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All Journal Jurnal Multidisiplin West Science The Eastasouth Management and Business West Science Business and Management Jurnal Akuntansi dan Keuangan West Science Jurnal Bisnis dan Manajemen West Science Jurnal Inovatif : Inovasi Teknologi Informasi dan Informatika
Evaf Maulina
Sekolah Tinggi Penerbangan Aviasi
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Analisis Pengaruh Independensi Auditor, Kualitas Audit, dan Transparansi Informasi terhadap Kepatuhan Pelaporan Keuangan Perusahaan Asuransi Loso Judijanto; Emi Yulia Siska; Eko Sudarmanto; Evaf Maulina; Saparman Saparman
Jurnal Akuntansi Dan Keuangan West Science Vol 3 No 01 (2024): Jurnal Akuntansi dan Keuangan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jakws.v3i01.901

Abstract

Penelitian ini menyelidiki dinamika yang rumit antara Independensi Auditor (IA), Kualitas Audit (KA), Transparansi Informasi (TI), dan Kepatuhan Pelaporan Keuangan (KPK) dalam konteks perusahaan asuransi. Dengan menggunakan model persamaan struktural, penelitian ini menganalisis koefisien jalur, indeks kecocokan, dan nilai R-Square untuk mengungkap interaksi dari variabel-variabel laten ini. Hasilnya menunjukkan hubungan positif yang signifikan antara IA, KA, TI, dan KPK, yang menyoroti peran penting faktor-faktor ini dalam membentuk praktik pelaporan keuangan. Model ini menunjukkan kecocokan yang memuaskan, didukung oleh berbagai indeks kecocokan. Implikasi praktisnya mencakup wawasan yang dapat ditindaklanjuti bagi regulator, perusahaan asuransi, dan auditor untuk meningkatkan proses pelaporan keuangan. Namun, penelitian ini mengakui adanya keterbatasan, dan menekankan perlunya penelitian lebih lanjut untuk memperluas pemahaman tentang hubungan ini di berbagai konteks.
Pengaruh Diversifikasi Produk, Promosi Penjualan, dan Reputasi Merek Terhadap Minat Beli Konsumen pada Industri Makanan dan Minuman di Bandung Yana Priyana; Sarwo Eddy Wibowo; Dasa Rahardjo Soesanto; Evaf Maulina
Jurnal Bisnis dan Manajemen West Science Vol 3 No 02 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i02.1150

Abstract

Penelitian ini menyelidiki pengaruh diversifikasi produk, promosi penjualan, dan reputasi merek terhadap niat beli konsumen dalam industri makanan dan minuman di Bandung, Indonesia. Sampel sebanyak 130 konsumen disurvei dengan menggunakan kuesioner terstruktur, dan analisis data dilakukan dengan menggunakan Structural Equation Modeling dengan Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan hubungan positif yang signifikan antara diversifikasi produk, promosi penjualan, reputasi merek, dan niat beli konsumen. Diversifikasi produk, promosi penjualan, dan reputasi merek secara bersama-sama menjelaskan 76,3% dari varians niat beli konsumen. Analisis mediasi lebih lanjut mengungkapkan bahwa promosi penjualan dan reputasi merek memediasi sebagian hubungan antara diversifikasi produk dan niat beli konsumen. Temuan ini menggarisbawahi pentingnya inisiatif pemasaran strategis dalam membentuk perilaku konsumen dan mendorong keputusan pembelian dalam industri makanan dan minuman di Bandung.
The Impact of Social Media Engagement on Brand Love and Brand Loyalty among Generation Z in Indonesia Evaf Maulina
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.899

Abstract

This study examines the impact of social media engagement on brand love and brand loyalty among Generation Z consumers in Indonesia. A quantitative approach was employed, with data collected from 135 respondents through a structured survey using a Likert scale. The data were analyzed using Structural Equation Modeling (SEM-PLS 3.0). The results show that social media engagement significantly influences brand love, which in turn positively affects brand loyalty. Additionally, brand love was found to mediate the relationship between social media engagement and brand loyalty. These findings underscore the importance of emotional engagement in fostering long-term customer loyalty, particularly in the context of Generation Z’s high social media usage. Marketers aiming to engage this demographic should prioritize creating authentic and emotionally resonant content to foster brand love and loyalty.
Kapabilitas Pemasaran Digital dan Pengaruhnya terhadap Kinerja Kewirausahaan UMKM di Surabaya Frans Sudirjo; Evaf Maulina; Estri Purwani Rahayu
Jurnal Multidisiplin West Science Vol 5 No 05 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i05.3402

Abstract

Penelitian ini mengkaji dampak keterampilan pemasaran digital terhadap kinerja kewirausahaan Usaha Mikro, Kecil, dan Menengah (UMKM) di Surabaya, Indonesia. Di era digital, kemampuan memanfaatkan alat pemasaran digital sangat penting bagi kesuksesan bisnis, namun banyak UMKM yang menghadapi tantangan dalam memanfaatkan sumber daya tersebut secara efektif. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 145 pemilik dan manajer UMKM melalui kuesioner terstruktur yang didasarkan pada skala Likert. Data dianalisis menggunakan SPSS versi 25, dengan hasil menunjukkan korelasi positif yang kuat antara keterampilan pemasaran digital dan kinerja kewirausahaan. Analisis regresi lebih lanjut mengungkapkan bahwa keterampilan pemasaran digital berkontribusi signifikan terhadap kinerja bisnis, menjelaskan 51% varians dalam kinerja kewirausahaan. Temuan ini menyoroti pentingnya keterampilan pemasaran digital dalam mendorong pertumbuhan penjualan, akuisisi pelanggan, dan kesadaran merek. Studi ini menekankan perlunya pemilik dan manajer UMKM berinvestasi dalam pelatihan pemasaran digital untuk meningkatkan keunggulan kompetitif dan kesuksesan bisnis secara keseluruhan.
Handling Of Pt Citilink Indonesia Domestic Irregularity Cargo At Soekarno Hatta Airport Evaf Maulina; Dewi Dyah Widyastuti; Susi Arijanti; Tri Susilowati; Bekti Setiadi
Jurnal Inovatif : Inovasi Teknologi Informasi dan Informatika Vol. 6 No. 2 (2023)
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovatif.v6i2.221

Abstract

As per Carrier-set fees apply to products sent by ship or airline (cargo is not the same as checked baggage). The SMU (air cargo letter) is used for domestic flights, while the AWB (air waybill) or B/L (bill of landing) is used for international flights or cargoes. The shipper, the carrier, and the consignee are the major stakeholders engaged in the shipping of cargo. Cargo that encounters anomalies is sometimes referred to as irregularity cargo during the receiving or shipping process. As long as they don't follow the relevant standard operating procedures, commodities are considered irregular if they cause problems throughout the receiving or shipping process. One of Garuda Indonesia's primary subsidiaries and a low-cost carrier in Indonesia is Citilink. Contrary to its more affordable rivals, Citilink nevertheless places a high priority on customer service and safety, whereas they occasionally compromise on these aspects to provide lower fares.
Customer Experience and Branding Strategies for Enhancing Loyalty and Their Impact on Beauty Product Purchasing Decisions Among Consumers in West Java Evaf Maulina; Zakeus Dadi; Andri Ardhiyansyah
West Science Business and Management Vol. 4 No. 02 (2026): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v4i02.2924

Abstract

The rapid growth of the beauty industry in Indonesia has intensified competition among brands, requiring companies to focus on customer-oriented strategies to enhance consumer loyalty and purchasing behavior. This study aims to examine the effects of customer experience and branding strategies on customer loyalty and their impact on beauty product purchase decisions among consumers in West Java. A quantitative research approach was employed using a survey method. Data were collected from 200 respondents who had purchased beauty products within the last six months through a structured questionnaire measured using a five-point Likert scale. The sampling technique utilized purposive sampling. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that customer experience has a positive and significant effect on customer loyalty, while branding strategies also positively and significantly influence customer loyalty. Furthermore, customer experience, branding strategies, and customer loyalty significantly affect purchase decisions. The mediation analysis reveals that customer loyalty significantly mediates the relationships between customer experience and purchase decisions as well as between branding strategies and purchase decisions. The structural model demonstrates strong explanatory power, with R² values of 0.648 for customer loyalty and 0.732 for purchase decisions. These findings suggest that enhancing customer experience and implementing effective branding strategies can strengthen customer loyalty and encourage consumers to make purchasing decisions. This study contributes to the consumer behavior and marketing literature by providing empirical evidence regarding the interconnected roles of customer experience, branding strategies, customer loyalty, and purchase decisions in the beauty product industry.
Co-Authors Andri Ardhiyansyah Bekti Setiadi Dasa Rahardjo Soesanto Dewi Dyah Widyastuti Emi Yulia Siska Estri Purwani Rahayu Frans Sudirjo Loso Judijanto Saparman Saparman Sarwo Eddy Wibowo Sudarmanto, Eko Susi Arijanti Tri Susilowati Yana Priyana Zakeus Dadi