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All Journal British: Jurnal Bahasa dan Sastra Inggris Jurnal Abdidas Kulturistik : Jurnal Bahasa dan Budaya Literacy : International Scientific Journals of Social, Education, Humanities Educare: Journal Educational and Multimedia
Radha Andhra Swari
Universitas Warmadewa
Arts Humanities Education Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Strategi Pemanfaatan Bahasa Iklan untuk Memperkuat Citra Angklung River Camp dalam Pemasaran Online Made Sani Damayanthi Muliawan; Radha Andhra Swari
Jurnal Abdidas Vol. 4 No. 5 (2023): October Pages 363 - 456
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v4i5.826

Abstract

Salah satu fenomena menarik adalah penyebaran luas bisnis melalui pemasaran online, yang dikenal sebagai pemasaran digital. Pertumbuhan pemasaran online ini dipicu oleh perkembangan media sosial yang tidak hanya menghubungkan individu satu sama lain, tetapi juga telah menjadi platform formal untuk memasarkan produk atau jasa dengan potensi yang besar. Para pengusaha hanya perlu mengunggah foto dan video yang menarik, disertai dengan kalimat iklan yang persuasif pada setiap unggahan, agar calon konsumen tertarik untuk membeli produk atau jasa yang ditawarkan. Salah satu contohnya adalah Angklung River Camp, sebuah bisnis jasa berkemah di Desa Wisata Akah, Kabupaten Klungkung. Namun, dalam pengamatan yang dilakukan, pengelola Angklung River Camp belum memiliki kemampuan untuk menyusun kata-kata atau kalimat iklan yang persuasif dalam konten yang diunggah di media sosial. Oleh karena itu, tim pengusul berpendapat bahwa penting untuk menjalankan program kemitraan masyarakat dengan fokus pada pemanfaatan bahasa iklan untuk mendukung pemasaran online di Angklung River Camp. Dalam program ini, pelatihan dan pendampingan akan diberikan kepada pengelola untuk membantu mereka mengembangkan kemampuan dalam menciptakan Bahasa iklan yang efektif. Hasil dari kegiatan ini menunjukkan peningkatan kemampuan pengelola akun Instagram Angklung River Camp dalam memasarkan jasa berkemah melalui media sosial Instagram. Dengan pendekatan ini, diharapkan bisnis mereka dapat lebih berhasil dalam menarik minat calon konsumen dan meningkatkan penjualan melalui pemasaran online.
Media Portrayal of Female Singers Reflected from Radio Interviews Radha Andhra Swari; Made Sani Damayanthi Muliawan
Educare: Journal Educational and Multimedia Vol. 2 No. 02 (2024): Educare: Journal Educational and Multimedia, October 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Media has the power to influence the way people perceive things, as of why, there is the term “media portrayal”. Prior works have attempted to investigate on media portrayal, particularly how women are depicted in the media. Hence, this study examined the media portrayal of female singers in Elvis Duran and The Morning Show. Descriptive qualitative method was applied in this study. The data was gathered from Elvis Duran and The Morning Show’s official YouTube channel, and three interviews with different female singers were chosen. The analysis was conducted using a critical discourse analysis approach, namely Three Dimensional Approach. In addition to that, this study focuses on the lexical choices used by the radio hosts when interviewing the female singers. The findings were further analyzed by referring to gender-related theories. Based on the results, it is evident that there are certain words that are oftentimes associated with female singers, some of which are “feeling”, “relationships”, and “breakup song”. These portrayals of female singers support genderlect theories that women tend to use language to express their feelings and build intimate relationships with others.
Kembali Becik’s Traveling Tips on Instagram through Ecolinguistic Lens Radha Andhra Swari; Made Sani Damayanthi Muliawan; I Made Astu Mahayana
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 2 No. 3 (2023): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v2i3.980

Abstract

Studies on ecolinguistics mostly delve into how the media portrays environmental issues in tourism sector, but few to none have examined the way social media promotes sustainable traveling. This study aims to examine Kembali Becik’s traveling tips on Instagram. Designed with descriptive qualitative method, the data were obtained from Kembali Becik’s Instagram account (instagram.com/kembali.becik) in the form of captions and images. Furthermore, data were taken from the posts in six-month period (September 2022-March 2023). Data were analyzed using ecolinguistic theory of salience and visual image analysis. The results showcase certain language patterns in Kembali Becik’s traveling tips, which include constant use of eco-lexicons such as adjectives and nouns. Moreover, the images also strengthen the positive message regarding sustainable practices that can be done while traveling in Bali. Further research needs to be conducted in order to evaluate the portrayal of sustainable traveling in various media.
GENDER REPRESENTATION AND ECOLOGICAL VALUES IN THE HASHTAG #IBUKUDIETPLASTIK: A CRITICAL ECOLINGUISTIC ANALYSIS Made Sani Damayanthi Muliawan; Radha Andhra Swari
Kulturistik: Jurnal Ilmu Bahasa dan Budaya Vol. 9 No. 2 (2025): July 2025
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.9.2.12820

Abstract

This study explores the intersection of gender representation and ecological values through a critical ecolinguistic analysis of the hashtag #ibukudietplastik featured on the Instagram account @griyaluhu. Grounded in Stibbe’s (2015) “stories we live by” framework, the research uses a descriptive qualitative method and employs critical discourse analysis to examine how language constructs ecological narratives and gendered roles in digital media. Primary data consists of captions and photographs from Instagram posts using the hashtag. The findings indicate that women particularly mothers are framed as key moral agents in environmental action, with their domestic behaviors valorized through positive evaluation. While these narratives promote ecological awareness and foster collective engagement, they may also reinforce traditional gender expectations by positioning sustainability as primarily a woman’s responsibility within the household. The study contributes to understanding how digital storytelling in environmental campaigns both empowers women and perpetuates patriarchal norms. This research offers insights into the dual function of Ecolinguistic narratives in shaping societal views on gender and sustainability.
An Analysis of Adjacency Pairs of Conversation in Puss in Boots: The Last Wish Ni Kadek Suarti; Made Susini; Radha Andhra Swari
British (Jurnal Bahasa dan Sastra Inggris) Vol 15, No 1 (2026): June
Publisher : Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/british.15.1.%p.2026

Abstract

Everyday communication requires conversation as it is the main way to build relationships with others and express meaning in a variety of communicative circumstances. In a conversation, adjacency pairs play a crucial role in organizing speech, guiding responses, and ensuring a smooth flow of communication. Misunderstandings and disruptions in adjacency pairs, such as unexpected responses or preference violations, often occur, affecting the coherence and effectiveness of interactions. This study examines adjacency pairs in the animated film Puss in Boots: The Last Wish. It focuses on the types of adjacency pairs found in the film by employing the theory of Conversation Analysis (CA) by Schegloff (2007). The data are in the forms of dialogues and they were collected from transcribed dialogues found in the film. The results of the analysis reveal that six types of adjacency pairs are found: greeting-greeting, offer-acceptance/rejection, request-compliance/refusal, invitation-acceptance/declination, question-answer, and assessment-agreement/disagreement. The findings indicate that these adjacency pairs contribute to both character development and narrative progression, reflecting natural speech patterns. This study provides insights into how adjacency pairs function within fictional discourse and enhances the understanding of conversational structures in animated films.
Co-Authors Detrichyeni Winaya, Made I Made Astu Mahayana I Wayan Muliawan Ni Kadek Suarti Susini, Made