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All Journal Nusantara Hasana Journal AMMA : Jurnal Pengabdian Masyarakat
Angger Hidayat
UIN Sulthan Thaha Saifuddin Jambi
Agriculture, Biological Sciences & Forestry Humanities Chemistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Pelatihan Public Speaking Untuk Dakwah Pada Santri Dan Santriwati Pondok Pesantren Arrahmah Kota Jambi Nurfazillah; Fitri Ana Siregar; Urwawuska Ladini; Saldi Yulistian; Latusi Anggriani; Angger Hidayat; Zakiyatunnisa Al Mubarokah
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 5 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Islamic boarding schools are one of the Islamic religious education institutions in Indonesia, consisting of mosques, students, pondoks, kiai, and yellow books in an effort to educate and maintain religious values and norms for the community, one of which is the Arrahmah Litahfiizhil Qur'an Alkarim Islamic Boarding School in Jambi. Based on the results of the observations made, it was found that most of the students had not mastered public speaking, so they did not dare to appear in front of the general public to preach, so that became the basis for the need for public speaking training for Santri and Santriwati at the Islamic Boarding School. This public speaking activity went through several stages, including; observation, orientation, introduction of material, practice, and evaluation. In general, the implementation of this community service activity has been going well thanks to the cooperation between the committees and the support of various parties. However, there were a number of things to note after the activity took place, namely, that the training participants needed continuous assistance after this activity because there were still some students who did not understand terms in foreign languages.
ANALISIS STRATEGI PEMASARAN PINANG KERING PADA PEDAGANG DI KECAMATAN KUALA BETARA KABUPATEN TANJUNG JABUNG BARAT Sigit Setia Darmadi; Ambok Pangiuk; Angger Hidayat
Nusantara Hasana Journal Vol. 5 No. 8 (2026): Nusantara Hasana Journal, January 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i8.1819

Abstract

This study aims to analyze the marketing strategies of dried areca nut (pinang kering) implemented by traders in Kuala Betara District, Tanjung Jabung Barat Regency. Areca nut is one of the plantation commodities with high economic value and great potential to increase community income and national foreign exchange through exports. However, in this region, the marketing of dried areca nut still faces various challenges, such as suboptimal product quality, limited transportation access, and predominantly traditional marketing strategies. This research employs a qualitative approach, utilizing data collection techniques such as observation, indepth interviews, and documentation. The informants in this study are dried areca nut traders operating in the area. Data analysis was carried out through data reduction, data display, and conclusion drawing, with triangulation used to ensure data validity. The findings indicate that traders' marketing strategies include direct selling to middlemen, word-of-mouth promotion, and maintaining product quality to ensure customer loyalty. The study suggests the need for diversification of marketing channels through digital media, strengthening cooperatives or business groups, and improving product quality through training and processing facilities. With a more modern and integrated strategy, the marketing of dried areca nut from Kuala Betara District has the potential to expand to national and international markets.
Co-Authors Ambok Pangiuk Latusi Anggriani Mubarokah, Zakiyatunnisa Al Nurfazillah Saldi Yulistian Sigit Setia Darmadi Siregar, Fitri Ana Urwawuska Ladini