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All Journal Jurnal Ilmiah Edunomika (JIE) Proceeding National Conference Business, Management, and Accounting (NCBMA)
Adventa Intan Pramesthi
Universitas Pelita Harapan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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STRATEGI BISNIS HYPERMART DI INDONESIA DALAM MASA PERUBAHAN PERILAKU KONSUMEN KE ONLINE Ardi Ardi; Jacob Tan; Siska Juliana; Adventa Intan Pramesthi; Reni Saragih; Monica Widodo
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Pergeseran kebiasaan dan pola belanja pelanggan menjadi secara online menjadi fenomena penting yang berpengaruh bagi keberlangsungan industri supermarket. Pandemi COVID-19 yang membatasi aktivitas masyarakat dan mendorong aktivitas dilakukan secara online, termasuk berbelanja telah mendorong munculnya platform online yang menyediakan kemudahan belanja kebutuhan sehari-hari. Fenomena pergeseran kebiasaan dan perilaku tersebut berdampak pada penurunan berbelanja fisik pada Hypermart tahun 2021 dan 2022 yang terlihat di laporan tahunan. Analisis PESTEL, Porter’s Five Forces, dan SWOT, menjelaskan secara deskripsi bagaimana Hypermart di Indonesia dapat bangkit dengan didukung oleh faktor-faktor eksternal, dan meningkatkan aspek-aspek internal untuk dapat bertahan, meningkatkan kapabilitas, dan meningkatkan daya saing.
THE EFFECT OF GREEN BRAND IMAGE, GREEN BRAND ATTITUDE, AND GREEN BRAND TRUST ON GREEN REPURCHASE INTENTION (CASE STUDY: THE BODY SHOP, INDONESIA) Adventa Intan Pramesthi; Innocentius Bernarto
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11581

Abstract

The purpose of this study is to analyse the positive influence of green brand image, green brand attitude, and green brand trust on green repurchase intention. The survey method was implemented in this study. Questionnaires were used to collect data. The sampling technique in this study was purposive sampling. The sample size was 214 samples. Partial Least Square-Structural Equation Modeling (PLS-SEM) statistical tool was applied for data analysis. The results showed that green brand image has a positive effect on green repurchase intention. Then, green brand attitude has a positive effect on green repurchase intention. Finally green brand trust has a positive effect on green repurchase intention.
Co-Authors Ardi Ardi Innocentius Bernarto, Innocentius Jacob Tan Monica Widodo Reni Saragih Siska Juliana