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All Journal ETIKONOMI Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Manajemen Indonesia Jurnal Tabarru': Islamic Banking and Finance Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah JURNAL LENTERA BISNIS Al-Kharaj: Journal of Islamic Economic and Business Revenue: Jurnal Manajemen Bisnis Islam Jurnal Ilmu Perbankan dan Keuangan Syariah Kordinat : Jurnal Komunikasi antar Perguruan Tinggi Agama Islam Al-Mashrof: Islamic Banking and Finance ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Islamic Business and Economic Review (JIBER) Al-Mu'awanah Jurnal Pijar : Studi Manajemen dan Bisnis Indonesian Journal of Islamic Economics and Finance Journal of Economics and Social Sciences Jurnal Manajemen dan Bisnis (JMB) Jurnal Enterpreneur dan Bisnis (JEBI) Jurnal Media Akademik (JMA) Jurnal Intelek Insan Cendikia
Femei Purnamasari, Femei
Universitas Islam Negeri Raden Intan Lampung
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Journal : Indonesian Journal of Islamic Economics and Finance

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Influence Perceived Ease of Use, Perceived Usefulness and Social Influence Against Intention to Use Video on Demand Services at Netflix Sari, Tri Novita; Purnamasari, Femei; Nurmalia, Gustika
Indonesian Journal of Islamic Economics and Finance Vol. 5 No. 1 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v5i1.7090

Abstract

As the number of users of Video on Demand services such as Netflix continues to grow, interest in examining the factors that influence the intention to use these platforms is also increasing. This inquiry aims to explore consumer behavior toward such services from the perspective of Islamic Economics and to analyze the effects of perceived usefulness, perceived ease of use, and social influence on the intention to use Netflix among residents of Sukarame, Bandar Lampung. A quantitative approach was employed, using purposive sampling to select 96 respondents. The data were analyzed using the Structural Equation Modeling Partial Least Square method. The discoveries indicate that all three independent element s perceived usefulness, ease of use, and social influence have a positive and significant impact on the intention to use Netflix. These outcomes can serve as a valuable reference for service providers seeking to improve user experience and for scholars conducting further research on technology adoption within an Islamic framework.
Co-Authors A. Zuliansyah Agus Kurniawan Agus Kurniawan Anindita Maya Prameswari Anugrah, Risen Anugrah, Risen Anzani, Mayang Arif Darmawan Aurel Lia Putri, Desy Daffa, Nabella Dedi Satriawan Diah Mukminatul Hasyim Dinanda Dinda Fali Rifan Dwi Susanti Dwi Susanti Gustika Nurmalia Hasyim, Diah Mukminatul Intan Kurnia MALIK, ANAS Maulana, Bintang Muhammad Iqbal Fasa Muhammad Rio Nur Syamsiyah Nur Syamsiyah Nur'aini, Aninda Nurhayati Okta Sari Prameswari, Anindita Maya Putri, Aprila Sari Ardini Rio, Muhammad Risen Anugrah Ristia Tri Ananda Supriyaningsih, Octa Susanto, Is Syarif, Ahmad Hazaz Syarif, Hazas Tri Novita Sari, Tri Novita Weny Rosilawati Wila Bayu Femmya Angel Yeni Susanti Yulistia Devi Yundari, Karexa Selvia Zuliansyah, A