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Journal : Innovative: Journal Of Social Science Research

Proses Pengambilan Keputusan Strategi Pemasaran di UKM Madani Craft and Sew Menggunakan Model Pengambilan Keputusan Strategik Hasdiana, Hasdiana; Dangkua, Suleman; Suking, Arifin
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11802

Abstract

Proses pengambilan keputusan merupakan proses memilih alternatif terbaik diantara beberapa alternatif pilihan untuk mencapai hasil yang diinginkan. Usaha kecil, khususnya UKM, memainkan peran penting dalam pertumbuhan ekonomi kontemporer global. Proses pengambilan keputusan di UKM berbeda dengan proses pengambilan keputusan dalam organisasi. Proses pengambilan keputusan di UKM berdasarkan keputusan pemilik UKM karena UKM merupakan usaha produktif milik orang perorangan dan /atau badan usaha perorangan yang rnemenuhi kriteria Usaha Mikro. Penelitian ini bertujuan untuk melihat proses pengambilan keputusan di UKM berdasarkan model pengambilan keputusan strategik dan juga untuk mengetahui proses pengambilan keputusan tersebut untuk strategi pemasaran. Metodologi yang digunakan adalah penelitian kualitatif dengan pendekatan studi kasus, dimana membandingkan proses pengambilan keputusan di UKM dengan menggunakan model pengambilan keputusan strategik. Teknik pengumpulan data melalui wawancara mendalam digunakan untuk mendapatkan data dengan mengikuti alur pengambilan keputusan yang dibagi menjadi 4 fase yaitu identifikasi, pengembangan, penyelesaian, dan implementasi evaluasi. Hasil penelitian ini berupa alur pengambilan keputusan di UKM serta model yang digunakan dalam pengambilan keputusan sesuai dengan model pengambilan keputusan strategik.
Peningkatan Hasil Belajar Seni Grafis Melalui Metode Demonstrasi Bagi Siswa Kelas IX SMP Negeri 9 Bolaang Mongondow Utara Adam, Sri Nuryulistiani; Sudana, I Wayan; Dangkua, Suleman
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19043

Abstract

The research aims to improve student learning outcomes in Graphic Arts subjects through demonstration learning methods. The research uses classroom action methods. Data were collected through observation, tests, and literature studies. Data analysis used the percentage of individual and classical learning completion. The results showed that after using the demonstration method, there was an increase in student learning outcomes in graphic arts subjects in the aspects of expression and appreciation. The increase in the expression aspect in cycle I reached 12.5%, from 50% to 62.50% and an increase in the appreciation aspect of 12.5%, from 50% to 62.5%. Although there was a significant increase, it had not yet reached the minimum learning completion set, which was ≥75%. Therefore, cycle II was carried out with several improvements from the shortcomings of cycle I. In cycle II, there was an increase in learning outcomes in the expression aspect of 20.83%, from 62.50% to 83.33%, and in the appreciation aspect of 29.16%, from 62.50% to 91.66%. It is concluded that the application of demonstration learning methods can improve student learning outcomes.