mind recognition. By leveraging the EPIC Model, this research provides actionable insights for digital marketers aiming to enhance brand visibility and engagement on social media platforms like Instagram.
Strategi Copywriting dalam Membentuk Brand Identity pada Konten Instagram @izincoid Hikmatullah Hikmatullah; Asep Soegiarto; Wina Puspita Sari; Indah Fajar Rosalina; Mentari Anugrah Imsa
Jurnal Komputer, Informasi dan Teknologi Vol. 5 No. 1 (2025): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jkomitek.v5i1.2544

Abstract

Penelitian ini bertujuan untuk menganalisis strategi copywriting yang digunakan oleh akun Instagram @izincoid dalam memperkuat citra merek. Penggunaan pendekatan kualitatif dengan metode deskriptif bertujuan untuk mengidentifikasi kontribusi elemen tekstual terhadap pembentukan identitas merek. Pengumpulan data dilakukan melalui observasi konten pada akun Instagram @izincoid dan wawancara mendalam dengan anggota tim kreatif yang bertanggung jawab atas pembuatan konten. Penelitian ini mengkaji empat aspek utama dalam copywriting: judul (headline), isi teks (body copy), ajakan bertindak (call to action), dan penggunaan tagar (hashtag). Hasil penelitian menunjukkan bahwa copywriting yang efektif, yang ditandai dengan kejelasan, relevansi, dan kesesuaian dengan ekspektasi audiens, secara signifikan memengaruhi penguatan citra merek. Penggunaan gaya bahasa yang komunikatif dan persuasif secara efektif meningkatkan keterlibatan audiens dengan membangun hubungan yang lebih dekat dengan merek. Selain itu, kemampuan untuk menyesuaikan nada bahasa dan teknik naratif sesuai dengan format konten dan tujuan komunikasi mendukung fleksibilitas dan ketepatan dalam menyampaikan pesan merek. Dengan menerapkan strategi copywriting secara strategis, sebuah merek dapat membangun kepercayaan yang lebih besar dengan audiensnya. Penelitian ini menyimpulkan bahwa copywriting yang dirancang secara efektif, adaptif, dan berorientasi pada audiens merupakan kunci dalam menciptakan identitas merek yang konsisten dan mudah dikenali di platform digital, khususnya Instagram.
Pengaruh Content Marketing Shopee Affiliate di Tiktok terhadap Minat Beli Generasi Z pada Produk Fesyen Cheryl Olivia Sabina; Asep Soegiarto; Wina Puspita Sari; Mentari Anugrah Imsa; Menati Fajar Rizki
Jurnal Komputer, Informasi dan Teknologi Vol. 5 No. 1 (2025): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jkomitek.v5i1.2679

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dalam program Shopee Affiliate di TikTok terhadap minat beli Generasi Z pada produk fesyen. Latar belakang penelitian didasari oleh meningkatnya penggunaan TikTok dan keterlibatan Generasi Z dalam konsumsi konten digital berbasis afiliasi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 173 mahasiswa Prodi Hubungan Masyarakat dan Komunikasi Digital UNJ, dan dianalisis menggunakan SEM-PLS dengan SmartPLS 4. Content marketing diukur berdasarkan lima dimensi Karr (2016), dan minat beli berdasarkan model AIDA dari Kotler & Keller (2012). Hasil menunjukkan bahwa content marketing berpengaruh positif dan signifikan terhadap minat beli, dengan nilai path coefficient 0.729, T-statistic 9.134, dan P-value 0.000. Nilai R² sebesar 0.531 mengindikasikan bahwa variabel independen menjelaskan 53,1% variasi minat beli. Dimensi reader cognition, sharing motivation, dan persuasion menjadi faktor dominan, sedangkan action dalam proses pembelian masih cenderung rendah. Penelitian menyimpulkan bahwa strategi content marketing afiliasi di TikTok efektif dalam membentuk minat beli Gen Z, namun konversi ke tindakan perlu diperkuat melalui elemen sosial dan call-to-action yang lebih kuat.
Pengembangan Keterampilan Guru Dalam Membuat Buku Terbitan Di SMK Al-Ittihad Cianjur Mentari Anugrah Imsa; Menati Fajar Rizky; Firdaus Hadi Santosa
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 4 (2023): November: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i4.347

Abstract

Efforts have been made to educate the nation's life, one of which is a policy for teachers as the main party who contributes greatly to education. As an educator, a teacher needs to create a meaningful educational atmosphere and be professionally committed and set an example. One thing that can be done is to have textbooks to support the quality of education. However, from an analysis of the situation at one of the Al-Ittihad Cianjur Vocational Schools, the majority of teachers have never published a book to use for the teaching and learning process. The results of interviews and pre-activity observations also showed that there had never been any training that provided material for publishing textbooks. On the other hand, some teachers already have modules that can be turned into published books. Therefore, this service seeks to improve the abilities and understanding of teachers at Al-Ittihad Cianjur Vocational School in creating published books that can be used for the teaching and learning process. The material was provided through socialization and attended by 15 teachers from various expertise. Based on the results of interviews after the activity, teachers have knowledge about the flow of book publishing and also the process of changing modules into textbooks. However, I will still think more about making books because there are too many activities to do at school.
Co-Authors Abdul Kholik Abdul Kholik Alfiasari Anggun Nadia Fatimah Asep Soegiarto Asep Soegiarto Asriv Nurul Al Faris Barelvi, Faqih Cheryl Olivia Sabina Firdaus Hadi Santosa Firdaus Hadi Santosa Galuh Sukma Dwijayanti Hikmatullah Hikmatullah Indah Fajar Rosalina Kartika, Mega Ardhiani Menati Fajar Rizki Menati Fajar Rizky Menati Fajar Rizky Muria Putriana Muthia Aulia Pradipta Najla Hanna Qonita Putri Wulansari Qoryna Noer Seyma Qoryna Noer Seyma El Farabi Rahmat Darmawan Rinie Octaviany Hasan Seyma El Farabi, Qoryna Noer Shakira Yasmin Az zahra Siti Lintang Oktiara Tiaradiqta Rizky Asharia Putri Wina Puspita Sari