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Implementasi Program Serta Pengenalan Lingkungan Kerja Di Pertamina Mor 1 Medan Kepada Mahasiswa Universitas Potensi Utama Medan Wisnu Rayhan Adithya; Tika Nirmala Sari; Yuli Arnida Pohan; Taufik Risal; Ari Prabowo; Ananda Fitriani Dewi; Jumeida Simatupang
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 3: Juni-September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i3.2097

PT Pertamina (Persero) adalah perusahaan BUMN yang baru meluncurkan sebuah aplikasi yang bernama My pertamina. Aplikasi My Pertamina merupakan suatu program yang dibuat oleh pihak pertamina sebagai bentuk dari apresiasi perusahaan terhadap konsumen yang telah membeli bahan bakar untuk transportasi. Program ini dibuat untuk mendukung gerakan non tunai yang dibuat oleh pemerintah, dan pihak pertamina telah melakukan program pengenalan aplikasi tersebut kepada mahasiswa dari Universitas Potensi Utama. Adapun tujuan dari penelitian ini adalah untuk memperkenalkan bagaimana cara menggunakan aplikasi tersebut serta memaparkan tentang bagaimana dunia kerja pada PT Pertamina.

Implementasi Program Serta Pengenalan Lingkungan Kerja Di Pertamina Mor 1 Medan Kepada Mahasiswa Universitas Potensi Utama Medan Wisnu Rayhan Adithya; Tika Nirmala Sari; Yuli Arnida Pohan; Taufik Risal; Ari Prabowo; Ananda Fitriani Dewi; Jumeida Simatupang
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 3: Juni-September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i3.2097

PT Pertamina (Persero) adalah perusahaan BUMN yang baru meluncurkan sebuah aplikasi yang bernama My pertamina. Aplikasi My Pertamina merupakan suatu program yang dibuat oleh pihak pertamina sebagai bentuk dari apresiasi perusahaan terhadap konsumen yang telah membeli bahan bakar untuk transportasi. Program ini dibuat untuk mendukung gerakan non tunai yang dibuat oleh pemerintah, dan pihak pertamina telah melakukan program pengenalan aplikasi tersebut kepada mahasiswa dari Universitas Potensi Utama. Adapun tujuan dari penelitian ini adalah untuk memperkenalkan bagaimana cara menggunakan aplikasi tersebut serta memaparkan tentang bagaimana dunia kerja pada PT Pertamina.

Pengaruh Customer Experience, Discount, dan Strategy Location terhadap Loyalitas Pelanggan pada PT. Lion Parcel Pos Rawe Tangkahan Delara Sidebang; Yuli Arnida Pohan
Jurnal Bintang Manajemen Vol. 2 No. 4 (2024): Desember : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3370

This research aims: to find out whether there is an influence of customer experience discounts, location strategy on customer loyalty at PT. Lion Parcel Rawe Tangkahan branch, The method used in this research is a quantitative method, the number of samples in the research was 100 respondents. The blood collection technique in this research is a questionnaire and questionnaire given to customers at PT. Lion Parcel Rawe Tangkahan branch. Data processing in research uses SPSS23 for windows. Based on the results of this research, it shows that customer experience has a partial and significant effect on customer loyalty as seen from the t-count value of 7.454 > 1.984 with a sig value < 0.05. Discounts have a partial and significant effect on customer loyalty as seen from the t-count value of 2.006>1.985 with a sig value <0.05. Location strategy has a positive and significant effect on customer loyalty as seen from the t-count value of 2.381> 1.985 with a sig value <0.05. Customer experience, discounts, and location strategy simultaneously and significantly influence customer loyalty with an f-value of 83.421> 2.699 f-table value, with a value of 0.00 < 0.005.

The Influence of Selling Price, Product Design and Brand Image on Interest in Buying a Yamaha Motorcycle at PT. Alfa Scorpii Adam Malik Beby Jaya Putra Zalukhu; Yuli Arnida Pohan
Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i4.154

This study aims to determine the effect of selling price determination, product design and brand image on motorcycle buying interest at PT. Alfa Scorpii Adam Malik. The type of research used in this study uses quantitative research. The data sources used in this study are primary and secondary data sources. The data analysis technique used in this study uses descriptive statistical tests, classical assumption tests, multiple linear regression tests and hypothesis tests. Based on the results of the partial test, it is known that selling price determination has a positive and significant effect on buying interest, it is known that the t-count value is 2.235 > 1.984, then partially product design has a positive and significant effect on buying interest, it is known that the t-count value is 34.534 > 1.984. And on brand image, it has a positive and significant effect on buying interest, it is known that the t-count value is 6.446 > 1.984. Simultaneously, it is known that selling price determination, product design and brand image together have a positive and significant effect on buying interest, it is known that the f-count value is 16.890 > 2.47. In the results of the multiple linear regression test, the dominant variable that has an influence is product design at 1.052.

Implementasi Program Serta Pengenalan Lingkungan Kerja Di Pertamina Mor 1 Medan Kepada Mahasiswa Universitas Potensi Utama Medan Wisnu Rayhan Adithya; Tika Nirmala Sari; Yuli Arnida Pohan; Taufik Risal; Ari Prabowo; Ananda Fitriani Dewi; Jumeida Simatupang
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 3: Juni-September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i3.2097

PT Pertamina (Persero) adalah perusahaan BUMN yang baru meluncurkan sebuah aplikasi yang bernama My pertamina. Aplikasi My Pertamina merupakan suatu program yang dibuat oleh pihak pertamina sebagai bentuk dari apresiasi perusahaan terhadap konsumen yang telah membeli bahan bakar untuk transportasi. Program ini dibuat untuk mendukung gerakan non tunai yang dibuat oleh pemerintah, dan pihak pertamina telah melakukan program pengenalan aplikasi tersebut kepada mahasiswa dari Universitas Potensi Utama. Adapun tujuan dari penelitian ini adalah untuk memperkenalkan bagaimana cara menggunakan aplikasi tersebut serta memaparkan tentang bagaimana dunia kerja pada PT Pertamina.

IMPROVING NURSE RETENTION AT SINAR HUSNI HOSPITAL MEDAN THROUGH ORGANISATIONAL COMMITMENT AND MANAGEMENT OF JOB STRESS Yuli Arnida Pohan; Rosmala Dewi; Nagian Toni
Jurnal Cakrawala Ilmiah Vol. 4 No. 10: Juni 2025
Publisher : Bajang Institute

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Low nurse retention rate is one of the serious challenges in hospital management, especially in maintaining health service stability and operational sustainability. This study aims to examine how organisational commitment and job stress management can contribute to improving nurse retention. Using a quantitative approach, data was collected through distributing questionnaires to nurses working in a hospital environment. The results showed that high organisational commitment is able to build a sense of belonging and loyalty in nurses, while effective management of work stress creates a more comfortable and supportive work environment. These two factors proved to have a significant effect on nurses' desire to stay in the long term. The findings are expected to serve as a basis for hospital management in designing retention strategies that focus more on the well-being and emotional attachment of health workers

Peran Perencanaan dan Pengembangan Sumber Daya Manusia dalam Upaya Meningkatkan Employer Branding Pada PT Union Confectionery Medan Yuli Arnida Pohan; Natasya Alima; Kayla Khairani; Dinda Prasati; Dini Novytasari Sitanggang; Ayu Ramadana
MUDABBIR Journal Research and Education Studies Vol. 5 No. 2 (2025): Vol. 5 No. 2 Juni-Desember 2025
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

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Penelitian ini bertujuan untuk menganalisis peran perencanaan dan pengembangan sumber daya manusia (SDM) dalam meningkatkan employer branding pada PT Union Confectionery Medan. Employer branding yang kuat menjadi faktor penting dalam menarik dan mempertahankan karyawan, serta meningkatkan loyalitas dan kepuasan kerja. Penelitian ini menggunakan metode Systematic Literature Analysis (SLA) terhadap sumber-sumber ilmiah tahun 2021–2025 yang relevan. Hasil kajian menunjukkan bahwa strategi perencanaan SDM, seperti penyediaan kompensasi yang kompetitif, sistem kerja fleksibel, serta kebijakan cuti yang manusiawi, mampu menciptakan lingkungan kerja yang mendukung. Selain itu, pengembangan SDM melalui pelatihan rutin, mentoring, dan jalur karier yang jelas terbukti meningkatkan keterikatan emosional, loyalitas, dan kebanggaan karyawan terhadap perusahaan. Dengan demikian, dapat disimpulkan bahwa perencanaan dan pengembangan SDM yang terstruktur dan berorientasi pada kesejahteraan karyawan merupakan fondasi utama dalam membentuk employer branding yang kuat dari dalam perusahaan

Transformasi Era Digitalisasi Dalam Membentuk Jiwa Leadership Pada Gen-Z Dan Millenial Ari Prabowo; Yuli Arnida Pohan; Aisyah Azhar Adam; Nanda Fitria Aulanda; Shofyan Roni
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Vol. 2 No. 2 (2024): Juni : Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kolaborasi.v2i2.110

The purpose of this activity is to provide insight into relevant leadership skills, increase adaptability, and empower students to lead effectively in a dynamic work environment. The important target of the seminar Transforming the Digitalization Era in Shaping the Spirit of Leadership in Gen-Z and Millennials is all students of the Potensi Utama University, study program in preparing the younger generation to become adaptive, innovative, inclusive, and ethical leaders in the digital era. Through increased understanding of technology, development of leadership skills, formation of a collaborative spirit, expansion of professional networks, and ethical awareness, this seminar is expected to produce future leaders who are ready to face the complexities and opportunities offered by the modern world of work. The method was conducted indoors using slides and presentations in front of the students. Several questions and answers about the material provided were held to facilitate all students in understanding and knowing more about the material that had been delivered previously. The implementation of community service activities took place in the Hall Building B, University of Main Potential Medan starting at 09.00 WIB until completion, attended by 400 student participants from all study programs at the University of Main Potential both offline and online (zoom). Activities in the form of direct delivery of material. The results of the seminar activities are that students are expected to develop adaptive and innovative skills in accordance with the demands of the times, students will also be able to recognize and overcome the challenges of digitalization, as well as implement effective leadership strategies, In addition, this seminar aims to expand the professional network of participants, so that they can collaborate and share experiences with peers. Overall, the seminar is expected to produce young leaders who are ready to face the dynamics and complexities of the modern working world.

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