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All Journal Jurnal Teknologi Dan Industri Pangan Agrointek BISNIS: Jurnal Bisnis dan Manajemen Islam IQTISHADIA Journal of Environment and Sustainability IJTIMAIYA Jambura Journal of Food Technology J-Dinamika: Jurnal Pengabdian Kepada Masyarakat JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Indonesian Journal for Social Responsibility Journal of Digital Marketing and Halal Industry GUYUB: Journal of Community Engagement Transformatif: Jurnal Pengabdian Masyarakat Journal of Agri-Food Science and Technology (JAFoST) At-Tarbawi: Jurnal Kajian Kependidikan Islam Al-Bidayah : jurnal pendidikan dasar Islam
Nurwulan Purnasari
UIN Raden Mas Said Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : IQTISHADIA

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Antecedent Of Halal Food Purchasing Decision: A Theory Of Planned Behavior (TPB) Approach Hasyim, Fuad; Purnasari, Nurwulan
IQTISHADIA Vol 14, No 1 (2021): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v14i1.10002

Abstract

The purpose of this study is to investigate the factors that influence Indonesian customers in purchasing decisions for halal food. The approach taken uses the theory of planned behavior (TPB) because this theory emphasizes the aspects of individual behavior in making purchase decisions. Data obtained from distributing e-questionnaires with random sampling technique. The data is processed using structural equation modeling (SEM). The results show that all TPB constructs have a significant influence on the purchase of halal food by Indonesian customers. This research adds to and expands our knowledge of the halal food purchasing decision, as well as identifying the rationales for halal food purchases. From a managerial standpoint, the findings support investment decisions and relate to Indonesia's growth as a halal hub (supply chain) that addresses and considers the concerns and needs of businesses and Indonesian government agencies..
Antecedent Of Halal Food Purchasing Decision: A Theory Of Planned Behavior (TPB) Approach Fuad Hasyim; Nurwulan Purnasari
IQTISHADIA Vol 14, No 1 (2021): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v14i1.10002

Abstract

The purpose of this study is to investigate the factors that influence Indonesian customers in purchasing decisions for halal food. The approach taken uses the theory of planned behavior (TPB) because this theory emphasizes the aspects of individual behavior in making purchase decisions. Data obtained from distributing e-questionnaires with random sampling technique. The data is processed using structural equation modeling (SEM). The results show that all TPB constructs have a significant influence on the purchase of halal food by Indonesian customers. This research adds to and expands our knowledge of the halal food purchasing decision, as well as identifying the rationales for halal food purchases. From a managerial standpoint, the findings support investment decisions and relate to Indonesia's growth as a halal hub (supply chain) that addresses and considers the concerns and needs of businesses and Indonesian government agencies..
Co-Authors Ahmadi Fathurrohman Dardiri Angga Prasetyo Annida Unnatiq Ulya Ardhi Ristiawan Ardhi Ristiawan Betty Sri Laksmi Jenie Diamonda, Sadewa Aziz Frendy Ahmad Afandi Hasyim, Fuad Ilzamha Hadijah Rusdan Iman Sabarisman Irma Ayu Kartika Joko Roby Prasetiyo Kartika, Irma Ayu Kurniadi Kurniadi, Kurniadi Lilis Nuraida Moh Taufik MOH. TAUFIK Mojiono, Mojiono Purwono Purwono Purwono Purwono, Purwono rima lutfi Sadewa Aziz Diamonda Safari, Dik Dik Sofyan Septin Puji Astuti Taufik, Moh Titisari Juwitangtyas Wahyuningtyas, Wulan Suci Yoni Atma Yundari, Yundari