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All Journal JUITA : Jurnal Informatika CESS (Journal of Computer Engineering, System and Science) KLIK (Kumpulan jurnaL Ilmu Komputer) (e-Journal) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial IJCIT (Indonesian Journal on Computer and Information Technology) Jurnal Pilar Nusa Mandiri ILKOM Jurnal Ilmiah Jurnal Manajemen Informatika MULTINETICS EVOLUSI : Jurnal Sains dan Manajemen IMTechno: Journal of Industrial Management and Technology Simpatik: Jurnal sistem Informasi dan Informatika J-Intech (Journal of Information and Technology) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Ladang Artikel Ilmu Komputer Journal of Information Technology
Satia Suhada, Satia
Program Studi Sistem Informasi, Universitas Bina Sarana Informatika, Sukabumi, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Sistem Rekomendasi Produk Menggunakan Metode User-Based Collaborative Filtering Pada Digital Marketing Satia Suhada; Saeful Bahri; Setyo Bagus Nugraha; Taufik Hidayatulloh; Dede Wintana
J-INTECH ( Journal of Information and Technology) Vol 11 No 1 (2023): J-Intech : Journal of Information and Technology
Publisher : LPPM STIKI MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/j-intech.v11i1.866

Abstract

The recommendation system has been implemented in digital marketing used in marketing products and services. The recommendation system is used to provide offers of goods and services in accordance with customer habits and interests in the proposed products and services, but in practice the right product offering for customers leads to the idea of developing a product recommendation system. Purchase data obtained from customers can be used to analyze customer needs and product preferences. In the recommendation system, Collaborative Filtering is one of the most commonly used algorithms. The purpose of this study is to find out how accurate the recommendation system is based on the purchase of similar goods between consumers using User-based Collaborative Filtering. Based on the results of the study, User-based Collaborative Filtering using Cosine Similarity calculations can be applied and produce 10 product recommendations with an RMSE value of 0.9.
Co-Authors A.Gunawan Abidin Abidin Acep Suherman Ami Rahmawati Andi Riyanto Arif Purnama Daniel Ratag Dasya Arif Firmansyah Dede Wintana Desi Susilawati Dicky Prayudi Dwiza Riana Eva Marsusanti Gunawan Gunawan Gunawan Hamdun Sulaiman Heryadi Putra, Panji Febrian Iskandar, Ardy Jamal Maulana Hudin Jasisca Marleftan Lestari Yusuf Muhamad Reza Vahlefi Mukhlisani, Vina Mustakimm, Robi Nugraha, Setyo Bagus Nurafifah Syabaniah, Rifa Nuri Aslami Nursyifa, Eva Pangestu, Agis Pribadi, Denny Purwaningtias, Deasy Rahmawati, Ami Ramdhan Saepul Rohman, Ramdhan Saepul Resti Yulistria Rifa Nurafifah Syabaniah Rina Riniawati Risdiansyah, Deni Ruhimat, Dede Rusda Wajhillah Rusli Nugraha Saeful Bahri Saeful Bahri Saeful Bahri Saghifa Fitriana Selvia Septi Palupi Setyo Bagus Nugraha Siskawati Siskawati Siti Fatimah Susilawati Susilawati Syifa Nur Fitria Taufik Hidayatulloh Taufik Hidayatulloh Veithzal Rivai Zainal Wahyu Nugraha Winardi, Ardi Yahya Iskandar Yulhan Wahyudin