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All Journal Alhadharah: Jurnal Ilmu Dakwah MUHARRIK: JURNAL DAKWAH DAN SOSIAL Alhadharah: Jurnal Ilmu Dakwah Asketik: Jurnal Agama dan Perubahan Sosial Mediator: Jurnal Komunikasi
Najla Amaly, Najla
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Religion Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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“The Nuruls”: A Sociolinguistic Study of Name Enregisterment in Indonesian Online Discourse Fakhira, Rifda; Amaly, Najla
Alhadharah: Jurnal Ilmu Dakwah Vol. 23 No. 2 (2024)
Publisher : UIN Antasari Banjarmasin

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Abstract

The emerging trend of using first name as a register to address a specific kind of social and linguistic behaviour has been getting more common. This phenomenon is related to a linguistics process that is known as enregisterment (Agha, 2003). The current study examines the enregisterment process of the name "Nurul" into a characterological figure and how it intersects with the language and social ideologies among the Indonesian youth on the social media platform X. The study employed a qualitative content analysis, with the data taken from posts that contain the word "Nurul" from the platform X. Furthermore, the data was analysed with critical discourse analysis (CDA) and feminist critical discourse analysis (FCDA). The result of the study finds that “Nurul” is said to be a religious girl but has a hypocritical nature to the name which does not reflect the Islamic values. "Nurul" functions as a critique of sexism and patriarchal conventions. However, it also underlined the possibility of gender stereotypes and marginalising women.
Local Wisdom-Based Da'wah Rhetoric: Analysis of Guru’s Communication Styles in South Kalimantan Rahmah, Mariyatul Norhidayati; Nuwairah, Nahed; Amaly, Najla; Rani, Samsul
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 8 No. 1 (2025): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v8i1.7762

Abstract

Although previous studies have examined rhetorical strategies in da’wah (Islamic preaching), limited attention has been given to how these strategies adapt to specific local cultures. This study addresses that gap by exploring how Islamic preachers (Guru) in South Kalimantan incorporate Banjar cultural values into their rhetorical practices to enhance message relevance and audience engagement. The study aims to identify the dominant rhetorical styles used, explain how they draw from local wisdom, and assess their communicative impact. A qualitative-descriptive method within the ethnography of communication framework was employed. Data were collected through direct observation, in-depth interviews with preachers and congregants, and sermon documentation. Thematic coding and interpretive analysis were used to link rhetorical patterns with Banjar cultural elements. Findings reveal three dominant rhetorical styles: (1) persuasive-narrative, utilizing local folklore such as Hikayat Datu Kalampayan; (2) religious humor, incorporating Banjar comedic expressions to build rapport; and (3) symbolic-cultural references, invoking values like baimbai (cooperation) and adat basambangan (etiquette in interaction). These strategies reduce social distance, strengthen emotional connection, and improve audience receptivity. The study contributes theoretically by highlighting the cultural embedding of rhetorical forms in localized da’wah. Practically, it offers a model for preachers to contextualize messages effectively. It also suggests integrating cultural adaptation training into preacher development programs.
Co-Authors Ahmad Syadzali Armiah Armiah Fakhira, Rifda Hafidzi, Anwar Hartati, Rahmi Indraswati, Dyah Mariyatul Norhidayati Rahmah, Mariyatul Norhidayati Nahed Nuwairah Nur Falikhah, Nur Samsul Rani, Samsul Zainal Fikri, Zainal