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All Journal Ekonom : Jurnal Ekonomi dan Bisnis Journal of Humanities and Social Studies MARAS : Jurnal Penelitian Multidisplin
Fairuz Raniah Adiba Putri
Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS PENGARUH EFEKTIVITAS IKLAN GOJEK J3K (Jaga Kesehatan, Kebersihan dan Keamanan) TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN GOJEK SELAMA PANDEMI Fairuz Raniah Adiba Putri; Dewi Kurniawati
Ekonom : Jurnal Ekonomi dan Bisnis Vol 3 No 1 (2023): Ekonom: Jurnal Ekonomi dan Bisnis
Publisher : Yana Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/ekonom.v3i1.769

Abstract

Tujuan penelitian adalah untuk mengetahui apakah iklan Gojek J3K (Jaga Kesehatan, Kebersihan dan Keamanan) dapat mempengaruhi konsumen memutuskan menggunakan Gojek selama masa pandemi, untuk mengetahui efektivitas iklan Gojek J3K (Jaga Kesehatan, Kebersihan dan Keamanan) dalam mempengaruhi konsumen untuk menggunakan Gojek selama pandemi dan untuk mengetahui tanggapan konsumen mengenai iklan Gojek J3K (Jaga Kesehatan, Kebersihan dan Keamanan). Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode penelitian korelasional. Populasi pada penelitian ini adalah mahasiswa Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara angkatan 2017-2020 yang berjumlah 494 orang, dengan penentuan sampel menggunakan rumus Taro Yamane dengan presisi 10% dan tingkat kepercayaan 90% sehingga diperoleh sampel sebanyak 83 responden. Teknik penarikan sampel dalam penelitian ini adalah teknik non probability sampling, purposive sampling dan accidental sampling. Teknik pengumpulan data yang dilakukan menggunakan kuesioner (Field Research) dan studi kepustakaan (Library Research). Teknik analisis data menggunakan analisis tabel tunggal, analisis tabel silang, dan uji hipotesis melalui aplikasi SPSS 26. Hasil uji hipotesis menunjukkan Ho ditolak dan Ha diterima, yang berarti terdapat hubungan antara pengaruh efektivitas iklan Gojek J3K terhadap keputusan konsumen menggunakan Gojek selama pandemi dengan tingkat pengaruh sebesar 29%. ABSTRACT The purpose of this research is to find out whether Gojek J3K (Keep Health, Clean and Safety) advertisements can influence consumers to decide to use Gojek during a pandemic, to find out the effectiveness of Gojek J3K (Keep Health, Clean and Safety) ads in influencing consumers to use Gojek during a pandemic and to find out consumer responses regarding Gojek J3K advertisements (Keep Health, Cleanliness and Safety). This research is a quantitative research using correlational research methods. The population in this study were 494 students of Communication Studies, Faculty of Social and Political Sciences, University of North Sumatra, with a sample determination using the Taro Yamane formula with 10% precision and 90% confidence level so that a sample of 83 respondents was obtained. The sampling technique in this study was non-probability sampling, purposive sampling and accidental sampling. Data collection techniques were carried out using questionnaires (Field Research) and library research (Library Research). The data analysis technique uses single table analysis, cross table analysis, and hypothesis testing through the SPSS 26 application. The results of the hypothesis test show that Ho is rejected and Ha is accepted, which means that there is a relationship between the influence of the effectiveness of Gojek J3K advertising on consumer decisions to use Gojek during a pandemic with the level of influence by 29%.
SEMIOTIC ANALYSIS OF THE MEANING OF FALLING IN LOVE IN THE LYRICS OF THE SONG "ASMALIBRATION" BY SOEGI BORNEAN Syafruddin Pohan; Fairuz Raniah Adiba Putri; Anisya Hafila Hartono
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 1 No. 1 (2023): MAY 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of making this journal is to find out the meaning of the lyrics of the song "Asmalibrasi" then the next goal is to find out what meaning is contained in the lyrics of the song "Asmalibrasi" and some of our goals, especially this song is specifically for teenagers who are in love trying to continue to the next stage. more serious, namely marriage, but the couple had doubts because of the many problems that arose, but the couple was finally able to proceed to the marriage stage because by lowering their respective egos. The theory that we use is according to some well-known experts. The method we use in this journal is by listening to songs and reading the lyrics of the songs. The results of our analysis show that each of the lyrics of the song "Asmalibrasi" contains many meanings that we must learn. Our recommendation is to be careful in choosing each partner, not because of societal standards. The meaning expressed is the meaning of denotation, connotation, and myth. In this study, Roland Barthes' semiotic theory is used to explain the denotation, connotation, and myth of the meaning of "Fall in Love" contained in the lyrics of the song. The research method used is an interpretive qualitative method or an inductive way of thinking, namely a way of thinking from the specific to the general. The data collection technique used is document study, namely tracing and obtaining from various sources where the required data is contained. The results of a semiotic study of the lyrics of the song "Asmalibrasi" are as follows. The meaning of the denotation of the lyrics of the song "Asmalibrasi" is Telling about the desire to be immediately married by a lover, this song also contains a deep message full of meaning.
ANALISIS KOMUNIKASI PELAYANAN PUBLIK KADER POSYANDU PUSKESMAS PB SELAYANG II DALAM PENCEGAHAN STUNTING Fairuz Raniah Adiba Putri; Syafrudin Pohan
MARAS: Jurnal Penelitian Multidisiplin Vol. 1 No. 3 (2023): MARAS : Jurnal Penelitian Multidisiplin, Desember 2023
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/maras.v1i3.102

Abstract

Penelitian ini untuk menganalisis komunikasi pelayanan publik yang dilakukan oleh kader posyandu Puskesmas PB Selayang II dalam upaya pencegahan stunting. Konsep dasar penelitian ini berkaitan dengan peran posyandu sebagai bentuk Upaya Kesehatan Bersumberdaya Masyarakat (UKBM) untuk memberdayakan masyarakat, khususnya dalam mengatasi masalah stunting. Puskesmas PB Selayang II, yang terletak di Kota Medan, berhasil menurunkan angka stunting dengan melibatkan aktifitas posyandu. Metode penelitian menggunakan pendekatan kualitatif dengan paradigma konstruktivis. Data dikumpulkan melalui wawancara dengan kader posyandu, staff gizi, dan ibu yang membawa balita ke posyandu. Hasil penelitian menunjukkan bahwa komunikasi pelayanan publik kader posyandu terlihat efektif melalui penyuluhan interpersonal dan kelompok. Kader berperan sebagai pelayan kesehatan, sosialisator, penggerak masyarakat, dan pemantau kesehatan anak-anak. Komunikasi interpersonal di meja penyuluhan menjadi kunci utama dalam menyampaikan informasi pribadi mengenai perkembangan gizi anak dan pencegahan stunting. Sikap ramah kader menciptakan lingkungan yang nyaman, meningkatkan partisipasi masyarakat, dan berkontribusi pada kualitas pelayanan publik. Selain itu, kader juga menjadi penggerak dalam kegiatan pemberdayaan masyarakat, seperti kebersihan lingkungan.
Co-Authors Anisya Hafila Hartono kurniawati, dewi Syafruddin Pohan Syafrudin Pohan