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All Journal Jurnal Ilmiah Desain & Konstruksi Lintas Ruang: Jurnal Pengetahuan dan Perancangan Desain Interior NALARs Tesa Arsitektur Waca Cipta Ruang: Jurnal Ilmiah Desain Interior Jurnal Sosial dan Teknologi Journal of Social Research Jurnal Sosial dan Sains Serat Rupa: Journal of Design
Susy Budi Astuti, Susy Budi
Jurusan Desain Interior Fakultas Teknik Sipil dan Perencanaan Institut Teknologi Sepuluh Nopember (ITS)
Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Transportation

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Pengaruh Generasi Milenial Terhadap Experience Pengunjung pada Smart Banking Lounge: The Influence of the Millennial Generation on Visitor Experience in Smart Banking Lounge. Radityotomo, Revaya; Astuti, Susy Budi; Wardhana, Mahendra
Waca Cipta Ruang Vol. 10 No. 1 (2024): Waca Cipta Ruang : Jurnal Ilmiah Desain Interior
Publisher : Program Studi Desain Interior Unikom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/wcr.v10i1.11764

Abstract

Millennial generation, as technology-savvy users, possesses unique consumer preferences, openness to innovation, and demands for a comfortable and efficient user experience. Despite the advancements in digital banking technology, an increasing number of customers are reluctant to visit physical banks, resulting in a decline in visitor numbers. Therefore, this research aims to provide an understanding of the dynamics of the relationship between the millennial generation and visitor experiences in Smart Banking Lounges. The research methodology applied is a comparative descriptive method with an Omni-channel approach, where all channels are integrated to deliver the best experience to visitors. Data is obtained through literature studies on banking in Indonesia, digital banking, requirements for digital banking media in physical banks, banking activities, and the millennial generation. In the discussion, the research identifies the influence of the millennial generation on Smart Banking Lounges, including high technology skills, preferences for efficiency and speed, as well as the desire for personalized experiences and social engagement. This research provides valuable insights for the banking industry in designing and enhancing Smart Banking Lounges to be more responsive to the preferences and expectations of the millennial generation, thereby improving competitiveness and overall banking service quality.
Co-Authors Aisyah, Maghfiroh Nur Firman Hawari Hiwari, Firman Ispurwono Soemarno Iswaridewi, Putu Nadya Kusuma, Nabila Pramesti Mahendra Wardhana, Mahendra Mulyadi, Achmad Fachriali Purwanita Setijanti Radityotomo, Revaya Rafelina, Sofie Bella Rahma, Sabrina Atikah Riske, Anita Salmannida, Nisriina Sari, Nayua Tanadda, Onna Anieqo Wahyudie, Prasetyo