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E-tourism: A communication strategy of Yogyakarta's tourism potential marketing in industrial revolution 4.0 era Aw, Suranto; Agustinova, Danu Eko; Fitriana, Kurnia Nur; Arif, Nursida; Wulansari, Nur Lailly Tri
Informasi Vol. 53 No. 2 (2023): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v53i2.54019

Abstract

Digital technology development during the industrial revolution 4.0 era can be a way to promote tourism. Nowadays, the concept of e-tourism (electronic tourism) has become popular in Indonesia. E-tourism in itself is an IT-based system applied in tourism sector that provides various information digitally. This research aims to describe a communication strategy in marketing Yogyakarta's tourism potential through e-tourism. This research uses descriptive-qualitative approach with library research method. The Special Region of Yogyakarta (DIY) has a vast variety of tourist attraction, ranging from historical places to shopping districts. Those tourism potential have drawn many tourists, locals and foreigners alike. As an effort to raise tourism visit, the DIY Tourism Department has implemented website and mobile based applications. Such method to promote tourism digitally is a right choice since e-tourism provides easiness for tourists in accessing tourism information as well as making activity plan.
Transformasi Humas Perguruan Tinggi di Era Distruptif 4.0 dan Society 5.0: Tantangan dan Strategi Wulansari, Nur Lailly Tri; Fitriana, Kurnia Nur; Khotimah, Nurul; Agustinova, Danu Eko; Satlita, Lena
SOCIA: Jurnal Ilmu-Ilmu Sosial Vol. 20 No. 1 (2023): Socia: Jurnal Ilmu-Ilmu Sosial
Publisher : Yogyakarta State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/socia.v20i1.61641

Abstract

Di era disruptif 4.0 dan society 5.0 seperti sekarang ini, posisi humas di perguruan tinggi memiliki tantangan untuk dapat meningkatkan citra di mata publik melalui berbagai media. Tentunya, dengan berpegang pada karakteristik perguruan tinggi yang mengacu pada Tri Dharma Perguruan Tinggi, yaitu; pendidikan, penelitian, dan pengabdian kepada masyarakat. Humas dalam perguruan tinggi diharapkan tidak hanya sebagai media promosi namun juga dapat sebagai media informasi bagi masyarakat, agar kampus lebih dikenal oleh kalangan publik. Sebagai garda terdepan di intitusi Humas dianggap perlu untuk meningkatkan kreatifitas dan inovasi untuk memberikan informasi kepada publik. Selain memberikan informasi yang layak dan juga terpercaya, humas perguruan tinggi di era disruptif 4.0 dan society 5.0 harus menjalin dan membina hubungan dengan para stake holders baik itu disruptif maupun media. Maka dari itu, penelitian dengan gabungan metode kualitatif dan kuantitaif ini berusaha untuk mencari tantangan transformasi humas di perguruan tinggi di era disruptif 4.0 dan society 5.0 serta mendapatkan strategi transformasi humas di perguruan tinggi di era disupsi 4.0 dan society 5.0 supaya dapat meningkatkan kualitas dan kesejahteraan bagi perguruan tinggi. Hasil penelitian ini diharapkan dapat memberikan rekomendasi strategi dan model pengembangan humas perguruan tinggi secara adaptive dan agile. Penelitian ini diorientasikan untuk menghasilkan luaran wajib berupa publikasi artikel ilmiah yang telah submit dalam jurnal internasional bereputasi terindeks (WoS, Scopus) dan luaran tambahan berupa buku referensi ber-ISBN tentang peran dan tranformasi humas perguruan tinggi di era disruptif 4.0 dan society 5.0 serta Hak Kekayaan Intelektual (HKI).Kata Kunci: Transformasi, humas perguruan tinggi, strategi, disruptif 4.0, society 5.0
The Improving the Professional Competence of High School Teachers in Yogyakarta Through the Development of Classroom Action Research Management (PTK) Based on Android Mobile Applications Danu Eko Agustinova; Nur Lailly Tri Wulansari; Kurnia Nur Fitriana
Journal of Science and Education (JSE) Vol. 5 No. 2 (2025): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v5i2.466

Abstract

The need and skills to write scientific papers through classroom action research are a must for every educator. Classroom action research is part of evaluating a series of learning processes and continuous professional development (PKB) by the law mandate. This study aims to develop an integrated service system for classroom action research based on Android mobile applications to facilitate educators in developing professionalism competencies on an ongoing basis. This research uses the research and development method with the 4D development model, which includes (1) Define, (2) Design, (3) Development, and (4) Disseminate. The advantages of the products developed in this study are (1) open access, (2) adoption of the latest digital platform-based information technology innovations, (3) improving digital literacy, (4) building Penta helix collaboration between government, private, community, non-governmental organizations, universities, and mass media, (5) easy to apply and economical in access, (6) encouraging unlimited creativity, (7) using sustainable materials, (8) developing application-based PTK training management and encouraging the improvement of professional competence of high school teachers in Yogyakarta.
Metode sosialisasi SMA dalam pengenalan kampus di era pandemi Ekawati, Ratna; Wulansari, Nur Lailly Tri; Herdito, R Dedy
Humanika: Kajian Ilmiah Mata Kuliah Umum Vol. 22 No. 2 (2022): Humanika: Kajian Ilmiah Mata Kuliah Umum
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/hum.v22i2.52591

Abstract

Penelitian ini bertujuan untuk (1) mengetahui metode yang dipergunakan guru kepada siswanya dalam memperkenalkan kampus kepada siswa di masa pandemi, (2) menghasilkan pengetahuan yang tepat mengenai kampus kepada siswa. Penelitian ini menggunakan pendekatan kualitatif dengan melakukan wawancara mendalam pada 9 orang guru sebagai informan yang merupakan perwakilan guru dari 9 sekolah, dengan ketentuan sekolah 3 SMA di Provinsi DIY, 3 SMA di Pulau Jawa (luar DIY) dan 3 SMA di luar Pulau Jawa. Dengan penentuan sampel penelitian dengan cara mengambil data dari sekolah yang paling banyak diterima siswanya di kampus UNY dan yang pernah melakukan kunjungan ke UNY. Sekolah yang dijadikan sampel adalah sekolah negeri. Analisis data dalam penelitian ini menggunakan teknik penarikan purposive sampling, atau disebut juga judgmental sampling yang digunakan dengan menentukan kriteria khusus terhadap sampel, terutama yang dianggap ahli. Adapun target yang diharapkan dari penelitian ini adalah hasil analisis untuk mengetahui dari interaksi yang dilakukan oleh pihak sekolah dengan siswa khususnya kelas XII, metode seperti apa yang dipilih agar pemahaman para siswa mengenai informasi tentang perguruan tinggi sebagai tempat untuk studi lanjut bisa diterima dengan baik sesuai dengan target. Selain itu, penelitian ini juga bertujuan untuk mengetahui sejauh mana para guru menginformasikan UNY kepada para siswa dan mengetahui sejauh mana minat para siswa untuk studi lanjut di UNY.The research aims at (1) finding out the methods used by teachers to their students in introducing campuses to students during the pandemic, (2) producing appropriate knowledge about campuses to students. This study used qualitative approach by conducting in-depth interviews with 9 representative teachers as informants from 9 schools, with the provisions of 3 high schools in Yogyakarta Special Region (DIY) Province, 3 high schools in Java Island (outside DIY) and 3 high schools outside Java Island. By determining the research samples by taking data from the schools that most students are accepted in Universitas Negeri Yogyakarta (UNY) campus and they have visited UNY. The schools that were sampled were state schools. Data analysis in this research used purposive sampling technique, or also called judgmental sampling used to determine specific criteria for the samples, especially those considered as experts. The expected target of this research is the results of the analysis to find out from the interactions done by the school with students, especially Grade XII, what kind of method is chosen so that students' understanding on the information about higher education as a place for further study can be well received in accordance with target. In addition, this research also aims to determine the extent to which teachers inform UNY to students and find out the extent to which students are interested in further studies at UNY.