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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Journal Economy And Currency Study (JECS) JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi AKSIOMA : Jurnal Sains Ekonomi dan Edukasi IJTIMA': Jurnal Pengabdian Masyarakat Global Leadership Organizational Research in Management
Marhamah Marhamah
Universitas Nahdlatul Ulama Kalimantan Barat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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SOSIALISASI KEWIRAUSAHAAN DAN PENTINGNYA ASPEK LEGALITAS PADA UMKM DI LINGKUNGAN KOTA PONTIANAK DAN KUBU RAYA Marhamah; Yuni Firayanti; Edy Suchmawan Saputra; Fajar Cahyanto; Tubagus Mahardhika
JURNAL PENGABDIAN MASYARAKAT: IJTIMA' Vol. 1 No. 2 (2024): Oktober 2024
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijtima.2024.19137

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman pelaku UMKM di Pontianak dan Kubu Raya tentang pentingnya legalitas usaha dalam menjalankan bisnis mereka. Metode yang digunakan dalam program ini meliputi sosialisasi dan pelatihan kewirausahaan serta legalitas usaha. Hasil dari kegiatan ini menunjukkan peningkatan yang signifikan dalam kesadaran dan pemahaman peserta UMKM mengenai pentingnya praktik usaha yang legal, yang terlihat dari keterlibatan mereka yang antusias selama diskusi berlangsung. Kegiatan ini memberikan dampak positif dalam memfasilitasi proses legalisasi usaha bagi para pemilik UMKM. Hasil ini menunjukkan bahwa dukungan berkelanjutan dan inisiatif serupa dapat semakin memperkuat keberlanjutan dan pertumbuhan UMKM lokal. Kata kunci: Kewirausahaan; Legalitas usaha; UMKM
Pengaruh Digital Marketing, Brand Awareness, dan Brand Image terhadap Minat Beli Ayam Asap Madu Pontianak Imam Syafri; Yuni Firayanti; Marhamah Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 7 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i7.2693

Abstract

This study aims to identify and analyze the influence of digital marketing, brand awareness, and brand image on the purchase intention of consumers of Ayam Asap Madu Pontianak. The research method used is a quantitative method with an associative approach. The population of this study consists of all consumers of Ayam Asap Madu Pontianak, with a total sample of 110 respondents. Data were collected through the distribution of questionnaires using a Likert scale of 1–5. The data analysis technique used is multiple linear regression analysis with the assistance of SPSS version 26, supplemented by classical assumption tests (normality, multicollinearity, and heteroscedasticity) and hypothesis testing through partial (t) and simultaneous (F) tests. The results of the study indicate that: (1) digital marketing has no significant influence on purchase intention with a tcount value of 1.622 < ttable 1.982 and a significance value of 0.108 > 0.05; (2) brand awareness has a positive and significant influence on purchase intention with a tcount value of 3.634 > ttable 1.982 and a significance value of 0.000 < 0.05; (3) brand image does not have a significant influence on purchase intention with a tcount value of 0.482 < ttable 1.982 and a significance value of 0.630 > 0.05; (4) simultaneously, digital marketing, brand awareness, and brand image have a significant influence on purchase intention with an Fcount of 5.992 > Ftable 3.08 and a significance value of 0.001 < 0.05. The regression equation obtained is Y = 11.104 + 0.214X1 + 0.539X2 + 0.082X3. The conclusion of this study is that, partially, only brand awareness has a significant influence on purchase intention, while digital marketing and brand image do not have a significant influence; however, simultaneously the three variables have a significant influence on the purchase intention of consumers of Ayam Asap Madu Pontianak.
Peran Kepemimpinan dalam Meningkatkan Kinerja Karyawan: (Studi Kasus pada Koperasi Baitul Maal Wat Tamwil Usaha Gabungan Terpadu Nusantara Kabupaten Ketapang) Muhammad Ramadani; Yuni Firayanti; Marhamah Marhamah
Journal Economy and Currency Study (JECS) Vol. 7 No. 2 (2025)
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jecs.v7i2.2829

Abstract

Penelitian ini bertujuan untuk mengkaji peran kepemimpinan Kepala Cabang dalam meningkatkan kinerja karyawan pada Koperasi Syariah BMT UGT Nusantara di Kabupaten Ketapang. Dengan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara, observasi, dan dokumentasi terhadap struktur organisasi dan praktik operasional cabang. Hasil penelitian menunjukkan bahwa kepemimpinan yang efektif meliputi perencanaan, pengarahan, komunikasi, pengambilan keputusan, motivasi, pengembangan bawahan, serta integritas dan etika berkontribusi signifikan terhadap peningkatan produktivitas dan loyalitas karyawan. Temuan ini memperkuat teori kepemimpinan transformasional dan partisipatif dalam konteks koperasi syariah, serta memberikan rekomendasi praktis bagi pengelolaan sumber daya manusia di lembaga keuangan mikro berbasis nilai-nilai Islam.
ANALISIS KOMPARATIF STRATEGI PENGEMBANGAN KINERJA KARYAWAN UNTUK MENINGKATKAN KUALITAS PELAYANAN (STUDI KASUS: NASI GORENG ABU DI TANJUNG RAYA II DAN IMAM BONJOL) Rizki; Yuni Firayanti; Marhamah
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 3, September 2026 Now Available
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.18954

Abstract

This study aims to analyze the employee performance development strategy and to identify the supporting and inhibiting factors faced by the owners of the Nasi Goreng Abu business in developing the performance of employees at the Tanjung Raya II and Imam Bonjol branches to improve service quality. A qualitative approach with a case study method was used. Data was collected through in-depth interviews with the business owner, ten employees, and two customers, complemented by observation and documentation, and were analyzed through data collection, data reduction, data display, and conclusion drawing, with credibility established through source and technique triangulation. The results show that both branches apply comparable development strategies, namely structured task division, routine briefings, WhatsApp-based communication, a live-in policy, and weekend incentives, and both can deliver good service across the five SERVQUAL dimensions. The main difference between the branches lies in the number of employees and the scope of role specialization. Supporting factors include participative leadership, routine informal training, digital communication, the live-in policy, motivational incentives, and a family-based teamwork culture, while inhibiting factors include high employee turnover, the absence of official uniforms, and limited formal training. The findings suggest that small-scale culinary businesses can strengthen service quality through informal, relationship-based human resource practices, although written standard operating procedures and structured training remain necessary for sustainable improvement.
STRATEGI PENGEMBANGAN SUMBER DAYA MANUSIA PADA BADAN PENGAWAS PEMILIHAN UMUM KABUPATEN KUBU RAYA Hotip; Yuni Firayanti; Marhamah
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 3, September 2026 Now Available
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.18956

Abstract

This study aims to analyze the human resource development strategy implemented by the Election Supervisory Agency (Bawaslu) of Kubu Raya Regency, its implementation in the field, and the supporting and inhibiting factors affecting its execution. A qualitative method with a descriptive approach was employed. Data was collected through in-depth interviews with six key informants selected through purposive sampling, observation, and documentation study, and were analyzed using the Miles and Huberman model comprising data reduction, data display, and conclusion drawing and verification, with data validity examined through source, technique, and time triangulation. The results show that the human resource development strategy at Bawaslu Kubu Raya rests on three main pillars, namely education, training, and intellectual quality. Strategy implementation is carried out through opportunities for further formal education, structured and tiered training whose intensity increases during election stages, and the development of digital literacy and analytical capacity that is distributed functionally across divisions. These efforts have contributed to improving employees' competence, professionalism, and readiness in carrying out election supervisory duties, although a relevance gap remains between several employees' formal educational background and their technical assignments. The success of strategy implementation is supported by leadership commitment, clear regulations, the use of information technology, a conducive work environment, and periodic performance evaluation, while budget constraints arising from efficiency policies, a limited number of personnel relative to the workload, and the short tenure of ad hoc supervisors remain the main obstacles. These findings indicate that human resource development at Bawaslu Kubu Raya needs to be continuously strengthened through competency mapping as well as independent and online learning to sustain the professionalism of election supervisors.
Pengaruh Kepemimpinan, Kerja Sama Tim, dan Beban Kerja terhadap Kinerja Pegawai pada Badan Pendapatan Daerah (BAPENDA) Kabupaten Kubu Raya Dea Dea; Marhamah Marhamah; Edy Suchmawan Saputra
Global Leadership Organizational Research in Management Vol. 4 No. 3 (2026): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v4i2.4011

Abstract

The purpose of this research is to analyze the performance of employees at the Regional Revenue Agency (Bapenda) of Kubu Raya Regency in relation to leadership, teamwork, and workload, in both partial and simultaneous forms. This study takes a quantitative approach by surveying its participants. Fifty workers were chosen at random using a purposive selection method. All of them filled out a Likert-scale questionnaire, and their responses were analyzed using multiple linear regression in SPSS version 25. The findings demonstrate that both the workload and cooperation variables significantly impact employee performance, with 0.741 and 0.634 regression coefficients, respectively, at a 0.000 level of significance. Leadership, meantime, has a somewhat minor impact on productivity in the workplace. A regression equation Y = 11.606 − 0.195X1 + 0.634X2 + 0.741X3 was used, and the R Squared value that was achieved was 0.573. According to these findings, leadership is not the most important element in enhancing employee performance; rather, strong cooperation and proportionate task management are more important. Therefore, in order to boost employee performance in the long run, it is advised that we prioritize improving cooperation and managing workload proportionately.
Peran Upah dan Budaya Organisasi dalam Meningkatkan Kinerja Guru Madrasah Aliyah Hidayatul Mubtadiin di Kampung Baru Alfa Alfa; Yuni Firayanti; Marhamah Marhamah
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 9 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i9.2983

Abstract

This study aims to examine the role of wages and organizational culture in improving teachers’ performance at Madrasah Aliyah Hidayatul Mubtadiin Kampung Baru. The research employed a descriptive qualitative approach with data collected through interviews, observation, and documentation involving five informants consisting of administrators and teachers. Data analysis was carried out through the stages of data reduction, data presentation, and drawing conclusions using the Miles and Huberman interactive model, with data validity tested through source triangulation. The findings reveal that the wage system implemented by the madrasah is adjusted to the institution’s economic capacity, work agreements, teaching hours, and position levels. Salaries are paid monthly and supplemented with incentives such as transportation allowances, year-end bonuses, and other rewards. These provisions have proven to significantly motivate teachers to enhance their performance. In addition, the organizational culture manifested through regular teacher meetings, mutual assistance, transparency, and quarterly study sessions fosters effective communication, teamwork, and a strong sense of solidarity. The study concludes that a well-structured wage system combined with a positive organizational culture plays a vital role in creating a supportive work environment, ultimately leading to improved teacher performance.
Pengaruh Pelatihan, Pengembangan Karier, dan Motivasi Kerja Terhadap Kinerja Perawat Rumah Sakit Yarsi di Kota Pontianak Yulida; Marhamah; Edy Suchmawan Saputra
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 2 (2026): October
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i2.790

Abstract

Tuntutan masyarakat saat ini semakin tinggi terhadap mutu pelayanan kesehatan, keberadaan Sumber Daya Manusia (SDM) khususnya tenaga keperawatan memegang peranan krusial sebagai garda terdepan rumah sakit. Kinerja perawat yang optimal sangat menentukan citra dan kualitas layanan suatu rumah sakit.. Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan, pengembangan karier, dan motivasi kerja terhadap kinerja perawat di Rumah Sakit Yarsi Kota Pontianak. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan total sampel sebanyak 103 orang perawat. Data primer dikumpulkan melalui penyebaran kuesioner, dan analisis regresi linear berganda menggunakan software SPSS 27. Hasil analisis ini menunjukkan variabel pelatihan berpengaruh positif dan signifikan terhadap kinerja perawat. Variabel motivasi kerja juga terbukti memiliki pengaruh positif dan signifikan terhadap kinerja perawat. Namun, variabel pengembangan karier ditemukan tidak memiliki pengaruh yang signifikan secara statistik terhadap kinerja perawat. Sementara itu, hasil uji F menunjukkan adanya pengaruh yang signifikan secara statistic terhadap kinerja perawat ketika ketiga variabel independent digabungkan. Manajemen rumah sakit disarankan mengevaluasi sistem jenjang karier klinis agar lebih transparan bagi seluruh perawat.
Co-Authors Ahmadi Alfa Alfa Dea Dea Edy Suchmawan Saputra Edy Suchmawan Saputra Fajar Cahyanto Hotip Imam Syafri Laila Umami Muhammad Ramadani Rizki Tubagus Mahardhika Yulida Yuni Firayanti