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All Journal Jurnal Ilmu Komunikasi Lontar : Jurnal Ilmu Komunikasi Coverage: Journal of Strategic Communication Jurnal Penelitian INSANI Publish : Basic and Applied Research Publication on Communications Jurnal Informasi Pengabdian Masyarakat
Gati Dwi Yuliana Gati Dwi Yuliana
Fakultas Ilmu Komunikasi Universitas Pancasila
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : coverage journal of strategic communication

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Analisis Komunikasi Pemasaran Pada Hotel Salak The Heritage Bogor Vega Putri Utami; Gati Dwi Yuliana
CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

This research is related to marketing communication services. The service product that is the case study of this study is Hotel Salak The Heritage. This study uses the concept of marketing communication and its mix as a blade analysis. The paradigm of this research is postpositivist with qualitative approach. Informants who are the subject of research is representative of Hotel Salak, especially in the field of marketing communications. The research results show Hotel Salak The Heritage tries to combine elements of marketing communication mix by optimizing the potential of ICT (Information and Communication Technology). Elements of marketing communication mix one of them is advertising. The ads are done in various media such as Kompas newspaper, Radio Lesmana FM Bogor, billboards, banners, brochures, websites, social media which includes facebook @, twitter, and instagram. The advertising marketing communication mix is ​​also conducted in conjunction with public relations and sales promotion.
Electronic Word of Mouth Melalui Youtube: Studi Terhadap Beauty Vlogger Kosmetik Wardah Sonnya Sari; Gati Dwi Yuliana
CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

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Abstract

This study examines marketing communication by electronic of mouth through a beauty vlogger that is done to communicate the product. The product of this case study is Wardah. This research uses the concept of electronic words of mouth as its analysis blade. This research uses interpretative paradigm with qualitative approach. Informants as research subjects are representative Wardah, beauty vlogger, and audiences. The results show that electronic word of mouth is one form of marketing communication that utilizes the digital media platform as a means of communication. Social media used by beauty vlogger is considered more effective in communicating a product. Wardah uses beauty vlogger as a medium that communicates its marketing through electronic word of mouth in order to reach a broader target with a relatively short time. The effectiveness of an electronic word of mouth dissemination done by beauty vlogger can not be separated from the content of communications submitted in the uploaded video.
Co-Authors Aiskha Atthaya Adha Basar Ananta Farrel Silitonga Estaswara, Helpris Evana Widyasiwi Islaq Hastita Hamzah Linda Shafura Najmussahar Pratiwi, Aprilianti Ranti Ramandita Retor A. W. Kaligis Risma Amalia Ulfa Dewi Rusman Hadi Syahputra Sofhie Nissaul Zahra Sonnya Sari Sudarto Titania Fattiha Ahsan Vega Putri Utami Velya Fasya Fitriandini Yusril Virgiansyah