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All Journal Jurnal Teknologi Dan Industri Pangan BISNIS: Jurnal Bisnis dan Manajemen Islam IQTISHADIA Journal of Environment and Sustainability IJTIMAIYA J-Dinamika: Jurnal Pengabdian Kepada Masyarakat JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Indonesian Journal for Social Responsibility Journal of Digital Marketing and Halal Industry Ijtimaiya : Journal of Social Science and Teaching Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Transformatif: Jurnal Pengabdian Masyarakat Journal of Agri-Food Science and Technology (JAFoST) At-Tarbawi: Jurnal Kajian Kependidikan Islam Al-Bidayah : Jurnal Pendidikan Dasar Islam
Nurwulan Purnasari
UIN Raden Mas Said Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : BISNIS: Jurnal Bisnis dan Manajemen Islam

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Menilai Tingkat Religiusitas dan Pengetahuan pada Perilaku Beli Generasi Muda Terhadap Produk Pangan Halal Purnasari, NUrwulan; Hasyim, Fuad; Sabarisman, Iman
BISNIS Vol 6, No 2 (2018): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v6i2.4569

Abstract

Halal food products are a necessity for a Muslim. However, not all food circulating in the market is halal products, so people must be smart in choosing food products. This study aims to determine the relationship between knowledge and the level of religiosity of young people towards the decision to buy halal food products. Based on the sample of young people from various universities in the Yogyakarta and Surakarta areas the results showed that the level of religiosity and knowledge about halal food products had an influence on purchasing decisions for halal products, except that the level of religiosity had a higher influence. This shows that the level of religiosity is an important factor that needs to be considered especially in promoting halal food products.
Menilai Tingkat Religiusitas dan Pengetahuan pada Perilaku Beli Generasi Muda Terhadap Produk Pangan Halal NUrwulan Purnasari; Fuad Hasyim; Iman Sabarisman
BISNIS Vol 6, No 2 (2018): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v6i2.4569

Abstract

Halal food products are a necessity for a Muslim. However, not all food circulating in the market is halal products, so people must be smart in choosing food products. This study aims to determine the relationship between knowledge and the level of religiosity of young people towards the decision to buy halal food products. Based on the sample of young people from various universities in the Yogyakarta and Surakarta areas the results showed that the level of religiosity and knowledge about halal food products had an influence on purchasing decisions for halal products, except that the level of religiosity had a higher influence. This shows that the level of religiosity is an important factor that needs to be considered especially in promoting halal food products.
Co-Authors Angga Prasetyo Annida Unnatiq Ulya Ardhi Ristiawan Ardhi Ristiawan Betty Sri Laksmi Jenie Diamonda, Sadewa Aziz Hasyim, Fuad Ilzamha Hadijah Rusdan Iman Sabarisman Irma Ayu Kartika Kartika, Irma Ayu Kurniadi Kurniadi, Kurniadi Lilis Nuraida Purwono Purwono Purwono Purwono, Purwono rima lutfi Sadewa Aziz Diamonda Septin Puji Astuti Taufik, Moh Titisari Juwitangtyas Ulya, Annida Unnatiq Yundari, Yundari