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All Journal JKMS : Jurnal Ilmu Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi JURNAL PUBLISITAS JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal IMAJI Jurnal Pengabdian Masyarakat Jurnal Audiens
Zein Mufarrih Muktaf, Zein Mufarrih
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Journal : Jurnal Audiens

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Kartun untuk Periklanan: Studi Kasus Desain Kartun Koyoiki Design Studio Muttaqien, Muhammad; Muktaf, Zein Mufarrih
Jurnal Audiens Vol. 6 No. 1 (2025): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i1.586

Abstract

Cartoons are visual works that are predominantly used in advertising works, such as logos, mascots, illustrations, comics, and even animations. Cartoons are creative works that involve an imaginative creative visual process. This study is a study of the creative process of making cartoons for advertising. Koyoiki Design Studio is a design studio that produces a lot of cartoon production works for mascots, logos, or advertisements. This study wants to see how the process of making cartoon works at Koyoiki Design Studio. The method used is a case study approach. The reason for using this approach is to obtain information about the process that occurs at the creative stage of making cartoon characters. The novelty in this study is; first, cartoon design is straightforward and flexible. Visually, cartoons are not realistic, and are more directed at funny visuals, although this does not mean that funny visuals are intended for funny needs. Second, Cartoons are simple and directed at symbolic forms. Commercial cartoons tend to follow general cartoon rules, such as bright colors, funny, interesting and imaginative. Because commercial cartoon design considers audience acceptance. Third, Cartoons consider propositions. Cartoons often involve associations or personifications, so that the audience understands what the character means. The role of cartoons consists of a). Design Thinking and Brief Analysis, b). Collection of references, c). Selection of objects to display cartoons, d). Managing objects into cartoon characters.
Pelanggaran Etika Pariwara Indonesia dalam Iklan Dancow 1+ Imunonutri Praditya, Radika Dava; Ramadhani, Dwi Ardika; Pamungkas, Alam Hanafi Assidiq Andi; Muktaf, Zein Mufarrih
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.562

Abstract

Advertisements are an effective communication tool to influence consumer behavior, including promoting the Dancow 1+ immunonutri formula milk product. However, advertising must meet the standards of the Indonesian Advertising Ethics to avoid misleading consumers. This research explores ethical violations in the "Dancow 1+ Imunonutri" advertisement, which was found to violate several articles in the Indonesian Advertising Ethics. Claims suggesting that consuming this product instantly can enhance children's intelligence, along with the use of dramatic visuals and price comparisons without supporting data, are considered misleading. This methodology uses qualitative descriptive analysis through advertisement observation and an advertising ethics approach. The analysis results show that the advertisement violates Article 1.29.3, which requires the delivery of clear and non-misleading information.
Penguatan Penegakan Etika Pariwara Indonesia dalam Iklan Luar Griya, Studi dalam Iklan Pemilihan Walikota dan Wakil Walikota Yogyakarta Rohmad, Muhammad Furqon Dwi Nur; Al-Azhar, Muhammad Fachrul Ikhsan; Fadli, Hanip; Muktaf, Zein Mufarrih
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.572

Abstract

This study aims to analyze violations of the Indonesian Advertising Ethics (EPI) in the billboard advertisements of the Yogyakarta mayoral and deputy mayoral candidates, Heroe Pena, during the 2024 election campaign. The advertisements use superlative terms such as "best," "number one," and "guaranteed," which have the potential to mislead audiences without accompanying evidence. This research employs a descriptive qualitative method to explore the occurrence of these violations and their impact on public perception. The study elaborates on how the language used in political advertisements can influence public perception and create claims unsupported by concrete data. By comparing these practices with the EPI guidelines, the research finds that the use of superlative terms in the Heroe Pena advertisements violates the principles of transparency and truthfulness stipulated in advertising ethics. The findings indicate that political advertisements that do not adhere to EPI can undermine public trust and damage the candidate's image. This study highlights the importance of compliance with ethical standards in advertising, particularly in the political context, to ensure that the information conveyed to the public is honest and accurate. Therefore, this research provides significant insights into the role of ethics in political communication and its impact on the democratic process.
Co-Authors Al-Azhar, Muhammad Fachrul Ikhsan Arifianto, Budi Dwi Budi Dwi Arifianto Fadli, Hanip Herlina Agustin Muhammad Ersyad Muttaqien Ninis Agustini Damayani Nugroho Dwi Hananto, Nugroho Dwi Pamungkas, Alam Hanafi Assidiq Andi Prabowo, Monika Yudesta Pradipta, Elita Putri Praditya, Radika Dava Ramadhani, Dwi Ardika Rohmad, Muhammad Furqon Dwi Nur Silmy Mauli Taufiqur Rahman, Taufiqur Tunggali, Ade Putranto Prasetyo Wijiharto