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The Role of Information Technology in Empowering the Creative Economy for Sustainable Tourism Asep Sutarman; Untung Rahardja; Fitra Putri Oganda; Shofiyul Millah; Nadia Nur Azizah
Aptisi Transactions On Technopreneurship (ATT) Vol 5 No 2sp (2023): Special Issue: Support Technopreneurship in the Medical
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v5i2sp.352

Abstract

 This research aimed to assess IT's role in the creative economy. Three goals were: to gauge creative economy impact on tourist satisfaction, identify its influence on satisfaction, and provide smart tourism advice. Using a quantitative approach, data was gathered from 100 Smart Tourism users. Hypotheses were tested via Partial Least Squares Regression using SmartPLS. The model proved valid and reliable. Findings showed positive creative economy impact on tourist satisfaction. Despite its insights, the research is limited by a small sample size, potentially causing generalizability and bias issues. Practical implications include advocating smart tech adoption for improved satisfaction, promoting sustainable tourism collaboration, involving communities for aligned development, and considering environmental impacts in initiatives.
Apply the Search Engine Optimization (SEO) Method to determine Website Ranking on Search Engines Fifin Alfiana; Nimatul Khofifah; Tarisya Ramadhan; Nanda Septiani; Wahyuningsih Wahyuningsih; Nadia Nur Azizah; Nova Ramadhona
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 3 No. 1 (2023): April
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v3i1.126

Abstract

In today's digital age, the internet has become an essential tool for various activities, including business promotion. One effective way to promote your business online is by creating a website that offers useful information to visitors. However, simply having a website is not enough; it is crucial to ensure that your website ranks high on search engine results pages (SERPs) in order to attract more visitors. One of the most effective methods to optimize a website for search engines is through search engine optimization (SEO) techniques. These techniques aim to improve a website's visibility on SERPs by using various tactics, such as keyword research, content optimization, and link building. However, it is important to note that SEO optimization is not a one-time task but rather an ongoing process. It requires constant attention and effort to maintain high search engine rankings and ensure the continued success of your online business. By optimizing your website, you can improve its visibility on search engines, attract more visitors, and ultimately drive business growth. It is important to remain vigilant in implementing SEO techniques to maintain high search engine rankings and ensure the continued success of your online business.