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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) ProBisnis : Jurnal Manajemen Community: Jurnal Pengabdian Pada Masyarakat
Fatimah Abdillah
Institut Bisnis dan Informatika Kesatuan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENDAMPINGAN PEMADANAN NIK DAN NPWP BAGI WAJIB PAJAK ORANG PRIBADI DI LINGKUNGAN YAYASAN AL ‘AADIYAAT BOGOR Annaria Magdalena; Iswandi Sukarta Admadja; Fatimah Abdillah; Rizal Riyadi
Community : Jurnal Pengabdian Pada Masyarakat Vol 3 No 2 (2023): Juli : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/community.v3i2.360

Abstract

Direktorat Jenderal Pajak (DJP) terus mengimbau kepada seluruh Wajib Pajak agar segera mengaktivasi Nomor Induk Kependudukan (NIK) sebagai Nomor Pokok Wajib Pajak (NPWP). Kewajiban untuk mengaktifkan Nomor Induk Kependudukan (NIK) sebagai Nomor Pokok Wajib Pajak (NPWP) berlaku bagi seluruh Wajib Pajak orang pribadi penduduk yang sudah memenuhi persyaratan baik subjektif maupun objektif. Kebijakan integrasi NIK dan NPWP telah ditetapkan dalam Pasal 2 Undang-Undang Nomor 7 Tahun 2021 tentang Harmonisasi Peraturan Perpajakan, kemudian diatur secara teknis melalui Peraturan Menteri Keuangan (PMK) Nomor 112/PMK.03/2022 tentang Nomor Pokok Wajib Pajak (NPWP) bagi Wajib Pajak orang pribadi, Wajib Pajak badan, dan Wajib Pajak instansi pemerintah. Tujuan dari Pengabdian Kepada Masyarakat (PKM) ini adalah menginformasikan kepada seluruh wajib Pajak yang Ada Di lingkungan Yayasan Al ‘ Aadiyaat Bogor mengenai kebijakan baru dari Direktorat Jenderal Pajak (DJP) melalui tim Pengabdian Masyarakat pada Kamis, 16 Februari 2023 dilakukan Sosialisasi Kebijakan Direktorat Jendaral Pajak (DJP) tentang Validasi NIK ke NPWP. Hal ini guna memberikan solusi bagi Wajib Pajak Orang Pribadi yang Ada di lingkungan Yayasan di Yayasan Al ‘ Aadiyaat Bogor untuk melakukan kewajibannya sebagai wajib pajak orang pribadi. Metode yang dipakai dalam kegiatan ini adalah metode pelatihan materi Pendampingan Dan Pemadanan NIK ke NPWP. Pelaksanaan kegiatan ini dilakukan dengan Presentasi Materi dalam bentuk Power Point kepada Mitra. Adapun isi dari Materi power point adalah tentang Tata Cara Validasi NIK untuk Integrasi NPWP, sehingga Wajib Pajak Orang Pribadi di Lingkungan Yayasan Al ‘ Aadiyaat Bogor dapat mempraktekkan secara langsung dalam pemadanan NIK ke NPWP.
Building Visit Intention to Local Destination Panorama Pabangbon through Electronic Word-of-mouth (eWOM) and Visitors’ Trust Wendry Sudarsono; Fatimah Abdillah; Nurtiah Nurtiah; Egi Adithia Pradana
ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i4.186

Abstract

The tourism sector has developed into an industry that has an essential role in economic growth in the world. Even though the tourism sector was most affected during the Covid-19 crisis, tourism potential needs to continue to receive support, especially in the recovery and development process, especially local tourism. Tourists will be excited to visit a destination that has credibility and popularity. Based on the ease of access to information via the Internet, potential tourist destinations will receive a good assessment in the form of electronic word-of-mouth (eWOM). This study aims to determine the process of the two factors that form the tourist's intention to visit a local tourist attraction. This quantitative research is conducted based on the perceptions of 130 tourists who had no experience visiting these attractions. Respondents to this study have also seen information about this local tourist attraction through an online platform. Data is processed using SPSS. The results showed that eWOM and trust increase tourist interest in visiting. This research provides theoretical and practical advice.
The Influence Of Environmental Factors And Content Personalization On Consumer Engagement In Marketing Campaigns With Consumer Perceived Value As A Mediator Lintang Anis Bena Kinanti; Santo Dewatmoko; Fatimah Abdillah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3914

Abstract

In the rapidly evolving landscape of marketing, understanding the intricate interplay between environmental factors, content personalization, and consumer engagement has become pivotal for businesses. This study, conducted at PT. Bentoel Group (Asmo Jember), delves into the unique dynamics shaping consumer engagement within the framework of marketing campaigns. The research explores the direct and indirect relationships between Environmental Factors (EF), Content Personalization (CP), Consumer Perceived Value (CPV), and Consumer Engagement (CE).The direct paths analysis reveals significant impacts of both EF and CP on CPV, with CP demonstrating a robust influence. While the direct effect of EF on CE is not statistically significant, CP exhibits a significant influence on CE, emphasizing the strategic importance of tailored content in driving consumer engagement. The indirect paths analysis further uncovers meaningful insights, indicating that both EF and CP exert a significant indirect influence on CE through the mediating role of CPV.This study contributes valuable insights to the field of marketing, offering practical implications for businesses navigating the complex terrain of contemporary marketing. The findings provide PT. Bentoel Group with actionable recommendations to optimize marketing strategies, emphasizing the significance of content personalization and the nuanced impact of environmental factors in fostering enhanced consumer engagement and sustained brand loyalty..  
Ephemeral Content Domination: How to Harness the Power of Stories Miko Andi Wardana; Fatimah Abdillah; Nurlela Nurlela
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10180

Abstract

This research article examines the factors contributing to domination in ephemeral content for PT. Tirta Investama, focusing on the roles of creativity of content, frequency of posting, and engagement level. Using a quantitative research design and a sample of 100 consumers, the study explores both direct and indirect effects among these variables, utilizing path analysis with Smart PLS. The findings reveal that both creativity and frequency of posting have significant direct effects on engagement level and domination in ephemeral content. Additionally, engagement level serves as a critical mediator, linking creativity and frequency of posting to domination in ephemeral content. The results suggest that for PT. Tirta Investama to achieve a dominant position in the ephemeral content space, the company must prioritize creative, high-quality content and maintain a consistent posting schedule to drive audience engagement. The indirect effects highlight the importance of engagement as a conduit between content strategies and overall brand influence. These insights offer valuable guidance for PT. Tirta Investama's digital marketing strategy, emphasizing a balanced approach to content creation and audience interaction for long-term success in the ephemeral content landscape.
Ethical Salesperson Behaviour, Firm Reputation, B2B Customer Satisfaction, and Loyalty in The Healthcare Sector Fatimah Abdillah; Ida Nurohyani
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 3 (2026): JABM Vol. 12 No. 3, September 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.3.1109

Abstract

Background: Ethical behaviour has become an important component of business strategy. Ethical salesperson behaviour and a favourable firm reputation may strengthen customer satisfaction and loyalty, particularly in business-to-business (B2B) relationships.Purpose: This study examines the effects of ethical salesperson behaviour and firm reputation on B2B customer satisfaction and loyalty in the healthcare sector.Design/methodology/approach: This study employed a quantitative approach using data collected from 305 B2B customers through purposive sampling and an online questionnaire. Structural equation modelling (SEM) was used to examine the relationships among ethical salesperson behaviour, firm reputation, satisfaction with the salesperson, satisfaction with the firm, and B2B customer loyalty. Mediation effects were assessed using the Sobel test.Findings: Ethical salesperson behaviour had a strong positive effect on firm reputation but did not have a significant direct effect on B2B customer loyalty. Firm reputation had significant effects on satisfaction with the salesperson and customer loyalty, whereas its direct effect on satisfaction with the firm was not significant. Satisfaction with the firm significantly affected customer loyalty, whereas satisfaction with the salesperson did not. The reported mediation analysis indicates that firm reputation mediates the relationship between ethical salesperson behaviour and B2B customer loyalty.Conclusion: The findings highlight the role of ethical salesperson behaviour in strengthening firm reputation and demonstrate the importance of firm-level relationships in fostering B2B customer loyalty.Originality/value: This study contributes to the B2B relationship marketing literature by distinguishing between satisfaction with the salesperson and satisfaction with the firm and by examining the mediating role of firm reputation in the healthcare context. Keywords: ethical salesperson behaviour, firm reputation, satisfaction, loyalty, B2B customers
Co-Authors Annaria Magdalena Dewatmoko, Santo Egi Adithia Pradana Ida Nurohyani Iswandi Sukarta Admadja Lintang Anis Bena Kinanti Nurlela Nurlela Nurtiah Nurtiah Rizal Riyadi Wardana, Miko Andi Wendry Sudarsono