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All Journal INFORMASI Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi ARISTO Anterior Jurnal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Atma Inovasia SENAPAS Komunikatif : Jurnal Ilmiah Komunikasi
Irene Santika Vidiadari, Irene Santika
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Pelatihan Penguatan Identitas Produk di Instagram pada Kelompok Usaha Bersama Ulva Sari: Strengthening Product Identity Training on Instagram at the Joint Business Group Ulva Sari Vidiadari, Irene Santika; Sanjaya, I Putu Sugiartha; Purwijantiningsih, LM. Ekawati
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 11 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i11.10739

Abstract

Micro, Small, and Medium Enterprises (MSMEs) face challenges in promoting their products, especially on social media. Social media offers several advantages, including a broad reach, low cost, easy access, and the ability to provide content recommendations tailored to user searches. We should capitalize on these advantages to effectively promote our products. However, MSME products require a distinct product identity to ensure easy recall by their audience and potential consumers. This article discusses assistance in building a product identity on social media for Kelompok Usaha Bersama (KUB) Ulva Sari, located in the Tepus District, Gunung Kidul. This activity includes materials on social media and its advantages, the importance of using social media for product promotion, building a product identity through logo and color elements, and creating an Instagram business account, along with an introduction to its features. The results of this community service activity include determining colors and logos as product identities, creating a special Instagram account for KUB Ulva Sari products, developing a website to display basic product information, and assigning two social media administrators to manage the account.
Diskursus Patriarki pada Pemberitaan Gayung Lope Pink dan Lisa Mariana-Ridwan Kamil Listiorini, Dina; Vidiadari, Irene Santika
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 14 No. 2 (2025): Komunikatif : Jurnal Ilmiah Komunikasi
Publisher : Fakultas Ilmu Komunikasi UKWMS

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Abstract

ABSTRACT This study examines the operation of patriarchal discourse in online news coverage of infidelity, particularly through the use of the term “pelakor” (a derogatory label for women involved in extramarital affairs). Using Norman Fairclough’s Critical Discourse Analysis (CDA) framework supported by the Hierarchy of Influence and Feminist Media Theory, the study aims to reveal how patriarchal ideology is reproduced in digital journalism. Findings from micro, meso, and macro analyses show that online media reproduce patriarchal ideology through news framing, reinforce sexism and double standards, and sacrifice gender justice for economic interests. These practices contribute to the normalization of patriarchal values and gender bias in public discourse. The study concludes by emphasizing the need for gender-sensitive journalism guidelines and training programs on gender and sexuality to foster equality and inclusivity in media representation. This finding also reinforce the arguments of media feminism that the media functions as an ideological agent in the era of digital capitalism by simultaneously reproducing and regulating moral values imposed on women, while perpetuating the patriarchal ideology. ABSTRAK Studi ini membahas mengenai diskursus patriarki yang beroperasi pada berita perselingkuhan dengan penyebutan kata pelakor.  Studi ini bertujuan memperlihatkan cara-cara ideologi patriarki beroperasi di media massa daring. Teori yang digunakan adalah teori Critical Discourse Analysis (CDA), Hierarchy of Influence dan Media Feminisme. Metode yang digunakan adalah metode CDA dari Norman Faiclough. Dari analisis mikro, meso dan makro ditemukan tiga hal penting yaitu media mereproduksi praktik ideologi patriarki melalui berita perselingkuhan; media meregulasi norma sosial patriarkal melalui seksisme dan standar ganda; media mengorbankan keadilan gender bagi kepentingan ekonomi. Kesimpulan dalam studi ini adalah fakta bahwa media mereproduksi dan menormalisasi nilai-nilai sosial yang berlaku di masyarakat mengenai perselingkuhan dan menerapkannya di media dalam bentuk seksisme dan standar ganda. Untuk mencegahnya diperlukan itikad baik media menerapkan pedoman berita yang ramah perempuan dan anak serta menginisiasi pelatihan jurnalis berbasis gender dan seksualitas.  Temuan ini sekaligus menguatkan argumen feminisme media bahwa media menjadi salah satu agen ideologi patriarki dalam era kapitalisme digital dengan mereproduksi sekaligus mengontrol nilai-nilai moralitas bagi perempuan  dan mengekalkannya.
Co-Authors Astuti, R.A. Vita Baehaqi Dina Listiorini I Putu Sugiartha Sanjaya Ispandriarno, Lukas Suryanto Jati, Birgitta Bestari Puspita Purwijantiningsih, LM. Ekawati Rebekka Rismayanti, Rebekka