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Journal : JURNAL MANAJEMEN

The selection of public transportation modes in industrial era 4.0 Prabowo, Faizal Haris Eko; Rustendi, Endang; Nurbaiti, Annisa
JURNAL MANAJEMEN Vol 12, No 1 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.319 KB) | DOI: 10.29264/jmmn.v12i1.6111

Abstract

Industrial Revolution 4.0 opens opportunities as well as challenges for an industry, the opportunity is to develop market share to be broader with the internet while the challenges are conventional methods that need to be changed to become easier because of the needs of consumers to keep up with the times. These changes have an impact on the economic field, especially business. Not only globally, Indonesia also experienced a lifestyle change in consuming products and services that are currently not free from the use of internet platforms. Transportation services are currently one of the industries that are undergoing rapid changes. The reduced interest of passengers using conventional transportation has caused transportation modes to lose the market share that they have had for a long time, which also has an impact on the sales they get. The purpose of this study is to analyze the decision to use public transportation modes by millennial generation passengers. This study used a survey method and case study design with a qualitative approach. The population and sample in this study are consumers using public transport services aged 18-37 years or millennial generations. The results of this study explain that millennial passengers prefer online transportation modes than conventional transportation modes. If conventional transportation wants to remain competitive in this industry, they are likely to need to cooperate with the private sector as well as the government as a regulator by making rival applications as a competitive advantage.
The selection of public transportation modes in industrial era 4.0 Faizal Haris Eko Prabowo; Endang Rustendi; Annisa Nurbaiti
JURNAL MANAJEMEN Vol 12, No 1 (2020): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v12i1.6111

Abstract

Industrial Revolution 4.0 opens opportunities as well as challenges for an industry, the opportunity is to develop market share to be broader with the internet while the challenges are conventional methods that need to be changed to become easier because of the needs of consumers to keep up with the times. These changes have an impact on the economic field, especially business. Not only globally, Indonesia also experienced a lifestyle change in consuming products and services that are currently not free from the use of internet platforms. Transportation services are currently one of the industries that are undergoing rapid changes. The reduced interest of passengers using conventional transportation has caused transportation modes to lose the market share that they have had for a long time, which also has an impact on the sales they get. The purpose of this study is to analyze the decision to use public transportation modes by millennial generation passengers. This study used a survey method and case study design with a qualitative approach. The population and sample in this study are consumers using public transport services aged 18-37 years or millennial generations. The results of this study explain that millennial passengers prefer online transportation modes than conventional transportation modes. If conventional transportation wants to remain competitive in this industry, they are likely to need to cooperate with the private sector as well as the government as a regulator by making rival applications as a competitive advantage.
Co-Authors Adriaan Togudo Cipta Ajeng Luthfiyatul Farida Ali Riza Fahlevi Amalia Nur Alfiani Anisa Mustika Sari Anisa Mustika Sari, Anisa Mustika Annisa Dida Ramadhani Annisa Marwa Annisa, Hanif Khoti Anselma Saragih Arif Partono Prasetio Artanti, Nailah Arthami, Azka Asri, Putri Nur Azzahra Salsabiila S Bhagaskara, Muhammad Rakha Bunga Yohanna Eklesia Cesis Rahmi Afina Triani Daffa Raiza Herlambang Deannes Isynuwardhana Deliana, Cindy Benedicta Desak Nyoman Wiona Budi Fayola Difa Raiza Herlambang Dillak, Vaya Juliana Dini Wahjoe Hapsari Dita Kezia Diva Vania, Emeralda Dudi Pratomo Dwi Urip Wardoyo Endang Rustendi Erlangga Prakasa Faisal, Andri Fattah, Faisal Fayola, Desak Nyoman Wiona Budi Febrial Pratama Feyzar Alif Akbar Hani Gita Ayuningtias Haniifah, Selvia Nur Hanindyasari, Arinta Hiro Tugiman Hiro Tugiman Hiro Tugiman, Hiro Junita, Indira Khairunnisa Kurnia Kurnia Maulid Ulil Barkah Ulil Mayasha, Efiearly Miftah Kamal Nuriyanto Muhammad Aria Gymnastiar Muhammad Fajar Nababan, Supriadi Nabilah Alyani Thayeb Nadya Dwi Wahyuni Nadya Dwi Wahyuni, Nadya Dwi Nuraini Suatkab Prabowo, Faizal Haris Eko Pratama, Febrial Qadli, Faruq Rachmat Firdaus Rachmawati, Nurul Aulia Raden Mohamad Herdian Bhakti Rafly Alvin Hidayat Rahayu, Meidina Putri Rahmadani, Rafiansyah Ramadhan, Muhammad Riza Ratih Hendayani Rizkiani, Nadia Meida Ruri Octari Dinata Rustendi, Endang Ryan Ramadhan Ferdiawan Rynalda, Diana S, Azzahra Salsabiila Saragih, Anselma Sari, Shella Permata Selvia Nur Haniifah Setiadi Setiadi Siska Ditya Mei Yanti Siska P Yudowati SRI RAHAYU Sri Rahayu Sudiyanti Tammy Rizkillah Syamsul Arifin Tammy Rizkillah, Sudiyanti Taqia, Azzahra Luciana Thayeb, Nabilah Alyani Thoi'ah, Naada Tri Utami Lestari Tsania Jaza Safara Tyas Ninditha Arih Utami, Ni Made Dinda Savitri Wahdan Arum Inawati Wiwik Sundari Wiwin Aminah Yunita Pratiwi Yusuf, Fernanda Andrian