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All Journal Reswara: Jurnal Pengabdian Kepada Masyarakat Muria Jurnal Layanan Masyarakat Optimum: Jurnal Ekonomi dan Pembangunan
Dhaifina Idznitia Apriyani Naimi
Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENINGKATAN ASPEK PEMASARAN DAN SDM PADA UMKM KEDAI KOPI DI KABUPATEN KUDUS Kertati Sumekar; Aprilia Whetyningtyas; Indah Dwi Prasetyaningrum; Mia Ajeng Alifiana; Dhaifina Idznitia Apriyani Naimi
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3072

Abstract

Pengabdian Kepada Masyarakat ini dilakukan sebagai bentuk pengembangan UMKM Kedai Kopi yang tengah marak menjamur dikalangan anak muda. Mitra dalam kegiatan ini adalah Kedai Kopi Love Story yang terletak di Desa Besito, Kecamatan Gebog, Kabupaten Kudus. Karena usaha masih tergolong baru, maka permasalahan utama atas adanya konsep social distancing di era new normal ini adalah masih sedikitnya pembeli, selain karena selama ini pemasaran produk dilakukan secara offline dari mulut ke mulut, juga karena mitra belum mempunyai kemampuan manajerial yang cukup dalam pengelolaan Sumber Daya Manusia. Sehingga mitra memerlukan pendampingan dalam pengelolaan risiko dari aspek pemasaran dan sumber daya manusia yang dimilikinya. Berdasarkan permasalahan mitra tersebit, maka tujuan dari pengabdian ini adalah (1) peningkatan aspek pemasaran; dan (2) peningkatan kemampuan pengelolaan SDM. Metode yang digunakan adalah sosialisasi, pelatihan dan pendampingan langsung kepada mitra. Solusi yang diberikan pada permasalahan aspek pemasaran adalah perluasan jangkauan pasar secara online melalui media sosial Instagram dan terdaftar di Google Map. Solusi yang diberikan pada aspek SDM adalah terwujudnya peningkatan pemahaman dan kemampuan mitra dalam pengelolaan SDM. Harapannya dengan kedua solusi yang diberikan, risiko mitra atas permasalahan pada aspek pemasaran dan SDM dapat diminimalisir, dan akhirnya mitra dapat lebih mengembangkan usahanya di masa New Normal.
Factors Affecting Consumer Decision in Buying Herbalife Product During Covid-19 Pandemic Dhaifina Idznitia Apriyani Naimi; Nurzahroh Lailyah; Keke Tamara Fahira
Optimum: Jurnal Ekonomi dan Pembangunan Vol. 12 No. 2 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/optimum.v12i2.6310

Abstract

The obesity rate in the last three years in Semarang City has increased, and the need for vitamins and nutrients during the Covid-19 pandemic has also increased. However, this fact is not in line with the number of requests for purchasing Herbalife products which has decreased. This study aims to analyze the factors influencing consumer decisions in buying herbalife products in Semarang. The sampling technique used purposive sampling. Data were obtained using a questionnaire distributed to 100 respondents. Consumer data were analyzed using a multiple linear regression model. The study’s results stated that the variables of price, place, and physical evidence significantly influenced consumers’ decisions to buy Herbalife products. In contrast, product, promotion, people, and process variables did not considerably influence consumer decisions in buying Herbalife products.
Peningkatan Literasi Perbankan Syariah pada Masyarakat Kelurahan Sambiroto Rhealin Hening Karatri; Dhaifina Idznitia Apriyani Naimi
Muria Jurnal Layanan Masyarakat Vol. 5 No. 2 (2023): September 2023
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/mjlm.v5i2.8358

Abstract

The development of the times has made the financial industry faster in innovating. Financial institutions are currently not only engaged in conventional financial institutions but there are Islamic financial institutions. One of the Islamic financial institutions that has developed to date is Islamic banking. The services of Islamic financial institutions are sometimes not understood by the public. The public's understanding of various Islamic banking literature needs to be clarified by providing an easy to understand example for people starting from the lower middle class or even the upper class. The purpose of this service is to provide Islamic banking literacy to the people in Sambiroto Village for Islamic banking products in various Sharia Banks in Indonesia. As a result of this service, it is hoped that the people of Sambiroto Village can better understand and understand the literature of Islamic banking and even want to transact in Islamic banking.
Co-Authors Alifiana, Mia Ajeng Aprilia Whetyningtyas Indah Dwi Prasetyaningrum Keke Tamara Fahira Kertati Sumekar Nurzahroh Lailyah Rhealin Hening Karatri