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All Journal Al-Hikmah ADDIN Matlamat Minda Jurnal Kajian Manajemen Dakwah Jurnal Manajemen Dakwah (J-MD) Advances In Social Humanities Research Al-Idaroh Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Global Communico Orasi: Jurnal Dakwah dan Komunikasi Meyarsa:Jurnal Ilmu Komunikasi dan Dakwah
Cecep Castrawijaya
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Religion Arts Humanities Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Islamic Professional Preachers amid Social Complexity: Strengthening Competency-Based Daʿwah Management in the Digital Era Cecep Castrawijaya; Agus Wahyu Triatmo; Isma-ie Katih; Arwan Arwan; Suardi Suardi
ADDIN Vol 20, No 2 (2026): ADDIN
Publisher : LPPM IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/addin.v20i2.36572

Abstract

The increasing complexity of contemporary social life and the rapid expansion of digital literacy have significantly transformed daʿwah (Islamic preaching). Today, da'i (preachers) must not only master religious knowledge but also demonstrate adaptive, managerial, communicative, and methodological competencies in engaging diverse audiences across digital platforms and dynamic socio-cultural contexts. This study examines the urgency of competency-based daʿwah management education as a strategic foundation for cultivating professional Islamic preachers who can navigate social complexity and digital challenges effectively. Employing a qualitative library-based approach, the research analyzes classical and contemporary scholarship on daʿwah, management theory, professionalism, and digital literacy. The findings indicate that professional daʿwah demands an integrated framework that combines theological depth, strategic planning, leadership skills, ethical communication, and digital adaptability. Competency-based education fosters systematic program design, contextual engagement, and sustainable outreach. Without such reformulation, daʿwah risks fragmentation and declining relevance in rapidly evolving digital public spheres.
Co-Authors Agus Wahyu Triatmo Arvan Sandika Arwan Arwan Hasna Azhaari Irfan Syuhudi Isma-ie Katih khoiruddin ali rahman rahman M. Fahmi Ashari M. Firdaus Mustarim Ramadhan Rhohis Kurniawan Rizki Lala Amelia Shofam Amim Mujadid Silky Sabella Maharani Suardi Suardi