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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Conference on Innovation and Application of Science and Technology (CIASTECH) Empowerment Society Indonesian Journal of Business Analytics (IJBA) Jurnal Sistem Informasi dan Manajemen Business Management Research
Pudjo Sugito, Pudjo
Fakultas Ekonomi dan Bisnis, Universitas Merdeka Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Business Management Research

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Purchasing Intension: Effect of Shopee Paylater and Shopee Loans Features Sugito, Pudjo; Yulehinin, Firsty; Kamaluddin, Kamaluddin; Nirwana, Nirwana
Business Management Research Vol 2, No 2 (2023): July 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i2.10414

Abstract

The aim of this study was to investigate how shoppe paylater and shoppe loan features affected purchasing intent. To determine which of the two independent research factors had the greatest influence on purchasing interest. This study's population consists of Merdeka University Malang students. To acquire primary data, a simple random sample procedure was applied. There were 80 students who responded. The primary data was also analyzed using the structural equation model-SmartPLS. According to these findings, the Shopee Paylater and Shopee Loans features have a significant impact on purchase intention both partially and simultaneously. Interestingly, shopee loans have a dominant effect on purchasing decisions. However, the research findings still require external validity by conducting other studies with different populations to generalize the findings more broadly. 
Interrelasi Kualitas Website dengan Keputusan Pembelian dan Fungsi Pemediasi Brand Ambassador Arliansyah, Rafli; Sugito, Pudjo
Business Management Research Vol 1, No 1 (2022): January 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v1i1.6898

Abstract

The dynamics of the development of e-commerce in Indonesia is supported by the rapid development of information technology in the form of the internet. The existence of e-commerce makes it easier for shopping activities that are not limited by place and time. e-commerce requires a place called a website which then the website can be measured using Webqual 4.0. Not only relying on web quality alone, the role of brand ambassadors is also needed in attracting consumers and influencing their purchasing decisions. This study aims to analyze the direct influence of website quality on purchasing decisions, the role of brand ambassadors on website quality on purchasing decisions, and the direct influence of brand ambassadors on purchasing decisions on Shopee customers in Malang City. This type of research is a quantitative research, with an unknown population of Malang City, while the sample in this study was 100 respondents. The sampling technique in this study used accidental random sampling. Data collection is done online using a google form containing a questionnaire, which is then distributed through private chats and group chats. Analysis of the data used is the Structure Equation Model (SEM) using Smart PLS 3. The results show that website quality has a direct effect on purchasing decisions, website quality affects brand ambassadors on purchasing decisions, and brand ambassadors directly affect purchasing decisions.
Organizational Adaptibility Exploration as an Intervening Variabel on the Lingkage of Trandiciplinarity and Computational Skills toward Competitiveness Sugito, Pudjo; Gatot Sumarsono, Tanto; Kamaluddin, Kamaluddin
Business Management Research Vol 1, No 1 (2022): January 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v1i1.6918

Abstract

This reasearch intends to explore the role of organizational adaptibility as  an intervening variabel on the effect of transdiciplinarity and computational skills toward competitiveness.  The research population is small industries at the district of Malang. The number sample are 70 small scale industries. Further, this research consists of 4 constructs, 14 indicators and 3 hypothesis. All primary data are analyzed by structural equation model  with  help of AMOS program. Based on the data analysis found that transdiciplinarity and computational skills significantly indirect effect to the competitive advantage through organizational adaptability. Event, organizational adaptability significantly effect to the competitive advantage. That is due to the critical ratio value of hypotesis 1 till hypotesis 3 higher than 2.00 and also the probability value is less than 0.05.  It means that all research hypoteses are accepted. Therefore, it can be concluded that organizational adaptability mediate the effect of transdiciplinarity and computational skills to the competitiveness.
Co-Authors Abubakar, Arinal Haq Andrian Andrian Arliansyah, Rafli Bambang Supriadi Darwis, Irman Maulana Gatot Sumarsono, Tanto Isnuwardiati, Kurnia Isnuwardiati, Kurnia Kamaluddin Kamaluddin Laksana, Yosanta Ardhi Natsir, Mokhamad Raden Mohamad Herdian Bhakti Syamsuddinnor, S Yulehinin, Firsty