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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Fundamentum: Jurnal Pengabdian Multidisiplin
Rita Deseria
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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PENGARUH BRAND IMAGE, DIGITAL MARKETING, DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA DI KABUPATEN BANGKA BARAT Astri Febrianti; Rita Deseria; Nadia Sri Rezeki; Efendi Efendi
JEM Jurnal Ekonomi dan Manajemen Vol 9 No 1 (2023): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of brand image, digital marketing, and influencer marketing on purchasing decisions for Yamaha motorcycles in West Bangka Regency. This study uses an explanatory research approach which explains the causal relationship (cause and effect) between variables. The research model is hypothesis testing, which tests the theoretical relationships built by the author. The data used were collected from research respondents, namely consumers/users of Yamaha motorcycles in West Bangka Regency. The data analysis technique used multiple linear regression analysis. The results of this study show that the results of the F test calculation state that the brand image, digital marketing and influencer marketing variables together have a significant effect on purchasing decisions for Yamaha motorcycles in West Bangka Regency. Based on the results of the t test, it is stated that the three variables, namely brand image, digital marketing and influencer marketing, have a significant effect on purchasing decisions for Yamaha motorcycles in West Bangka Regency.
PENGELOLAAN AKUNTANSI KEUANGAN, PEMBERDAYAAN SDM DAN MANAJEMEN BUMDes DESA SEMPAN KABUPATEN BANGKA Abdul Rasyid Saliman; Nana Adriana; Hamdan Hamdan; Afrizal Afrizal; Rita Deseria; Rahmad Firdaus
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 4 No 2 (2023): Jurnal Pengabdian Pendidikan Masyarakat Vol 4 No 2 (2023)
Publisher : LP3M STKIP MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v4i2.1350

Abstract

The community service program aims to provide education and guidance to the Management of Village-Owned Enterprises (BUMDes) and relevant community representatives, in order to support the implementation of BUMDes management tasks. This initiative involves a series of training sessions, such as in the fields of financial accounting, human resource empowerment, and management in the village of Sempan, located in the Pemali Subdistrict, Bangka Regency. The establishment of BUMDes is undertaken with a strong intention to realize economic empowerment in the village of Sempan, which holds significant economic potential. BUMDes also carries the responsibility to transparently and accountably compile financial reports for its business units on a monthly basis. However, there are several challenges that need to be addressed, including the lack of collaboration among various relevant parties in the village and a limited understanding of BUMDes management. Through the implementation of this community service program, the outcomes achieved include enhancing the understanding of village officials and BUMDes managers regarding BUMDes governance in Sempan Village, Pemali Sub-district, Bangka Regency. Furthermore, the knowledge and skills of BUMDes managers in financial management and financial reporting are improved. Furthermore, it is anticipated that this community service program will result in an optimal BUMDes management approach, capable of empowering the community, increasing Village Original Income, reducing social disparities, and transforming the village into a more self-reliant entity.
Pengaruh Profitabilitas, Pertumbuhan Perusahaan, Ukuran Perusahaan, dan Struktur Modal terhadap Keputusan Sektor Industri Basic materials Tahun 2020-2024 Sakina Fitri Syahwa; Suhardi; Rita Deseria; Muhammad Raffi Uz-Zaky
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.9051

Abstract

The disourse on strengthening the national manufacturing sector through the downstream industry program faces real challenges, including the decline in commodity prices that decrease firm profits, and weakening value of the major shares reflects the decline in investor perceptions of firm value. This research aims to review the effect of profitability, firm growth, firm size, and capital structure on investment decision, and explore the possible absence of influence of these variables in basic materials sector in 2020-2024. This research is quantitative using panel data regression analysis of 110 observation from 23 sample firm, with best estimation model identified as the Fixed Effect Model (FEM) and processed using E-views 12. The result showed that partially, profitability, and capital structure had no significant effect on investment decision. In contrast, firm growth has a significant efffect with a negative direction, so did firm size has a positive significant effect. Simultaneously, these four variables have significant effect on investment decision with the coefficient of determination indicating that the ability to explain in this model is powerful. Implication of this research is importance to evaluate all of internal factors that affect investment decision further in order to be able to realize the discourse of industrial downstreaming in the manufacturing sector.
Pembuatan Konten Tiktok dan Kerangjang Kuning Untuk Ekonomi Kreatif TSB Lure di Desa Bangka Kotra Kabupaten Bangka Selatan Cik Marhayani; Rita Deseria; Suratmi Suratmi; Parhastama Parhastama; Serli Marcelina; Dwihana Prajawati; Aprillian Aprillian; Dwi Ariyanti; Sherly Sulvi Restia; Desmita Pramesti; Kharisma Kharisma
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 3 No. 4 (2025): November : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v3i4.1238

Abstract

Limited digital literacy remains a challenge for micro, small, and medium enterprises (MSMEs) in utilizing social media as a marketing tool. MSMEs TSB LURE in Bangka Kota Village, South Bangka Regency, face problems in expanding their market reach because their marketing strategies are still conventional. This community service activity aims to improve the digital marketing capacity of MSMEs through the use of the TikTok platform. The method used is Participatory Action Research (PAR), which actively involves partners in every stage of the activity, from problem identification, digital literacy training, content production assistance, to the implementation of TikTok Shop with the yellow basket feature. The results of the activity showed significant improvements, namely an increase in followers from 15 to 245, an increase in promotional content from 0 to 12, audience interaction reaching more than 350, and 65 clicks on the yellow basket. These achievements not only increased product visibility but also fostered social change in the form of the emergence of creative youth groups, local leaders from SME actors, and new awareness about the use of digital technology in supporting the local creative economy.
Co-Authors Abdul Rasyid Saliman AFRIZAL AFRIZAL Aprillian Aprillian Astri Febrianti Cik Marhayani Desmita Pramesti Dwi Ariyanti Dwihana Prajawati Efendi Efendi Hamdan Hamdan Kharisma Kharisma Muhammad Raffi Uz-Zaky Nadia Sri Rezeki Nana Adriana Parhastama Parhastama Sakina Fitri Syahwa Serli Marcelina Sherly Sulvi Restia Suhardi Suratmi Suratmi Syamsul Arifin