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All Journal HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal Penelitian Medan Agama Management Studies and Entrepreneurship Journal (MSEJ) Taqaddum : Community Service Journal Proceeding International Conference on Islamic Economics Community Services
Maidalena, Maidalena
Universitas Islam Negeri Sumatera Utara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Taqaddum : Community Service Journal

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Training on How to Optimize Product Quality to Increase Purchasing Decisions Nasution, Muhammad Syukri Albani; Maidalena, Maidalena; Alvin Adriansyah, Ahmad; Hapsah, Zahrani Fatni
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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This study aims to conduct training to improve product quality on consumer purchasing decisions for MR D.I.Y. products. The method used involved training with MR D.I.Y employee and the branch manager of MR D.I.Y. on Jalan Pancing. The results indicate that inadequate product quality negatively impacts consumer interest. Consumers tend to feel hesitant about products that do not meet their expectations, which affects brand loyalty. Therefore, it is crucial for MR D.I.Y. to enhance quality control standards and ensure that every product sold undergoes a stringent verification process. By focusing on improving product quality, MR D.I.Y. can strengthen its market position and build positive long-term relationships with its consumers. This research provides practical implications for management to pay more attention to product quality in their marketing strategies.
Implementation of Customer Satisfaction Levels Towards Employee Services at Alkahfi Optikal Store Maidalena, Maidalena; Nurhasanah, Alfa; Rahmah, Mutiara
Taqaddum: Community Service Journal Vol 1, No 2 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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This study explores the application of customer satisfaction level related to employee service at Alkahfi Optikal Store through literature review method. In today’s competitive business environment, achieving high customer satisfaction is crucial to maintain customer loyalty and improve business performance. This study uses situational approach and focus group discussion as part of community service program to assess how employee performance affects customer satisfaction at Alkahfi Optikal Store. This study uses focus group discussion to gather insights from various stakeholders and analyze employee performance and customer feedback. Data collected through these discussions provide comprehensive understanding of the current state of employee service and its impact on customer satisfaction. Findings show that 48% of customers are satisfied with employee service at Alkahfi Optikal Store, while 5% expressed dissatisfaction due to communication misunderstanding. This shows that most customers rate service quality positively but highlight areas for improvement. This study emphasizes the important role of employee motivation in improving service quality and customer satisfaction. Motivated employees are more likely to provide exceptional service, which in turn increases customer satisfaction and loyalty.
Co-Authors Alvin Adriansyah, Ahmad Dharma, Budi El Hakim, Muhammad Luqman Erlangga, Muhammad Rizky Hapsah, Zahrani Fatni Muhammad Taufik Hasibuan Nasution, Muhammad Syukri Albani Nurhasanah, Alfa Nursantri Yanti Putri, Aprilina Putri, Saidina Rahmah, Mutiara Rahmani, Nur Ahmadi Bi Rahmat Daim Harahap Salman Al-faridzi Thoibatul Mardiah