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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Jaka Sudewa
Universitas Koperasi Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PERTUMBUHAN EKONOMI DAN INDEKS GINI KABUPATEN SUMEDANG Fitriana Dewi Sumaryana; Toufiq Agung Pratomo Sugito Putra; Abdul Hakim; Jaka Sudewa
Jurnal Co Management Vol. 5 No. 1 (2022): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

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Abstract

This study aims to analyze the level of income inequality by using the Gini Ratio Index approach. Sources of data used in this study are primary and secondary data obtained through observation and data collection reports sourced from the Central Statistics Agency (BPS) of Sumedang Regency and the Regional Development Planning Agency (BAPPPEDA) of Sumedang Regency, such as the Regency in Figures and the Welfare indicators from the Census. National. Data sourced from Bappeda and BPS in the form of data on Gross Regional Domestic Product per capita on the basis of constant prices, and consumption data on average consumption per capita. The results showed that economic growth as seen from the GRDP indicator on the basis of constant prices decreased in 2020 due to the Covid-19 pandemic. The Gini Index of Sumedang Regency for the period 2016 – 2020 is in the moderate category (> 0.384) or at a moderate level.
ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PADA UMKM AROFAH FOOD JAYA SEMARANG Jaka Sudewa; Gijanto Purbo Suseno; Adri Arisena; Fadla Muzaiyyannah
Jurnal Co Management Vol. 5 No. 2 (2022): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

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Abstract

Suatu produk baik barang ataupun jasa ketika dipasarkan maka diperlukan suatu strategi dengan pola rencana tertentu agar upaya meningkatkan penjualan dapat tercapai. Strategi pemasaran dapat dimaknai juga suatu rangkaian atau sebuah cara suatu perusahaan agar apa yang menjadi tujuannya dapat tercapai. Penelitian ini bertujuan agar dapat diketahui strategi apa yang dapat dijalankan oleh UMKM Arofah Food Jaya Semarang dalam upaya meningkatkan volume penjualan dengan menggunakan analisis SWOT. Penelitian yang digunakan yaitu penelitian deskriptif kualitatif. Hasil penelitian dengan dengan menggunakan analisis SWOT UMKM ‘Arofah Food Jaya dalam upaya meningkatkan volume penjualannya berdasarkan hasil kekuatan, kelemahan, peluang dan ancaman serta koordinat posisi ‘Arofah Food Jaya terletak pada kuadran I yaitu dimana hal ini merupakan termasuk strategi agresif. Maka keadaan tersebut berada pada situasi yang sangat menguntungkan karena perusahaan memiliki peluang yang besar serta didukung dengan kekuatan yang dimiliki oleh UMKM Arofah Food Jaya, peluang yang dapat dimanfaatkan oleh UMKM Arofah Food Jaya yaitu memperluas jangkauan pemasarannya, seperti memperbanyak kerjasama dengan Pujasera di Wilayah Kota Semarang serta memanfaatkan pemasaran secara digital sehingga tujuan meningkatkan volume penjualan dapat tercapai, sedangkan kekuatan yang dimiliki UMKM Arofah Food Jaya yaitu tersedianya bahan baku yang mudah didapat karena UMKM Arofah Food Jaya merupakan anggota dari Koperasi Cipta Boga Mandiri.
Determinan Keputusan Pembelian Ulang Berbasis Store Atmosphere, Kualitas Pelayanan Dan Promosi Di Richeese Factory Jatinangor Town Square (JATOS) Sumedang Jaka Sudewa; Tribowo Rachmat Fauzan; Afif Nur Rokhman; Puspa Rini; Ikhsan Amar Jusman
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10906

Abstract

This purpose of this study is to analyze more deeply the impact of store atmosphere, service quality and promotion on repurchase decisions at Richeese Factory Jatinangor Town Square (Jatos) Sumedang outlets. This research applied quantitative methods and with regression analysis using IBM SPSS version 22. The author uses primary data, which is data collected directly from respondents. The accidental sampling technique was used for sampling and obtained 90 respondents. This study uses several stages of testing, including validity test, reliability tests, classic assumption test, multiple linear regression analysis and also coefficient of determination test. The results of this study show that the store atmosphere (X1), service quality (X2) and promotion (X3) have a significant effect on repeat purchase decisions (Y).repurchase decisions are influenced by store atmosphere, service quality and promotion by 62.5% and the remaining 37.5% is influenced by other factors. This study can be a reference material for business people to design and establish effective and efficient marketing policies. The results of this study also contribute to the development of science and input of Richeese Factory Management to focus more on developing product targeting the millennial generation.
Co-Authors Abdul Hakim Adri Arisena Afif Nur Rokhman Fadla Muzaiyyannah Fitriana Dewi Sumaryana Gijanto Purbo Suseno Ikhsan Amar Jusman Puspa Rini Toufiq Agung Pratomo Sugito Putra Tribowo Rachmat Fauzan