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All Journal Jurnal Ekonomi Integra JES (Jurnal Ekonomi STIEP)
Andini Triana Dewi, Andini Triana
Unknown Affiliation
Economics, Econometrics & Finance

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DAMPAK PENGEMBANGAN KARIER TERHADAP KEPUASAN KERJA KARYAWAN PADA PERUSAHAAN PT. ALAS KUSUMA KABUPATEN KUBU RAYA Sarkawai, Yuana; Diana, Tri; Dewi, Andini Triana
Jurnal Ekonomi STIEP ( JES ) Vol. 3 No. 2 (2018): JES ( Jurnal Ekonomi STIEP )
Publisher : Sekolah Tinggi Ilmu Ekonomi Pontianak

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Abstract

Employee job satisfaction can be improved if there is justice in work. Achieving job satisfaction can improve productivity and company performance. Career development is an effort in increasing employee job satisfaction. The results show acceptance H0, proves that career development has no significant effect on employee job satisfaction. The career development orientation by companies that are not balanced with the expectations of employees cause employee job satisfaction is not going well.
STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PADA UMKM DI KABUPATEN KUBU RAYA S, Yuana; Andrilolo, Andrilolo; Dewi, Andini Triana
Jurnal Ekonomi Integra Vol 15, No 2 (2025): Vol 15, No 2 (2025): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v15i2.396

Abstract

The purpose of this study is to determine and analyze the benefits of digital marketing in increasing sales of MSMEs in Kubu Raya Regency. Data collection techniques through questionnaires and documentation studies. The sampling technique in this study used a purposive sampling technique with a sample of 30 MSMEs in Kubu Raya Regency that use digital marketing. The research method used in this study is a descriptive method, while the form of research uses a survey method. The results of the study show that MSME actors who are the samples of this study have utilized digital marketing with a good understanding of Transaction Cost, Interactive, Incentive Program, and Site Design in marketing their products. So in this case, MSME actors are able to increase sales by utilizing their good digital marketing.
Co-Authors Andrilolo, Andrilolo S, Yuana Sarkawai, Yuana Tri Diana, Tri