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p-Index From 2020 - 2025
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This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ)
Santo Dewatmoko
Sekolah Tinggi Ilmu Administrasi Bagasasi
Decision Sciences, Operations Research & Management

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The Influence Of Financial Technology (Fintech) And User Experience On Trust In Financial Transactions Mediated By Perceptions Of Security Santo Dewatmoko; Udayat Udayat; Desy Tri Anggarini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3912

Abstract

This research investigates the intricate interplay of Financial Technology (Fintech), User Experience, Security Perception, and Trust in Financial Transactions within the context of Bank Mandiri's Surapati branch in Bandung. Utilizing a sample of 50 employees, a path analysis employing Partial Least Squares (PLS) was conducted to examine the direct and indirect effects of Fintech and User Experience on Security Perception and Trust in Financial Transactions. The results indicate a highly significant direct impact of Financial Technology (Fintech) on both Security Perception and Trust in Financial Transactions, highlighting the transformative influence of technological advancements in shaping employees' perceptions of security and trust in financial transactions. Conversely, while the direct effect of User Experience on Security Perception was not statistically significant, the indirect effect of User Experience on Trust in Financial Transactions through Security Perception did not reach significance, suggesting that the relationship between user experience and trust is not significantly mediated by security perceptions in this specific context. These findings contribute nuanced insights into the evolving dynamics of Fintech integration, user experiences, and their implications for security perceptions and trust in digital financial services.
The Influence Of Environmental Factors And Content Personalization On Consumer Engagement In Marketing Campaigns With Consumer Perceived Value As A Mediator Lintang Anis Bena Kinanti; Santo Dewatmoko; Fatimah Abdillah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3914

Abstract

In the rapidly evolving landscape of marketing, understanding the intricate interplay between environmental factors, content personalization, and consumer engagement has become pivotal for businesses. This study, conducted at PT. Bentoel Group (Asmo Jember), delves into the unique dynamics shaping consumer engagement within the framework of marketing campaigns. The research explores the direct and indirect relationships between Environmental Factors (EF), Content Personalization (CP), Consumer Perceived Value (CPV), and Consumer Engagement (CE).The direct paths analysis reveals significant impacts of both EF and CP on CPV, with CP demonstrating a robust influence. While the direct effect of EF on CE is not statistically significant, CP exhibits a significant influence on CE, emphasizing the strategic importance of tailored content in driving consumer engagement. The indirect paths analysis further uncovers meaningful insights, indicating that both EF and CP exert a significant indirect influence on CE through the mediating role of CPV.This study contributes valuable insights to the field of marketing, offering practical implications for businesses navigating the complex terrain of contemporary marketing. The findings provide PT. Bentoel Group with actionable recommendations to optimize marketing strategies, emphasizing the significance of content personalization and the nuanced impact of environmental factors in fostering enhanced consumer engagement and sustained brand loyalty..  
Analysis Of The Use Of Social Media And Brand Image In Influencing Purchasing Decisions: The Role Of Consumer Review Intervention Santi Maria; Cucu Hodijah; Santo Dewatmoko
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3957

Abstract

This study examines the intricate dynamics of the Use of Social Media (USM), Brand Image (BI), Consumer Reviews (CR), and Purchasing Decisions (PD) within the context of PT Silga Perkasa. Through a path analysis, we investigate both direct and indirect effects to understand the relationships between these variables. The results indicate a significant positive relationship between social media usage and consumer reviews, with subsequent impacts on purchasing decisions. Additionally, a direct and significant link is observed between brand image and purchasing decisions. However, the mediation role of consumer reviews between brand image and purchasing decisions is found to be non-significant in this specific setting. These findings provide valuable insights for businesses, emphasizing the strategic importance of leveraging social media for positive consumer reviews and the direct influence of a positive brand image on purchasing decisions.
Co-Authors Cucu Hodijah Desy Tri Anggarini Fatimah Abdillah Lintang Anis Bena Kinanti Santi Maria Udayat Udayat