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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Trias Politika Jurnal Kajian Komunikasi dan Pembangunan Daerah Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmiah Multidisiplin Brand Communication
Murtiadi Murtiadi, Murtiadi
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Brand Communication

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Strategi Komunikasi Pemasaran Melalui Instagram : Studi Deskriptif Instagram @goalsbeautybar.id Murtiadi, Murtiadi; Kresyanto, Nadhifah Rara Puspita; Paksi , Yudha Febri Al
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.219

Abstract

Marketing communication activities are efforts to communicate the company, products and services to external parties, including customers, suppliers and business partners. This study aims to describe Goalsbeautybar.id's marketing communication strategy carried out through Instagram social media. This type of research is a descriptive research with a qualitative approach. The subject of this research is the owner of goalsbeautybar.id where the informant has the authority to determine marketing communication strategies through Instagram social media. This data collection technique by observing, interviewing and documentation. Processing methods and data analysis were carried out at the same time during the research process. The process of data analysis in this study the authors use primary data and secondary data. The results of the study show that goalsbeautybar.id carries out a marketing communication strategy by utilizing Instagram social media to introduce their business, influence consumers and increase sales by implementing five components in conducting marketing communications.
Memahami Pengalaman Body Shaming Pada Selebriti Instagram: (Studi Fenomenologi Selebriti Agiskakhansa) Trimilda Shopiyah, Annur; Murtiadi, Murtiadi; Al Paksi, Yudha Febri
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.221

Abstract

The concept of ideal standardization is raised by the physical variations present in each individual. The purpose of this study is to comprehend the experiences of Instagram celebrities who have been subjected to body-shaming. A phenomenological approach and descriptive qualitative research techniques are used in this study. In contrast, phenomenology bases its understanding of the universe on direct experience. The focus of this study is a person named Agiskakhansa, an Instagram star who has endured body shaming from both his followers and peers. In this study, observation, interviews, and documentation were used as data collection methods. The strategy for processing and analyzing data employed is to gather all the information from the notes and evaluate it using logical words that are appropriate for the environment and circumstances in the field, including interviews, observations, and documentation. The findings of this study demonstrate that bodyshaming behavior should not be dismissed as insignificant because it will have an adverse psychological effect on the victim, leading to feelings of insecurity, dread, and even self-harm. Because of this, society must deal decisively with instances of body shaming.
Co-Authors Adinda Salsabila Afianto, Heri Akbar, Ahmad Zulfitri Al Paksi, Yudha Febri Alisya Fairuz Zahira Bastian, Yan Cindy Febbiola Deryansyah, Adzan Desar Devy Putri Kussanti Dhisva Putri Fildza Aulia Rahma Fitriyanto Fitriyanto Haya Thabitah Nayanthi Heri Sandi Hilda Agny Muanih Iswahyu Pranawukir Kamayla Imara Kresyanto, Nadhifah Rara Puspita Mareta Puri Rahastine, Mareta Puri Meilvia Maulidina Monica Theresa mutiara mutiara Noneng Fidela Paksi , Yudha Febri Al Rachmadani, Rina Syifa Nur Fiqhiyah Trimilda Shopiyah, Annur Yoni Afiliansyah Yulianti Fajar Wulandari