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All Journal SASTRANESIA: Jurnal Program Studi Pendidikan Bahasa dan Sastra Indonesia Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) ProBisnis : Jurnal Manajemen Business Management MULTIPLE: Journal of Global and Multidisciplinary Advances in Management & Financial Reporting Jurnal Strategi dan Inovasi Bisnis Intensi: Jurnal Riset Manajemen
Risca Ariska Ramadhan
SEKOLAH TINGGI ILMU EKONOMI YAPIS DOMPU
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Utilitarian Motivation and Promotions on Purchase Decisions: Perceived Value as a Mediating Variable Among TikTok Shop Users in Indonesia Naila Salsabila; M. Ikhwan Mansyuri; Risca Ariska Ramadhan
Advances in Management & Financial Reporting Vol. 4 No. 2 (2026)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v4i2.782

Abstract

Purpose: This study examines the effects of utilitarian motivation and promotions on purchase decisions and tests the mediating role of perceived value among TikTok Shop social commerce users in Indonesia. Research Method: This research used an explanatory quantitative design. Data were collected from 91 STIE Yapis Dompu students who actively use TikTok Shop. The sample size was determined using the rule of 5–10 times the number of observed indicators. The variables analyzed were utilitarian motivation, promotions, perceived value, and purchase decisions. Data were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS v3. Results and Discussion: The findings show that utilitarian motivation and promotions have positive and significant effects on perceived value and purchase decisions. Perceived value also positively and significantly affects purchase decisions. However, perceived value does not significantly mediate the effects of utilitarian motivation and promotions on purchase decisions, although the indirect effects are positive. This indicates that TikTok Shop users tend to respond directly to practical benefits and promotional offers without extensive evaluation of value. Implications: TikTok Shop businesses should emphasize promotional strategies that encourage quick purchases, such as flash sales and live discounts, while improving transaction convenience.
The Effect of Competence and Preparedness on the Performance of Dompu Regency BPBD Staff in Disaster Emergency Response Muhamad Fauzan Fazrin; Mahmud Mahmud; Risca Ariska Ramadhan
Advances in Management & Financial Reporting Vol. 4 No. 3 (2026)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v4i3.986

Abstract

Purpose: This study aims to analyze and empirically demonstrate the extent of the influence of competence and preparedness on the performance of Dompu Regency BPBD employees during disaster emergency response. Research Method: This quantitative study employed saturation sampling across the entire population of 65 BPBD employees in Dompu Regency. Primary data were collected via a structured Likert-scale questionnaire and analyzed using multiple linear regression analysis. Results and Discussion: The test results demonstrate that competence and preparedness, both individually and collectively, have a positive and significant effect on employee performance. Furthermore, the preparedness variable had a stronger impact on performance than the competency variable. Implications: Local governments and relevant agencies are advised to prioritize development programs that not only enhance cognitive abilities but also strengthen employees’ mental resilience through crisis simulation training and stress management. Originality: This study fills a gap in the literature by focusing on aspects of organizational behavior within the BPBD of a small district with the sociogeographic characteristics of Dompu, complementing previous research that has largely focused on physical disaster infrastructure.
Self-Efficacy and Task-Relevant Budgetary Participation on Managerial Performance through Transformational Leadership Style Nurul Auliyah Safitri; Mahmud Mahmud; Risca Ariska Ramadhan
Advances in Management & Financial Reporting Vol. 4 No. 3 (2026)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v4i3.992

Abstract

Purpose: This study aims to examine the effect of self-efficacy and task-relevant budgetary participation on managerial performance while analyzing the mediating role of transformational leadership among MSMEs in Dompu Regency. Research Method: An explanatory quantitative design was employed. Data were collected via questionnaires from 126 managers of halal-certified MSMEs, selected through purposive sampling. Partial Least Squares Structural Equation Modeling (PLS-SEM) was utilized for data analysis. Results and Discussion: The findings reveal that self-efficacy and task-relevant budgetary participation have no direct significant impact on managerial performance. However, transformational leadership successfully and significantly mediates both relationships. This proves that individual psychological potential and participative budgeting processes require a visionary leader to be converted into actual managerial effectiveness. Implications: MSME stakeholders and policymakers should prioritize transformational leadership development programs rather than merely focusing on technical administrative training to optimize resource management and operational efficiency. Originality: This research highlights transformational leadership as an indispensable catalyst that bridges cognitive factors and participative control systems within the resource-constrained ecosystem of developing regional MSMEs.
Pengaruh Penerapan Digital Marketing dan Inovasi Produk terhadap Loyalitas Pelanggan Produk UMKM Kuliner di Kabupaten Dompu Karno Karno; Chairul Adhim; Risca Ariska Ramadhan
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Customer loyalty is an important aspect of the sustainability of culinary MSMEs amid increasingly competitive business conditions. This study aims to analyze the influence of digital marketing and product innovation, both partially and simultaneously, on customer loyalty at Lapak Bu Rini, a geprek chicken culinary MSME located in Dompu Subdistrict, Dompu Regency. This study employed a quantitative approach with an explanatory research design. The research population consisted of customers of Lapak Bu Rini's geprek chicken products in Dompu Subdistrict, Dompu Regency, with a total population of 100 customers. The sample consisted of 50 respondents selected using purposive sampling, with the criteria of having purchased the product at least twice, being aware of promotions through social media or customer testimonials, being at least 17 years old, and being willing to complete the research questionnaire. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The measurement model evaluation indicated that all indicators met the validity and reliability criteria. The hypothesis testing results show that digital marketing has a positive and significant effect on customer loyalty; therefore, H1 is accepted. Product innovation also has a positive and significant effect on customer loyalty; therefore, H2 is accepted. In addition, digital marketing and product innovation jointly support the improvement of customer loyalty; therefore, H3 is accepted. Thus, the implementation of digital marketing through social media supported by product innovation that aligns with consumer needs is an effective strategy for increasing and maintaining customer loyalty at Lapak Bu Rini in Dompu Subdistrict.
Pengaruh Ekuitas Merek terhadap Keputusan Mahasiswa Membeli iPhone Delfi Kurniatun; Ega Saiful Subhan; Risca Ariska Ramadhan
Advances in Management & Financial Reporting Vol. 3 No. 3 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i3.563

Abstract

Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh Ekuitas Merek terhadap Keputusan Pembelian smartphone iPhone di kalangan mahasiswa STIE Yapis Dompu. Fokus utama penelitian ini adalah untuk mengidentifikasi seberapa besar kekuatan persepsi merek dapat memengaruhi keputusan konsumen dalam memilih produk premium. Metode Penelitian: Penelitian ini menggunakan pendekatan kuantitatif dengan desain kausal. Sampel terdiri dari 103 mahasiswa pengguna iPhone yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier sederhana. Sebelum analisis, dilakukan uji validitas, reliabilitas, dan asumsi klasik guna memastikan kualitas data. Hasil dan Pembahasan: Hasil analisis menunjukkan bahwa Ekuitas Merek berpengaruh positif dan signifikan terhadap Keputusan Pembelian iPhone. Nilai signifikansi berada pada 0.001 yang lebih kecil dari 0.05, dengan kontribusi pengaruh sebesar 11,2%. Hal ini menandakan bahwa persepsi konsumen terhadap merek Apple memiliki peran penting dalam pengambilan keputusan pembelian di segmen mahasiswa. Implikasi: Penelitian ini menegaskan pentingnya penguatan strategi ekuitas merek dalam pasar premium. Bagi praktisi, membangun kepercayaan, citra positif, dan loyalitas konsumen menjadi langkah strategis untuk meningkatkan penjualan dan daya saing produk.
Co-Authors Ardiansyah Chairul Adhim Deka Indriani Delfi Kurniatun Ega Saiful Subhan Irwansyah Irwansyah Irwansyah Irwansyah Jubaidah Jubaidah Karno Karno Lili Suryaningsih Lilis Marlina M. Ikhwan Mansyuri Mahmud Mahmud Muhamad Fauzan Fazrin Naila Salsabila Nursulfiati Nurul Auliyah Safitri Nurul Fitratul Ramdani Nurul Hayat Rizky Ananda Rizky Ramadhan Shoalihin Shoalihin Subhan, Ega Saiful Ta’jiah Ta’jiah Yeye Suhaesty