<![CDATA[ABSTRAK Hipertensi merupakan suatu keadaan ketika tekanan darah sistolik 140 mmHg dan/atau diastolik 90 mmHg. Penyakit ini diperkirakan menyebabkan sekitar 8 juta kematian setiap tahun di dunia, dengan 1,5 juta di antaranya terjadi di Asia Tenggara. Di Indonesia, data Riset Kesehatan Dasar (Riskesdas) 2018 menunjukkan prevalensi hipertensi meningkat menjadi 34,1%. Secara epidemiologi, prevalensi hipertensi sebelum usia 55 tahun signifikan lebih tinggi pada pria dibandingkan wanita. Tujuan kegiatan promosi kesehatan ini adalah untuk meningkatkan pengetahuan mengenai pencegahan penyakit hipertensi pada pria berusia di atas 35 tahun di Yayasan Mulia Budi Samarinda. Metode yang digunakan meliputi pemeriksaan kesehatan gratis dan penyuluhan interaktif menggunakan media leaflet kepada 30 peserta. Efektivitas kegiatan diukur menggunakan instrumen pretest dan postest. Hasil kegiatan menunjukkan karakteristik peserta didominasi usia 56–65 tahun (43,33%) dan terjadi peningkatan pengetahuan responden yang signifikan, dengan rata-rata persentase nilai dari 63,00% saat pretest meningkat menjadi 93,67% saat postest (selisih 30,67%). Kesimpulannya, edukasi promosi kesehatan dengan media leaflet efektif meningkatkan pemahaman pria usia matang terhadap pencegahan hipertensi serta kesadaran pemeriksaan tekanan darah secara berkala. Berdasarkan hasil ini, disarankan pelaksanaan promosi kesehatan mengenai hipertensi dapat dilakukan secara berkelanjutan. Kata Kunci: Hipertensi, Leaflet, Promosi Kesehatan, Pencegahan, Pria. ABSTRACT Hypertension is a condition characterized by systolic blood pressure 140 mmHg and/or diastolic blood pressure 90 mmHg. This disease is estimated to cause around 8 million deaths annually worldwide, with 1.5 million occurring in Southeast Asia. In Indonesia, the 2018 Basic Health Research (Riskesdas) data indicated that hypertension prevalence rose to 34.1%. Epidemiologically, the prevalence of hypertension before the age of 55 is significantly higher in men than in women. This health promotion activity aimed to increase knowledge regarding hypertension prevention among men aged over 35 years at the Mulia Budi Foundation, Samarinda. The methods implemented included free health screenings and interactive counseling utilizing leaflets as educational media for 30 participants. The program's effectiveness was evaluated using pretest and postest instruments. The results showed that the participants were predominantly aged 56–65 years (43.33%) and demonstrated a significant increase in respondents' knowledge, with the average score rising from 63.00% in the pretest to 93.67% in the postest (an increase of 30.67%). In conclusion, health promotion education using leaflets is effective in enhancing mature men's understanding of hypertension prevention and their awareness of regular blood pressure monitoring. Based on these outcomes, it is recommended that hypertension health promotion activities be conducted sustainably. Keywords: Hypertension, Leaflets, Men, Health Promotion, Prevention.]]>
