Garuda - Garba Rujukan Digital

Responsibilities of Da'wah Institutions in Human Resource Development Mustarim Ramadhan; Cecep Castrawijaya
Advances In Social Humanities Research Vol. 1 No. 5 (2023): ADVANCES in Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v1i5.84

Da'wah institutions are social institutions that are active in the field of Islamic da'wah, both local and regional or national level institutions. HR (Human Resources) is one of the most important factors and cannot even be separated from an institution, organization, institution or company. Indonesia itself has regulations governing human resource development. That is, workforce is everyone who does work to produce goods and/or services both to meet their own needs and those of the community as stated in article 1 point 2 of Law Number 13 of 2023 concerning Manpower. To achieve institutional goals, increase productivity, and maintain a company's competitive advantage, human resources are very important. Human resources are a very important resource for any institution or organization because they are the ones who really carry out all the functions of the institution. The development of an institution depends on its Human Resources. HR development is one of the efforts made by the institution to improve the performance of its members/employees. Institutions certainly have their own methods in developing the quality of human resources. Training human resources is not necessarily a matter of providing material, practice, trials and more. However, organizers must know what exactly is the definition of this program, what are its objectives, what are the benefits, and other things such as Zakat institutions, educational institutions, and Hajj and Umrah travel agency institutions.

Optimalisasi Lingkungan Lembaga Dakwah Menghadapi Era Disrupsi: Pendekatan Inovasi dan Kewirausahaan Irfan Syuhudi; Cecep Castrawijaya
Himada: Jurnal Mahasiswa Dakwah dan Komunikasi Vol 1 No 2, Juli-Desember (2024): Global Communico: Jurnal Mahasiswa Komunikasi dan Dakwah
Publisher : Program Studi Komunikasi dan Penyiaran Islam, STAI Dirosat Islamiyah Al-Hikmah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

The era of disruption is characterised by rapid and significant changes in various sectors, including technological, economic, and social. These changes require da'wah institutions to innovate and adapt to remain relevant in meeting the needs of the people and a dynamic society. This research discusses the optimisation of the environment of da'wah institutions in facing the era of disruption through innovation and entrepreneurship approaches. In the context of rapid social and technological change, da'wah institutions are required to adapt to remain relevant and effective in delivering religious messages. The method used in this research is a literature study with a qualitative approach, where data is collected from various sources such as journals, scientific articles, and books. The analysis focused on the ability of da'wah institutions to innovate, create sharia-based entrepreneurship programmes, and use digital technology to expand the reach of da'wah. By applying this approach, da'wah institutions can overcome emerging challenges and capitalise on existing opportunities, so as to strengthen their role in an increasingly complex society. The results of this study are expected to provide practical recommendations for da'wah organisations to improve their capacity in facing disruption.

ESCALATING ORGANIZATIONAL PERFORMANCE IN DA'WAH: THE TRANSFORMATION OF HUMAN RESOURCE MANAGEMENT M. Fahmi Ashari; M. Firdaus; Cecep Castrawijaya; Silky Sabella Maharani
J-MD Jurnal Manajemen Dakwah Vol. 5 No. 2 (2024): J-MD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/j-md.v5i2.2905

This research aims to understand the relationship between Human Resource Management and the Performance of Da'wah Organizations (Case Study: Nahdlatul Ulama. The research method uses qualitative research with the type of case study on Nahdlatul Ulama. The technique for obtaining data uses library research. The results of this research are that Nahdlatul Ulama has a good organizational structure, from management levels and a complete management structure. In implementing human resources in the Nahdlatul Ulama organization, it is realized in the form of priority work programs that lead to human resource management, first, development programs human quality which focuses on 2 aspects, namely the education and health aspects. The education aspect is realized in the NU Scholarship program by Lakpesdam PBNU and the health aspect is realized in the form of the Inclusion Program and Gerakan Keluarga Maslahat NU (GKMNU) and the second priority work program, namely organizational strengthening. institutions and networks, which are realized in one form of activity, namely cadre formation. Furthermore, the relationship between human resource management and the performance of missionary organizations has a very close relationship in managing, organizing and utilizing human resources so that they can contribute to the performance of missionary organizations.

MANAJEMEN DAKWAH PONDOK PESANTREN QURROTA AYUN CONDET DALAM PENGEMBANGAN KEWIRAUSAHAAN DI ERA DISRUPSI Rhohis Kurniawan; Cecep Castrawijaya
ORASI: Jurnal Dakwah dan Komunikasi Vol. 16 No. 2 (2025): Desember 2025
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/orasi.v16i2.22420

Era disrupsi digital telah mengubah lanskap pendidikan Islam, termasuk pondok pesantren, yang dituntut untuk beradaptasi agar tetap relevan dan berdaya saing. Penelitian ini bertujuan untuk menganalisis manajemen dakwah Pondok Pesantren Qurrota Ayun Condet dalam mengembangkan kewirausahaan santri sebagai upaya membangun kemandirian ekonomi sekaligus memperkuat peran dakwah Islam di era disrupsi. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Analisis data dilakukan secara tematik dengan teknik triangulasi sumber dan member checking untuk menjaga validitas hasil. Hasil penelitian menunjukkan bahwa manajemen dakwah Pondok Pesantren Qurrota Ayun Condet menerapkan strategi terencana dalam pengembangan kewirausahaan yang meliputi perencanaan, pengorganisasian, pelaksanaan, serta evaluasi berbasis digital. Pesantren mengintegrasikan nilai-nilai Islami dalam kegiatan usaha dan program dakwah, seperti kejujuran, amanah, dan tanggung jawab, sehingga kewirausahaan menjadi media dakwah bil hal dan pembentukan karakter santri. Program dakwah unggulan yang dikembangkan meliputi dakwah ekonomi melalui unit usaha kreatif, koperasi pesantren, jasa laundry, dan produksi konten digital dakwah. Implementasi teknologi informasi, kolaborasi dengan pemerintah dan sektor swasta, serta pembelajaran berbasis praktik menjadi faktor utama keberhasilan program dakwah dan kewirausahaan. Namun demikian, tantangan masih dihadapi, seperti keterbatasan SDM, modal, dan adaptasi teknologi. Penelitian ini berkontribusi dalam memberikan model manajemen dakwah dan kewirausahaan pesantren yang integratif dan berkelanjutan di era digital.

Between Spirituality and Popularity: Commodification and Shifting Authority in Digital Preaching Shofam Amim Mujadid; Cecep Castrawijaya
Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Vol. 16 No. 1 (2026): Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Publisher : Fakultas Ushuluddin Adab dan Dakwah UIN Sultanah Nahrasiyah Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/liwauldakwah.v16i1.7582

Digital transformation has shifted the practice of da'wah from a physical-based religious communication to a media ecosystem influenced by platform logic, algorithms, and popularity culture. This study aims to analyze the dilemma of digital da'wah in maintaining a spiritual orientation while adapting to the demands of visibility in the digital space. This study uses a qualitative approach with a library research method through a critical review of 28 scientific sources published between 2018 and 2025, which include studies on digital religion, the mediatization of religion, digital religious authority, and the commodification of da'wah. Data are analyzed interpretively through a process of concept identification, comparison of findings, and theoretical synthesis. This study found that the main dilemma of digital da'wah lies not only in media changes, but in the shift in the logic of religiosity: from an orientation towards spiritual development to the demands of digital performativity. The main finding of this study is a conceptual model that maps nine dimensions of tension between spirituality and popularity, including the purpose of da'wah, message character, role of da'wah, source of authority, media, system logic, audience relations, content production, and social impact. The model demonstrates that digital da'wah undergoes a negotiation between the authenticity of religious values and the mechanisms of the attention economy, so that religious authority is no longer solely constructed through scholarly legitimacy, but also through visibility, interaction, and resonance within digital networks. This research implies the need for a digital da'wah strategy that integrates technological adaptation with maintaining message depth, communication ethics, and the sustainability of spiritual development.

KEPEMIMPINAN VISIONER DALAM MEMBANGUN LEMBAGA DAKWAH BERDAYA SAING Arvan Sandika; Cecep Castrawijaya
Al-Idaroh: Media Pemikiran Manajemen Dakwah Vol 6 No 1 (2026): Al-idaroh, Maret 2026
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi Islam Institut Agama Islam (IAI) Al-Azhaar Lubuklinggau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53888/alidaroh.v6i1.1037

Tujuan dari penelitian ini adalah untuk mengkaji bagaimana kepemimpinan diterapkan dalam organisasi da'wah dari sudut pandang prinsip-prinsip kepemimpinan Islam dan manajemen da'wah. Karena berperan dalam membimbing, menginspirasi, dan mengoordinasikan semua sumber daya organisasi untuk berhasil mencapai tujuan da'wah, kepemimpinan adalah aspek kunci dalam menentukan keberhasilan lembaga da'wah. Dengan mengumpulkan informasi dari berbagai buku, publikasi ilmiah, dan literatur yang relevan dengan topik penelitian, penelitian ini menggunakan metode kualitatif dengan jenis penelitian kepustakaan. Metode deskriptif-kualitatif digunakan untuk mengurangi, menyajikan, dan menarik kesimpulan dari data. Menurut temuan penelitian, berbagai filosofi kepemimpinan, termasuk transformasional, transaksional, partisipatif, dan otoriter, dapat digunakan untuk menerapkan kepemimpinan dalam organisasi da'wah, tergantung pada kondisi organisasi. Selain itu, telah ditunjukkan bahwa penggunaan gaya kepemimpinan direktif, suportif, partisipatif, dan berorientasi pada pencapaian meningkatkan motivasi anggota, efektivitas koordinasi, dan profesionalisme dalam pelaksanaan program da'wah. Oleh karena itu, kemampuan pemimpin untuk menerapkan model kepemimpinan yang fleksibel, strategis, dan berlandaskan prinsip-prinsip Islam memiliki dampak yang signifikan terhadap keberhasilan organisasi da'wah.

Strategi Pemasaran Dakwah melalui Media Digital dalam Menarik Minat Masyarakat Belajar Agama Islam Rhohis Kurniawan; Cecep Castrawijaya
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 1 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i1.18795

Digital transformation has presented great challenges and opportunities in the spread of Islamic da'wah, especially in reaching the millennial and Z generations who are very active in the digital world. The urgency of this topic lies in the need for a da'wah strategy that is adaptive and relevant to technological developments and the information consumption behavior of modern society. This research aims to examine the marketing strategy of da'wah through digital media in attracting people to study Islam. The method used is a descriptive qualitative approach with data collection techniques based on library research, as well as content analysis of relevant literature and academic documentation. The results of the study show that effective digital da'wah marketing strategies include audience segmentation, edutainment-based content development, strategic use of social media platforms, and technology-based learning personalization. Digital media is proven to increase accessibility, interactivity, and audience engagement in Islamic learning. This study concludes that structured and innovative digital da'wah can expand the reach of Islamic propagation while strengthening the spiritual understanding of modern society. Further studies are recommended to explore the effectiveness of specific platforms through empirical approaches and direct engagement with users.

Strategi Pemasaran Digital 5.0 Melalui Penguatan Nilai Dakwah Brand Wardah Hasna Azhaari; Cecep Castrawijaya
Jurnal Kajian Manajemen Dakwah Vol. 8 No. 1 (2026): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v8i1.17158

This study examines digital marketing strategies through the reinforcement of Islamic preaching values in the Wardah brand in the Society 5.0 era. The main issue addressed is how to maintain Islamic identity and preaching values amid intensifying digital commercialization, competition from global brands, and demands for halal transparency from increasingly critical Muslim consumers. The objective of this study is to analyze the implementation of the 7P marketing mix (Product, Price, Place, Promotion, People, Process, Physical Evidence) integrated with da’wah values (halal, inner beauty, empowerment of Muslim women) as well as the role of leadership and human resource management (the ADKAR model) in supporting Wardah’s digital transformation. The study employs a qualitative model using a literature synthesis approach, drawing from various corporate documents, Wardah’s digital marketing practices, and prior literature. The results indicate that Wardah has successfully built a competitive advantage by integrating digital technologies (personalized AI, social media marketing, e-commerce) with da’wah through actions and words, thereby creating emotional connections and trust grounded in Islamic values. The implications of this research provide a model for a sustainable Sharia-compliant digital marketing strategy for other halal brands as they navigate the human-centered, value-oriented Society 5.0 era.

Transformation of Islamic Leadership Philosophy and Concepts: Reconstructing the Paradigm of Da'wah Management in the Era of Modern Leadership khoiruddin ali rahman rahman; Cecep Castrawijaya
Jurnal Matlamat Minda : Manajemen Dakwah Vol 6 No 1 (2026): Vol. 6 No. 1 Juli 2026
Publisher : IAIN Datuk Laksemana Bengkalis

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This study examines the transformation of the philosophy and concept of Islamic leadership from the perspective of da’wah management in the modern leadership era. Rapid developments in digital technology, globalization, organizational complexity, and changing societal characteristics have encouraged the need for adaptive leadership without neglecting Islamic values. This research employs a qualitative-conceptual approach through library research by analyzing the Qur’an, Hadith, scholarly literature on Islamic leadership, da’wah management studies, and contemporary leadership theories. The findings reveal that the philosophical foundations of Islamic leadership, namely amanah, siddiq, tabligh, and fathanah, remain relevant in addressing contemporary organizational challenges. These values undergo transformation through digital, collaborative, adaptive, and transformational leadership approaches. The proposed conceptual model demonstrates that integrating Islamic leadership values with modern leadership practices contributes to organizational effectiveness, da’wah innovation, public trust, and organizational sustainability within contemporary da’wah institutions. Keywords: Islamic Leadership; Da’wah Management; Leadership Transformation; Digital Leadership; Organizational Sustainability.

MODEL KEPEMIMPINAN DALAM LEMBAGA DAKWAH Rizki Lala Amelia; Cecep Castrawijaya
Jurnal Al-Hikmah: Jurnal Dakwah Vol 19, No 1 (2025): DA"WAH DYNAMIC
Publisher : INSTITUT AGAMA ISLAM NEGERI PONTIANAK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/jhjd.v19i1.3780

Leadership is one of the important aspects in a da'wah institution, because an effective leader can influence the success and progress of the institution in achieving its goals. In the context of da'wah, leadership is not only about giving orders and supervising the implementation of tasks, but also about influencing and motivating members to achieve the goals that have been set. Da'wah institutions need leaders who can understand and apply the principles of Islamic leadership, as well as relevant leadership theories. Effective leaders in da'wah institutions must be able to combine various leadership styles wisely, adjusting to the needs and goals of the da'wah institution. These findings provide insight into the concept of leadership in da'wah institutions, including the principles of Islamic leadership and relevant leadership theories. In addition, various leadership styles that can be applied in da'wah institutions will also be discussed, as well as the importance of effective leadership in achieving the goals of da'wah institutionsKeywords: Leadership Model, Dakwah Management; Dakwah Institution.Kepemimpinan merupakan salah satu aspek penting dalam lembaga dakwah, karena pemimpin yang efektif dapat mempengaruhi keberhasilan dan kemajuan lembaga dalam mencapai tujuannya. Dalam konteks dakwah, kepemimpinan tidak hanya tentang memberikan perintah dan mengawasi pelaksanaan tugas, tetapi juga tentang mempengaruhi dan memotivasi anggota untuk mencapai tujuan yang telah ditetapkan. Lembaga dakwah memerlukan pemimpin yang dapat memahami dan menerapkan prinsip-prinsip kepemimpinan Islam, serta teori-teori kepemimpinan yang relevan. Pemimpin yang efektif dalam lembaga dakwah harus dapat memadukan berbagai gaya kepemimpinan dengan bijaksana, menyesuaikan dengan kebutuhan dan tujuan lembaga dakwah. Temuan ini memberikan wawasan tentang konsep kepamimpinan dalam lembaga dakwah, termasuk prinsip-prinsip kepemimpinan Islm dan teori-teori kepemimpinan yang relevan. Selain itu, juga akan dibahas tentang berbagai gaya kepemimpinan yang dapat diterapkan dalam lembaga dakwah, serta pentingnya kepemimpinan yang efektif dalam mencapai tujuan lembaga dakwah. Kata kunci: Model Kepemimpinan; Manajemen Dakwah; Lembaga Dakwah.

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