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Rimayang Anggun L. P. Ramli

Prodi Manajemen, Universitas Riau Kepulauan, Batam

Author-ID : 6375661

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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THE INFLUENCE OF CUSTOMER SERVICE, CUSTOMER EXPERIENCE AND BRAND TRUST ON MSI CONSUMER SATISFACTION (Case Study On Silver Ion MSI Customers In Tiban Housing Stocking Batam City) Rimayang Anggun Ramli; Trisna Kurnia
EQUILIBIRIA Vol 6, No 2 (2019): Desember 2019
Publisher : Universitas Riau Kepulauan

This research aims to examine and analyze the influence of customer service, customer experienceand brand trustto customer satisfaction of MSI Silver Ion in Tiban Housingstocking Batam City. Data collected through questionnaires and conducted using SPSS version 20. The sampling technique used is the census methods and techniques testing techniques data used in this study include factor analysis, validity test, reliability test with AlphaCronbach. Classical assumption test and multiple linear regression analysis, to test and prove the hypothesis of the study Hypothesis testing using t test showed that the variables of customer service does notsignificantlyinfluence the customer satisfaction, the customer experience does not significantlyinfluence customer satisfaction, brand trust significantly influence to customer satisfaction. Then through the F test can be found that the three independent variables simultaneously have a significant effect on customer satisfaction. Adjusted R² number of 0.462 show that 46.2% of consumer satisfaction variables can be explained by the three independent variables in the regression equation, while the remaining 50.6% is explained by other variables outside the variables used in the study.

PENGARUH BRAND AMBASSADOR IDOL K-POP, BRAND IMAGE, PROMOTION DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOKOPEDIA DI KOTA BATAM Edwin Agung Wibowo; Rimayang Anggun Laras Prastianty Ramli; Siti Rahmah
EQUILIBIRIA Vol 9, No 2 (2022): Desember 2022
Publisher : Universitas Riau Kepulauan

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador idol k-pop, brand image, promotion, dan service quality terhadap keputusan pembelian konsumen Tokopedia di Kota Batam. Jenis penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah pengguna layanan aplikasi Tokopedia di Kota Batam. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 270 responden. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan realibilitasnya. Teknik analisis data yang digunakan dalam penelitan ini adalah uji asumsi klasik, regresi linear berganda dan uji hipotesis dengan menggunakan aplikasi IBM SPSS 28. Berdasarkan hasil penelitian menunjukan bahwa brand ambassador idol k-pop tidak berpengaruh positif dan tidak signifikan terhadap keputusan pembelian. Brand image berpengaruh positif dan signifikan terhadap keputusan pembelian, promotion berpengaruh positif dan signifikan terhadap keputusan pembelian, service quality berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan keempat variabel berpengaruh positif dan signifikan terhadap keputusan pembelian.Kata Kunci: Brand Ambassador Idol K-pop, Brand Image, Promotion, Service Quality, Keputusan Pembelian.

Co-Authors Abdul Manan Nasution Ajeng Handayani Catur Fatchu Ukhriyawati Denny Ammari Ramadhan Didi Rustandi Dini Anggraini Edwin Agung Wibowo Edwin Agung Wibowo Ervin Nora Susanti Indah Nur Agustiani Santa Deswita Sastra Tamami Siti Rahmah Tanjung, Rona Tibrani Tibrani Trisna Kurnia Yanto Batara Silalahi, Rudi

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