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Retorika Dan Gaya Bahasa Kritik Sosial Dalam Stand Up Comedy Abdur Dan Riri Nurhayati, Kristina; Yulita, Henilia; Hermawan, Dony; Hasbiyah, Desi
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.7425

Penelitian ini bertujuan untuk menganalisis bagaimana stand up comedy digunakan sebagai alat untuk menyampaikan kritik sosial, dengan fokus pada dua komedian, Abdur dan Riri. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data meliputi observasi penampilan stand up, wawancara dengan komedian, dan analisis konten materi komedi. Hasil penelitian menunjukkan bahwa Abdur dan Riri menggunakan teknik retorika dan gaya bahasa yang khas untuk mengungkapkan kritik sosial yang tajam. Abdur memanfaatkan kecerdasannya dan wawasan luasnya untuk menyoroti isu-isu kebijakan dan sosial, sementara Riri menggunakan pendekatan komedi yang segar untuk menyoroti ketidakadilan ekonomi dan sosial. Temuan ini menegaskan bahwa stand up comedy dapat berfungsi efektif sebagai media kritik sosial yang mempengaruhi audiens dengan cara yang menghibur dan mencerahkan.

CRITICISM THROUGH MEMES FOR REPRESSIVE ACTIONS IN PPKM DARURAT IN WHATSAPP GROUPS Sanjaya, Makroen; Febriani, Erna; Nurhayati, Kristina; Andrariladchi, Herdi
ASPIRATION Journal Vol. 3 No. 1 (2022): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v3i1.38

In the current era of new media, social criticism as a form of freedom of expression and speech is easier to facilitate. New media such as Whatsapp groups, provide various features, which allow criticism in the form of memes, to be produced, distributed and consumed by virtual communities who are members of Whatsapp groups. This article examines how criticisms of the government's repressive actions in the policy of Imposing Community Activity Restrictions (PPKM) Emergency/Level 4 and 3 Java-Bali through memes circulated in the new media platform Whatsapp group, why criticisms expressed through memes were carried out through the Whatsapp group, and what else types of memes as a form of social criticism circulating in Whatsapp groups. Pen ResultseThis research shows that the PPKM Emergency/Level 4 and 3 Java-Bali policies are repressive in nature, drawing a lot of criticism in the Whatsapp group in the form of memes. Memes, which literally mean ideas that spread quickly from person to person, are even more certain thanks to the new Whatsapp media which is interactive, has a diffuse (not centralized) character, avoids state control, and is democratic. State actors who are in charge of PPKM are generally the target of social criticism through memes in Whatsapp groups.

Gen-Z lifestyle trigger of indigenous fabric users @padupadantenun stimulates by brand ambassador differences Guru, Elisabet; Marta, Rustono Farady; Engliana; Nurhayati, Kristina; Mandaru, Silvania Stella Epiphania
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art12

This study analyzes the influence of trust values towards brand ambassadors Prilly Latuconsina (X1) and Bryan Domani (X2) on Generation Z's lifestyle in using traditional fabric products, especially through interactions on the Instagram account @padupadantenun. The method used is a quantitative survey with data collection through questionnaires, which are analyzed using the t-test and SPSS. The results of the study indicate that trust values towards brand ambassadors have a significant effect on Generation Z's lifestyle in adopting traditional fabrics. The higher the consumer's trust in the brand ambassador, the greater the positive influence on their decisions. These findings provide strategic insights for the marketing industry in developing effective social media-based promotional strategies to reach Generation Z and encourage cultural preservation with a modern approach.

Retorika Dan Gaya Bahasa Kritik Sosial Dalam Stand Up Comedy Abdur Dan Riri Nurhayati, Kristina; Yulita, Henilia; Hermawan, Dony; Hasbiyah, Desi
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.7425

Penelitian ini bertujuan untuk menganalisis bagaimana stand up comedy digunakan sebagai alat untuk menyampaikan kritik sosial, dengan fokus pada dua komedian, Abdur dan Riri. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data meliputi observasi penampilan stand up, wawancara dengan komedian, dan analisis konten materi komedi. Hasil penelitian menunjukkan bahwa Abdur dan Riri menggunakan teknik retorika dan gaya bahasa yang khas untuk mengungkapkan kritik sosial yang tajam. Abdur memanfaatkan kecerdasannya dan wawasan luasnya untuk menyoroti isu-isu kebijakan dan sosial, sementara Riri menggunakan pendekatan komedi yang segar untuk menyoroti ketidakadilan ekonomi dan sosial. Temuan ini menegaskan bahwa stand up comedy dapat berfungsi efektif sebagai media kritik sosial yang mempengaruhi audiens dengan cara yang menghibur dan mencerahkan.

GELORA KEELOKAN JIWA PEREMPUAN PADA IKLAN WARDAH Engliana; Amalia, Dina; Sudarsono, Achmad Budiman; Nurhayati, Kristina; Marta, Rustono Farady
Kinesik Vol. 11 No. 1 (2024): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i1.1145

Beauty product advertisements in general are always identified with displays that show the beauty of the ideal physical form of women, such as tall stature, fair-skinned, slim figure, and beautiful, flawless facial complexion. In contrast to the advertisements circulating in general, Wardah depicts beauty through the body image of five female figures and one of them features a disabled woman wearing a prosthetic leg as a medium for conveying messages in advertising. Wardah aims to challenge the conventional notion of beauty, which predominantly focuses on physical appearance, by featuring a disabled individual as the main protagonist in their campaign. This paper seeks to analyze the portrayal of the female physiques depicted in Wardah beauty advertising through the application of the semiotic analysis approach based on the John Fiske model, in conjunction with the idea of constructing social reality. This research will be based on the constructivism paradigm to identify the three primary tiers of Fiske's semiotic analysis, including: level of reality, level of representation, and level of ideology.

Pemanfaatan Informasi Polusi Plastik pada Media Sosial terhadap Perilaku Konsumsi Hijau Generasi Z Briandana, Rizki; Dwityas, Nindyta Aisyah; Marta, Rustono Farady; Hesti, Sri; Nurhayati, Kristina
Warta Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2024): Juni 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i1.283

Polusi plastik telah mengancam kelestarian lingkungan dan ekosistem. Isu polusi plastik masuk dalam program SDGs global maupun SDGs Indonesia. Intervensi untuk mengurangi sampah plastik menjadi agenda penting mengingat di Indonesia sendiri infrastuktur dan teknologi belum mampu mengejar laju urbanisasi, diperparah dengan kesadaran masyarakat yang masih kurang terhadap pentingnya mengolah sampah rumah tangga serta dampak sampah sampah plastik terhadap kerusakan lingkungan. Dalam rangka mendukung program pemerintah dalam mengurangi sampah, maka kesadaran dan aksi masyarakat harus ditingkatkan terhadap konsumsi hijau. Media sosial sebagai media yang menduduki peringkat pertama sumber pencarian informasi di Indonesia memiliki peranan vital dalam membangun ekosistem masyarakat sadar lingkungan khususnya bagi generasi Z sebagai populasi dengan jumlah dominan di Indonesia. Informasi pada media sosial diharapkan dapat membangun kesadaran, mengedukasi serta mendorong aksi konsumsi hijau generasi Z. Penelitian ini menggunakan Theory Planned Behavior dengan variable attitude toward green consumption, subjective norm, perceived behavioral control, intention to green consumption, dan green consumption behavior serta konsep Sosial Media dengan dimensi intrinsic quality, representational quality dan contextual quality. Paradigma penelitian positivistik, metodologi kuantitatif eksplanatif dengan metode survey terhadap mahasiswa generasi Z di wilayah urban maupun sub urban. Hasil penelitian menunjukan bahwa terdapat pengaruh informasi sosial media terhadap sikap perilaku hijau dan terhadap norma subyektif. Sikap berpengaruh negatif namun tidak signifikan terhadap niat konsumsi hijau. Norma subyektif berpengaruh positif namun tidak berdampak signifikan terhadap niat konsumsi hijau. Kontrol perilaku memiliki pengaruh terhadap niat konsumsi hijau dan terhadap perilaku konsumsi hijau. Niat perilaku hijau memiliki pengaruh terhadap perilaku konsumsi hijau.

Understanding User Satisfaction in Digital Finance Through Sentiment Analysis of User Reviews Angelia, Chininta Rizka; Nurhayati, Kristina; Amalia, Dinda
Journal of Digital Market and Digital Currency Vol. 2 No. 4 (2025): Regular Issue December 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jdmdc.v2i4.45

This study conducted a sentiment analysis on 100,000 user reviews of the Kredivo app to assess user satisfaction and identify areas for improvement in the context of digital finance. Leveraging Term Frequency-Inverse Document Frequency (TF-IDF) for feature extraction and employing Logistic Regression and Support Vector Machine (SVM) models, the analysis revealed a predominantly positive user sentiment, with 62% of the reviews classified as positive, 25% as negative, and 13% as neutral. Positive reviews frequently highlighted the app's ease of use and quick access to credit, indicating high satisfaction with its functionality and convenience. In contrast, negative reviews commonly cited issues with customer service responsiveness and transparency around fees, suggesting areas where the app could enhance user experience. Visualizations, including a confusion matrix and sentiment distribution charts, further illustrated the model's accuracy and user sentiment patterns. The study’s findings align with previous research in digital finance, which emphasizes the critical role of user feedback in app development and user retention. However, unique insights regarding the challenges faced by buy-now-pay-later (BNPL) platforms like Kredivo were also observed, notably around customer service and fee transparency. The study highlights the potential of sentiment analysis as a tool for digital finance app developers to continuously improve service quality. Limitations include potential biases in the dataset and model limitations, suggesting future research directions that incorporate additional data sources and advanced NLP models.

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