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All Journal Journal of Management Analytical and Solution Jurnal Bisnis, Manajemen, dan Keuangan Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Journal Of Management Analytical and Solution (JoMAS)
Ayu Ulandari
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Electronic Word of Mouth dan Celebrity Endorser terhadap Online Purchase Intention pada Konsumen Perusahaan X di Jakarta Ayu Ulandari; Ryna Parlyna; Nadya Fadillah Fidhyallah
Jurnal Bisnis, Manajemen, dan Keuangan Vol 2 No 1 (2021): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh antara electronic word of mouth, celebrity endorser terhadap online purchase intention pada kosumen Unilever di Jakarta. Penelitian ini dilakukan sejak bulan Desember 2020 hingga bulan Juni 2021. Penelitian ini menggunakan kuesioner berbentuk online (google form). Populasi dalam penelitian ini adalah masyarakat Jakarta. Teknik pengambilan sampel yaitu menggunakan teknik purposive sampling dimana sampel yang digunakan adalah masyarakat Jakarta yang mengetahui dan sudah pernah membeli produk perawatan tubuh Unilever ( Love Beauty And Planet, Lux, Pond’s, Rexona, Pepsodent, Sunsilk, Tresemme, Vaseline, Citra, Clear, Fair & Lovely, Zwitsal, Pureline Hijab Fresh) serta pengguna E-commerce Shopee. Sampel berjumlah 200 responden dan diolah menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa electronic word of mouth, celebrity endorser mempunyai pengaruh positif dan signifikan terhadap online purchase intention pada konsumen Unilever di Jakarta.
Al-Washliyah Business Management Strategy Analysis of North Sumatra Al-Washliyah Burhanuddin; Ratna Sari Dewitra; Ayu Ulandari
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 2 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.164 KB) | DOI: 10.32734/jomas.v2i2.8725

Abstract

Al Jam'iyatul Washliyah is an Islamic community organization that was born on November 30, 1930 in Medan, North Sumatra. This study aims to explore the management strategy of Al Jam'iyatul Washliyah's charitable business. This research is classified as field research. That way the object of research is an object in the field that is able to provide information about research studies. This research shows that, on the one hand, Al-Washliyah's charitable om88 efforts already exist in carrying out their functions in the organization. On the other hand, the Al-Washliyah organization has not been able to fully overcome the problems of managing its business charity. The main finding produced in this study, is that the organization has not been able to enforce regulations according to the demands of AD/ART AW, as a result, Al-Washliyah's charitable efforts have not been able to fully regulate organization, assets and administrative order.  
Pelestarian Tari Sayak Di Sanggar Seni Buluh Batuah Sayak Baguno Di Desa Air Batu Ayu Ulandari; Darmawati Darmawati
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 1 (2024): Februari : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i1.46

Abstract

The aim of this research is to reveal and describe the preservation of Sayak Dance in Buluh Betuah Sayak Baguno Art Studio in Air Batu Village This type of research is qualitative research with descriptive method The instrument of this research is the researcher himself and assisted by supporting instruments such as writing tools, camera and flash drive Data in this research uses primary and secondary data Data collection techniques are carried out through observation, interviews and documentation The steps of analyzing data are data reduction, data presentation and concluding data. The research results show that the preservation efforts carried out by Sanggar Seni Buluh Batuah Sayak Baguno in maintaining Tari Sayak are through protection, development, and utilization The protection of Tari Sayak is carried out through dance training held at Sanggar Seni Buluh Batuah Sayak Baguno in Air Batu Village The development of Tari Sayak carried out by Sanggar Seni Buluh Batuah Sayak Baguno consists of the number of performers or dancers and the development of costumes The number of performers or dancers of Tari Sayak, which initially only consisted of 2 people, has now developed The costume development is now more colorful, previously the skirt only used cloth, now it uses songket and for head coverings, previously using a shawl, now using a kreasi tengkuluk By performing Tari Sayak at certain events, it is already one way to introduce dance to the community.
Al-Washliyah Business Management Strategy Analysis of North Sumatra Al-Washliyah Burhanuddin; Ratna Sari Dewitra; Ayu Ulandari
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 2 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v2i2.8725

Abstract

Al Jam'iyatul Washliyah is an Islamic community organization that was born on November 30, 1930 in Medan, North Sumatra. This study aims to explore the management strategy of Al Jam'iyatul Washliyah's charitable business. This research is classified as field research. That way the object of research is an object in the field that is able to provide information about research studies. This research shows that, on the one hand, Al-Washliyah's charitable om88 efforts already exist in carrying out their functions in the organization. On the other hand, the Al-Washliyah organization has not been able to fully overcome the problems of managing its business charity. The main finding produced in this study, is that the organization has not been able to enforce regulations according to the demands of AD/ART AW, as a result, Al-Washliyah's charitable efforts have not been able to fully regulate organization, assets and administrative order.  
Co-Authors Burhanuddin Darmawati Darmawati Fidhyallah, Nadya Fadillah Ratna Sari Dewitra Ryna Parlyna