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All Journal Aptisi Transactions on Technopreneurship (ATT)
Nadia Nur Azizah
University of Raharja
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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The Role of Information Technology in Empowering the Creative Economy for Sustainable Tourism Asep Sutarman; Untung Rahardja; Fitra Putri Oganda; Shofiyul Millah; Nadia Nur Azizah
Aptisi Transactions On Technopreneurship (ATT) Vol 5 No 2sp (2023): Special Issue: Support Technopreneurship in the Medical
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v5i2sp.352

Abstract

 This research aimed to assess IT's role in the creative economy. Three goals were: to gauge creative economy impact on tourist satisfaction, identify its influence on satisfaction, and provide smart tourism advice. Using a quantitative approach, data was gathered from 100 Smart Tourism users. Hypotheses were tested via Partial Least Squares Regression using SmartPLS. The model proved valid and reliable. Findings showed positive creative economy impact on tourist satisfaction. Despite its insights, the research is limited by a small sample size, potentially causing generalizability and bias issues. Practical implications include advocating smart tech adoption for improved satisfaction, promoting sustainable tourism collaboration, involving communities for aligned development, and considering environmental impacts in initiatives.
Co-Authors Asep Sutarman Fitra Putri Oganda Shofiyul Millah Untung Rahardja