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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) At-Tasyrih: Jurnal Pendidikan dan Hukum Islam
Muhammad Syafral
Universitas Esa Unggul Jakarta
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Utilizing Artificial Intelligence to Improve Adaptive Learning Erwin Dhaniswara; Benny Novico Zani; Muhammad Subhan Iswahyudi; Muhammad Syafral; Didik Cahyono; Zulaekah Zulaekah
At-Tasyrih: jurnal pendidikan dan hukum Islam Vol. 10 No. 1 (2024): At-Tasyrih: Jurnal Pendidikan dan Hukum Islam
Publisher : P3M IAI Nusantara Batang Hari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/attasyrih.v10i1.214

Abstract

When open the training or learning window, there are still many training processes that do not use technology. In today's increasingly competitive era, there are still educational institutions that do not use technology in their teaching and learning activities. It is believed that schools are currently taking advantage of new technologies that make the work of teachers or students easier. AI (Artificial Intelligence) technology is developing very quickly from year to year. Its presence with new functions, functions and perspectives increasingly influences many areas of human life, including the field of education. Artificial intelligence is increasingly finding its way into learning activities in schools and universities. Artificial intelligence is an integral part of the development of educational technology. Of course, this had a significant impact on a person's further professional life. The goal of this research is to use artificial intelligence to promote adaptive learning. The method used in this study is a quantitative research method with a survey design. Data for this study were obtained by filling out a questionnaire via the Google Forms link. The results of this study are that the use of artificial intelligence to enhance adaptive learning provides excellent feedback to students. Through artificial intelligence, schools use applications or media that can automate tasks such as giving suggestions, selecting appropriate teaching materials or adapting the curriculum to student needs. The limitation of this research is that the researcher only investigated at the school level. The researcher also hopes that future researchers can take this research to a higher level and he also hopes that in the future there will be other researchers who can advance this research.
The Influence Of Marketing Mix And Brand Awareness On Banking Customers' Interest In Using Home Ownership Credit Services Sudirjo, Frans; Wahyu Anugrah Manippi; Flora Grace Putrianti; Ratu Nadya Wahyuningratna; Muhammad Syafral
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2379

Abstract

The purpose of this study is to ascertain whether social influence, brand awareness, and sharia marketing mix influence the choice of sharia house ownership financing. Customers who select Sharia KPR items make up the research population. Purposive sampling was the method of sampling employed by the researchers. 100 persons were chosen as the sample size by the researchers. In this study, a questionnaire was utilized as an instrument by the researcher to collect the required data. In this study, the researcher used a quantitative research methodology. data interpretation and analysis with SPSS 23.0 software. The analysis results indicate that the three variables studied, namely social, brand awareness, and sharia marketing mix, significantly influence the decision process for selecting sharia bank customers. Brand awareness also has a significant effect, with a significance level of 0.000. Likewise, the sharia marketing mix variable also has a significant impact. In addition, the F test results show that simultaneously, social variables, brand awareness, and the sharia marketing mix have a significant influence on the decision process for selecting sharia bank customers, as evidenced by the F value of 35.5. These findings illustrate that the combination of these factors as a whole has a strong role in shaping customer preferences for Islamic banking products or services. The author suggests that future research add other variables so that this research can further develop for the academic world in the future. So in this case, it is hoped that the bank needs to understand the social conditions of the target market as a form of marketing research to win the sharia banking market share. Can increase brand awareness in the community to win market share.
Co-Authors Benny Novico Zani Dhaniswara, Erwin Didik Cahyono Flora Grace Putrianti Frans Sudirjo Muhammad Subhan Iswahyudi Wahyu Anugrah Manippi Wahyuningratna, Ratu Nadya Zulaekah Zulaekah