Garuda - Garba Rujukan Digital

Pengaruh Electronic Word of Mouth dan Celebrity Endorser terhadap Online Purchase Intention pada Konsumen Perusahaan X di Jakarta Ayu Ulandari; Ryna Parlyna; Nadya Fadillah Fidhyallah
Jurnal Bisnis, Manajemen, dan Keuangan Vol 2 No 1 (2021): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh antara electronic word of mouth, celebrity endorser terhadap online purchase intention pada kosumen Unilever di Jakarta. Penelitian ini dilakukan sejak bulan Desember 2020 hingga bulan Juni 2021. Penelitian ini menggunakan kuesioner berbentuk online (google form). Populasi dalam penelitian ini adalah masyarakat Jakarta. Teknik pengambilan sampel yaitu menggunakan teknik purposive sampling dimana sampel yang digunakan adalah masyarakat Jakarta yang mengetahui dan sudah pernah membeli produk perawatan tubuh Unilever ( Love Beauty And Planet, Lux, Pond’s, Rexona, Pepsodent, Sunsilk, Tresemme, Vaseline, Citra, Clear, Fair & Lovely, Zwitsal, Pureline Hijab Fresh) serta pengguna E-commerce Shopee. Sampel berjumlah 200 responden dan diolah menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa electronic word of mouth, celebrity endorser mempunyai pengaruh positif dan signifikan terhadap online purchase intention pada konsumen Unilever di Jakarta.

Al-Washliyah Business Management Strategy Analysis of North Sumatra Al-Washliyah Burhanuddin; Ratna Sari Dewitra; Ayu Ulandari
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 2 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Al Jam'iyatul Washliyah is an Islamic community organization that was born on November 30, 1930 in Medan, North Sumatra. This study aims to explore the management strategy of Al Jam'iyatul Washliyah's charitable business. This research is classified as field research. That way the object of research is an object in the field that is able to provide information about research studies. This research shows that, on the one hand, Al-Washliyah's charitable om88 efforts already exist in carrying out their functions in the organization. On the other hand, the Al-Washliyah organization has not been able to fully overcome the problems of managing its business charity. The main finding produced in this study, is that the organization has not been able to enforce regulations according to the demands of AD/ART AW, as a result, Al-Washliyah's charitable efforts have not been able to fully regulate organization, assets and administrative order.

Pelestarian Tari Sayak Di Sanggar Seni Buluh Batuah Sayak Baguno Di Desa Air Batu Ayu Ulandari; Darmawati Darmawati
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 1 (2024): Februari : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i1.46

The aim of this research is to reveal and describe the preservation of Sayak Dance in Buluh Betuah Sayak Baguno Art Studio in Air Batu Village This type of research is qualitative research with descriptive method The instrument of this research is the researcher himself and assisted by supporting instruments such as writing tools, camera and flash drive Data in this research uses primary and secondary data Data collection techniques are carried out through observation, interviews and documentation The steps of analyzing data are data reduction, data presentation and concluding data. The research results show that the preservation efforts carried out by Sanggar Seni Buluh Batuah Sayak Baguno in maintaining Tari Sayak are through protection, development, and utilization The protection of Tari Sayak is carried out through dance training held at Sanggar Seni Buluh Batuah Sayak Baguno in Air Batu Village The development of Tari Sayak carried out by Sanggar Seni Buluh Batuah Sayak Baguno consists of the number of performers or dancers and the development of costumes The number of performers or dancers of Tari Sayak, which initially only consisted of 2 people, has now developed The costume development is now more colorful, previously the skirt only used cloth, now it uses songket and for head coverings, previously using a shawl, now using a kreasi tengkuluk By performing Tari Sayak at certain events, it is already one way to introduce dance to the community.

Al-Washliyah Business Management Strategy Analysis of North Sumatra Al-Washliyah Burhanuddin; Ratna Sari Dewitra; Ayu Ulandari
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 2 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v2i2.8725

Al Jam'iyatul Washliyah is an Islamic community organization that was born on November 30, 1930 in Medan, North Sumatra. This study aims to explore the management strategy of Al Jam'iyatul Washliyah's charitable business. This research is classified as field research. That way the object of research is an object in the field that is able to provide information about research studies. This research shows that, on the one hand, Al-Washliyah's charitable om88 efforts already exist in carrying out their functions in the organization. On the other hand, the Al-Washliyah organization has not been able to fully overcome the problems of managing its business charity. The main finding produced in this study, is that the organization has not been able to enforce regulations according to the demands of AD/ART AW, as a result, Al-Washliyah's charitable efforts have not been able to fully regulate organization, assets and administrative order.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN USAHATANI BUAH NAGA DI KECAMATAN GENTENG KABUPATEN BANYUWANGI Ayu Ulandari; Ni Luh Karmini
E-Jurnal Ekonomi Pembangunan Vol. 13 No. 9 (2024): Vol.13.No.9. SEPTEMBER 2024 [634-685]
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEP.2024.v13.i09.p05

Penelitian ini bertujuan guna menganalisis pengaruh variabel modal, luas lahan, tenaga kerja, serta teknologi baik secara simultan maupun secara parsial terhadap pendapatan usahatani buah naga di Kecamatan Genteng Kabupaten Banyuwangi. Data yang dirujuk yaitu data primer dengan jenis kuantitatif Populasi penelitian ini berjumlah 10% dari total pemilik usahatani buah naga sejumlah 328 orang, sehingga diperoleh sampel berjumlah 32 orang. Obeservasi menjadi metode yang diterapkan dalam pengumpulan data. Analisis dijalankan dengan teknik statistik deksriptif dan analisis regresi linear berganda. Temuan yang didapat mengungkapkan bila modal, tenaga kerja, luas lahan, serta teknologi baik secara simultan maupun secara parsial mempengaruhi pendapatan usahatani buah naga di Kecamatan Genteng Kabupaten Banyuwangi.

Classification Analysis of Educational Access in Villages Based on School Facilities Using the Support Vector Machine Method with RStudio Aurelya Oktaven Radotia Simangunsong; Grecia Trinatal Simbolon; Riris Sihol Marito Sihombing; Sartika Magdalena Sihite; Ayu Ulandari
JISCO : Journal of Information System and Computing Vol 4 No 1 (2026): Journal of Information System and Computing
Publisher : UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/jisco.v4i1.5933

Educational equity remains one of the major challenges in human resource development in Indonesia. Differences in the availability of educational facilities across regions may affect the quality of educational services and widendevelopment disparities. This study aims to classify educational access levels across regencies/cities in Central Kalimantan Province based on educational facility availability using the Support Vector Machine (SVM) algorithm. Aquantitative approach was employed using secondary data obtained from Statistics Indonesia (BPS) in 2025, consisting of the number of elementary schools, junior high schools, senior high schools, vocational schools, and higher education institutions across 13 regencies/cities. The research procedures included data preprocessing, Min-Max normalization, category labeling usingtertile classification, training-testing data splitting, and SVM model development. Model performance was evaluated using a confusion matrix and accuracy measurement. The findings indicate that most regencies/cities fallwithin the moderate educational access category, while only a few belong to the high and low categories. The SVM model successfully identified patterns in the distribution of educational facilities with a very high level of accuracy. These results demonstrate the potential of machine learning approaches as decisionsupport tools for educational development planning. Practically, the findings can assist policymakers in prioritizing educational infrastructure development in underserved regions

Title

Found 6 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 6 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 6 Documents
Search