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All Journal Jurnal Komunikasi ProTVF Isamic Communication Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study COMMED: Jurnal Komunikasi dan Media Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Abdi Masyarakat (JAM) International Journal of Communication and Society Indonesian Journal for Social Responsibility Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Jurnal Visi Komunikasi Journal of Sustainable Economic and Business
Nindyta Aisyah Dwityas
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

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Marketing communication strategy for creative talents service providers a case study of an online marketplace in Indonesia Dwityas, Nindyta Aisyah; Briandana, Rizki; Marta, Rustono Farady; Aliagan, Isiaka Zubair
International Journal of Communication and Society Vol 4, No 1 (2022): June 2022
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.352

Abstract

This study aims to analyze the marketing communication strategy one of the creative talents service provider marketplace in Indonesia, namely Sociabuzz. The development of the marketplace business is not only limited to product sales, but has also begun to expand into the service sector. The marketplace is also open to creative industries to get customers or markets. The concept used in this research is Marketing Communication Strategy and Online Marketplace as one of the Sharing Economy Business Platforms. The research method used is a case study by conducting structured interviews with Strategic Planner, and Campaign and Marketing Executive of the organization. The results show the principles of sharing economy, especially those related to the principles of partnership, empowerment, and collaborative efforts, not only underlie Sociabuzz's business processes and strategies, but also form the basis of their marketing communication strategies, which are contained eight important stages: situation analysis, identification of advantages, formulation of big ideas for campaigns, targeting, determining communication objectives, budgeting, campaign implementation, and campaign evaluation.
Audience reception of acculturation in parenting style on Indonesian-Korean YouTube channel Briandana, Rizki; Dwityas, Nindyta Aisyah; Mayde, Putri Calista
International Journal of Communication and Society Vol 5, No 2 (2023): December 2023
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v5i2.991

Abstract

The aim of this study is to investigate the audience reception of acculturation in parenting style on the Indonesian-Korean YouTube channel "Kimbab Family". Parenting is an activity aimed at helping children to meet challenges from the environment as well as developing. This study focuses on the interpretations of young adult audiences on the YouTube channel. Thirty-six informants were selected as primary data using FGD techniques. From the results obtained by the researchers through FGDs with the informants, it was shown that the audiences reception on the YouTube channel is diverse and influential. By combining Indonesian and Korean parenting styles, the Kimbab Family has become a source of inspiration and a role model for effective parenting. This research highlights the need for further exploration of the role of media platforms in shaping audience perceptions and expectations, as well as the potential benefits and challenges of incorporating diverse cultural influences in parenting practices.
Momfluencers as Digital Entrepreneurs: Social Media, Economic Empowerment, and Challenges in Indonesia Dwityas, Nindyta Aisyah; Wahyuni , Hermin Indah; Andarwati , Siti
Journal of Sustainable Economic and Business Vol. 2 No. 2 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i2.88

Abstract

Objectives: The rise of digital entrepreneurship has transformed women's economic participation, particularly among stay-at-home mothers who leverage social media platforms such as Instagram, TikTok, and YouTube for income generation. These platforms offer low-barrier entry into entrepreneurship, enabling women to monetize content, engage in brand collaborations, and establish online businesses with minimal financial investment. However, despite these opportunities, women digitalpreneurs remain vulnerable to algorithm dependency, engagement fluctuations, monetization uncertainty, and the dual burden of domestic and digital labor. Methodology: This study explores how social media entrepreneurship empowers Indonesian women economically while exposing them to structural challenges. Using a qualitative case study approach, it analyzes data from semi-structured interviews with momfluencers, mombloggers, and digital entrepreneurs, complemented by content analysis of social media engagement strategies. Findings: It reveals that while digital entrepreneurship provides financial independence and professional growth, women face precarious income streams, opaque platform policies, and intensified gendered labor expectations. Conclusion: The study highlights the urgent need for platform accountability, transparent monetization policies, and labor protections to ensure sustainable income opportunities. It contributes to global discussions on gendered digital labor and social media economies, emphasizing the importance of policy interventions and structural reforms for a more inclusive digital business landscape.  
Media Sosial dan Aktivisme Digital Perempuan: Analisis Wacana #Ibutunggalmelawan di Instagram Dwityas, Nindyta Aisyah; Marta, Rustono Farady; Briandana, Rizki
Jurnal Komunikasi Vol. 18 No. 2 (2024): VOLUME 18 NO 2 APRIL 2024
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol18.iss2.art1

Abstract

Digital activism, commonly referred to as online activism, is the practice of using electronic communication tools as a type of activism aimed at fostering the development of community movements. Digital activism is connected to online discourse through various mechanisms, including social media platforms, connectivity actions and the discursive construction of digital technology.  The purpose of this study is to examine the discourse that is growing in the comments section of the online petition content for the #MotherSingleMelawan on the Instagram account @changeorg_id, as well as the signs of female digital activism that are emerging. Marie-Anne Paveau pioneered the qualitative discourse analysis research methodology, which is particularly relevant when applied to online communication. The results of the research show that women's digital activism in the comments column of the #SingleMotherMelawan online petition consists of four main discourse themes, namely; 1) the discourse of belief-based gender oppression, 2) the discourse of gender relations in parental relations, 3) the discourse of justice for victims of gender-based violence, 4) the discourse of discrimination against single mothers.
The role of film in environmental communication: An audience interpretation in Indonesia and Malaysia Briandana, Rizki; Mohamad Saleh, Mohamad Saifudin; Dwityas, Nindyta Aisyah
Islamic Communication Journal Vol. 9 No. 1 (2024)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2024.9.1.21947

Abstract

Film is a form of communication that has the power to persuade   viewers to alter their perceptions and actions in order to support the communicator's chosen media agenda. Politics is the topic that is frequently covered in movies. In the documentary The Years of Living Dangerously, the topic of global warming is viewed from the angle of societal issues, offering a  fresh perspective to the audiences. The issue of environmental destruction that took place all across the world served as the theme. The concern highlighted in the movie is that its magnitude has significantly increased global greenhouse gas emissions. Deforestation in Indonesia and Malaysia was one of the topics  brought up. This study aims to analyze the audience's interpretation of the role of film in communicating environmental communication. This study used the reception analysis method with the FGD data collection technique. The informants in this study are audiences in Indonesia and Malaysia.  The results of this study indicate that environmental communication in Indonesia and Malaysia which discuss deforestation issues are interpreted by the public as part of social problems that are difficult to control. Meanwhile, the government is framed as a political communicator that is not transparent, causing public distrust.*****Film merupakan salah satu bentuk komunikasi yang memiliki kekuatan untuk membujuk pemirsa agar mengubah persepsi dan tindakannya guna mendukung agenda media yang dipilih komunikator. Politik adalah topik yang sering diangkat dalam film. Dalam film dokumenter The Years of Living Dangerously, topik pemanasan global dilihat dari sudut pandang isu-isu kemasyarakatan, sehingga menawarkan perspektif baru kepada penontonnya. Isu kerusakan lingkungan yang terjadi di seluruh dunia menjadi tema yang diangkat. Kekhawatiran yang disoroti dalam film ini adalah besarnya dampak buruk ini telah meningkatkan emisi gas rumah kaca global secara signifikan. Deforestasi di Indonesia dan Malaysia menjadi salah satu topik yang diangkat. Penelitian ini bertujuan untuk menganalisis interpretasi penonton terhadap peran film dalam mengkomunikasikan komunikasi lingkungan. Penelitian ini menggunakan metode analisis resepsi dengan teknik pengumpulan data FGD. Informan dalam penelitian ini adalah khalayak di Indonesia dan Malaysia.  Hasil penelitian ini menunjukkan bahwa komunikasi lingkungan hidup di Indonesia dan Malaysia yang membahas isu deforestasi dimaknai oleh masyarakat sebagai bagian dari permasalahan sosial yang sulit dikendalikan. Sementara itu, pemerintah dibingkai sebagai komunikator politik yang tidak transparan sehingga menimbulkan ketidakpercayaan masyarakat.
Pemanfaatan Informasi Polusi Plastik pada Media Sosial terhadap Perilaku Konsumsi Hijau Generasi Z Briandana, Rizki; Dwityas, Nindyta Aisyah; Marta, Rustono Farady; Hesti, Sri; Nurhayati, Kristina
Warta Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2024): Juni 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i1.283

Abstract

Polusi plastik telah mengancam kelestarian lingkungan dan ekosistem. Isu polusi plastik masuk dalam program SDGs global maupun SDGs Indonesia. Intervensi untuk mengurangi sampah plastik menjadi agenda penting mengingat di Indonesia sendiri infrastuktur dan teknologi belum mampu mengejar laju urbanisasi, diperparah dengan kesadaran masyarakat yang masih kurang terhadap pentingnya mengolah sampah rumah tangga serta dampak sampah sampah plastik terhadap kerusakan lingkungan. Dalam rangka mendukung program pemerintah dalam mengurangi sampah, maka kesadaran dan aksi masyarakat harus ditingkatkan terhadap konsumsi hijau. Media sosial sebagai media yang menduduki peringkat pertama sumber pencarian informasi di Indonesia memiliki peranan vital dalam membangun ekosistem masyarakat sadar lingkungan khususnya bagi generasi Z sebagai populasi dengan jumlah dominan di Indonesia. Informasi pada media sosial diharapkan dapat membangun kesadaran, mengedukasi serta mendorong aksi konsumsi hijau generasi Z. Penelitian ini menggunakan Theory Planned Behavior dengan variable attitude toward green consumption, subjective norm, perceived behavioral control, intention to green consumption, dan green consumption behavior serta konsep Sosial Media dengan dimensi intrinsic quality, representational quality dan contextual quality. Paradigma penelitian positivistik, metodologi kuantitatif eksplanatif dengan metode survey terhadap mahasiswa generasi Z di wilayah urban maupun sub urban. Hasil penelitian menunjukan bahwa terdapat pengaruh informasi sosial media terhadap sikap perilaku hijau dan terhadap norma subyektif. Sikap berpengaruh negatif namun tidak signifikan terhadap niat konsumsi hijau. Norma subyektif berpengaruh positif namun tidak berdampak signifikan terhadap niat konsumsi hijau. Kontrol perilaku memiliki pengaruh terhadap niat konsumsi hijau dan terhadap perilaku konsumsi hijau. Niat perilaku hijau memiliki pengaruh terhadap perilaku konsumsi hijau. 
Sentiment Analysis of Climate Action Issues on Twitter Using Orange Data Mining Resti Kinanthi; Dwityas, Nindyta Aisyah
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 1 (2026): April (on Process)
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v9i1.3617

Abstract

The 2030 Sustainable Development Goals (SDGs) related to climate change are multidimensional issues that impact all aspects of society, including public health and human rights. To understand how a group views the issue of climate action, it is necessary to identify the opinions they express to develop appropriate climate action strategies with direct community involvement. This study aims to capture public discussions, especially from young people, regarding climate action on Twitter. The data used in this study were collected from Twitter social media tweets using an Application Programming Interface (API) provided by Twitter developers. Through scraping techniques or data collection stages, this study used Orange Data Mining software to collect tweet data about climate action from July 14-21, 2022. The results of study revealed that there are four issues discussed by the younger generation regarding climate action on Twitter including: the core issues about climate change and global warming, urgency on climate action, attention to the causes and consequences, and responsibility and solutions to climate change through the climate action movement. Sentiment analysis showed that 74.42% (6,716 tweets) expressed positive sentiment toward climate action, while 25.58% (2,308 tweets) expressed negative sentiment. The implication of this research for framing theory is that the dominant frame in public discourse can influence policy acceptance and collective action. Policymakers and communicators can strategically reinforce constructive frames for young people, such as economic opportunity, equity, and innovation, to broaden youth engagement while reducing resistance to the impacts of climate change. As the largest Muslim country, the results of this study provide an important contribution to the internal dynamics of religious environmental activism among the younger generation in responding to the environmental and climate crisis.  
Co-Authors Aliagan, Isiaka Zubair Andarwati , Siti Devi Rosfina Zahra Diah Wardhani Farid Hamid Umarela Fitri Aprilia Kasiful Fadli Mayde, Putri Calista Mohamad Saifudin Mohamad Saleh Mohamad Saleh, Mohamad Saifudin Nurhayati, Kristina Resti Kinanthi Rizki Briandana Rustono - Sri Hesti Wahyuni , Hermin Indah Wardhani, Diah