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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Pengabdian Cendekia
Chepi Nurdiansyah
Unknown Affiliation
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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KOMODIFIKASI FANDOM BLACKPINK DI INDONESIA Tuty Mutiah, Mutiah; Adityo Fajar; Ilham Albar Pane; Chepi Nurdiansyah; A Rafiq
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 4 No. 2 (2023): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v4i2.986

Abstract

Fandom is a term used to describe activities that reflect the closeness between fans and their idols based on a particular cultural product. Advances in digital technology have made interaction between fandoms and their idols easier, enabling them to consume a variety of products issued by such idols. Unfortunately, fandom activity on digital media is often exploited in the form of collecting user data that is then exploited for commercial purposes. Sometimes, digital media consumption can even become a "job" that users do not realize, which ultimately benefits content providers and platforms. This research aims to explore how fandom exploitation happens in a Blackpink fandom case study in Indonesia. In data analysis, concepts such as "playbour" (the work done by fans in support of their idols), "datafication" (transforming activity into data), and "commodification" (converting something into commodity) are used as a framework. The process of fandom exploitation begins with an attempt to build emotional closeness between idols and fans. Idola is present in a variety of content, both music-related and non-musical. fandom data is obtained through various activities of digital media consumption and the formation of dedicated membership within the community. By leveraging the enthusiasm of the fans, capital owners and associates take further steps to maximize their profits. They can collaborate with a variety of brands that may not have a direct connection to music, but rely on idol popularity to boost their sales or brand image.
SIMULACRUM PEMANFAATAN ARTIFICIAL INTELLIGANCE PADA KAMPANYE POLITIK PILPRES DAN WAPRES 2024 MELALUI VIDEO TIKTOK Triartanto, A. Yudo; Mutiah, Tuty; Adhi Dharma Suriyanto; Jaka Atmaja; Chepi Nurdiansyah; Fitriyanto
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1311

Abstract

Digital systems and networks (internet), which have increasingly developed recently, have triggered various technological innovations. One of the innovations that has received great attention from citizens of the world - indications are that there are various technological discoveries through applications on cellphones - is the presence of Artificial Intelligence (AI) technology. In formats in the media realm - whether films, videos, photos, music or text - AI technology has been presented and used with its sophistication. Although the use of AI actually becomes a simulacrum in text messages - borrowing the concept of simulacrum from Jean Baudrillard - in a number of cinema films and social media. Specifically on social media, AI technology is being used by a number of political parties and success teams or spin doctors from each pair of presidential and vicepresidential candidates in 2024 in delivering their political campaigns. The content of political campaign messages published on social media regarding the election of presidential and vicepresidential candidates (presidential and vice presidential candidates) - including Facebook, YouTube, effective in the context of delivering communication messages. The range of communication or political campaign messages that are appropriate and effective - via cell phones or mobile phones and laptops - is able to reach and shape personal perceptions through cognitive, affective and conative structures or behavior towards potential voters. Although, this research only examines political campaigns using the concept of simulacrum theory and political communication (campaigns) on short videos tens of seconds long that utilize AI technology and are distributed on social media regarding the election of presidential and vice presidential candidates, especially TikTok - considering this social media has penetration and is the highest usage choice – regarding the election of presidential and vice presidential candidates for the period 2024 – 2029.
Analisa Pengaruh Komunikasi Pemasaran, Electronic Word Of Mouth dan Kualitas Produk Terhadap Keputusan Pembelian Pane, Ilham Albar; Marlina Rahmi Shinta Permatasari; Agung Raharjo; Fajar Kurniawan; Chepi Nurdiansyah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 3 (2024): Juni 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i3.2538

Abstract

Penelitian bertujuan menganalisa pengaruh komunikasi pemasaran, electronic word of mouth dan kualitas produk terhadap keputusan pembelian smartphone Samsung Galaxy di wilayah DKI Jakarta. Populasi dalam penelitian pengguna smartphone Samsung Galaxy di wilayah DKI Jakarta. Sampel yang diperoleh 100 responden. Variabel independen dalam penelitian ini adalah komunikasi pemasaran, electronic word of mouth dan kualitas produk, yang menjadi variabel dependen adalah keputusan pembelian. Teknik pengumpulan data melalui daftar pertanyaan (questionaire) dan studi dokumentasi. Instrumen untuk penelitian menggunakan software aplikasi IBM SPSS versi 26, untuk melakukan analisa data regresi linear berganda. Hasil penelitian ini secara parsial bahwa komunikasi pemasaran, electronic word of mouth dan kualitas produk berpengaruh positif signifikan terhadap keputusan pembelian. Secara simultan hasil penelitian menunjukkan bahwa komunikasi pemasaran, electronic word of mouth dan kualitas produk berpengaruh positif signifikan terhadap keputusan pembelian smartphone Samsung Galaxy.
THE DIRECTOR'S ROLE IN THE SHORT FILM ‘KEEPING ADAB’ Tuty Mutiah; Andi Setyawan; Chepi Nurdiansyah; Fitriyanto
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 2 (2025): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine the role of the director in the process of making a short film entitled Menjaga Adab. The director has an important function in transforming the vision of the story into an effective visual representation and conveying a moral message about the importance of maintaining manners in everyday life. The approach used in this research is a qualitative method by conducting direct observation during the production process, interviews with the director, and analysis of the film content. The research findings reveal that the director is not only responsible for the shooting and direction of the actors, but also maintaining the consistency of the adab values to be conveyed through each scene and dialogue. In conclusion, the success of the short film Menjaga Adab is highly dependent on the director's ability to combine social and ethical messages in harmony with the technical and artistic aspects of the film. This research provides insight into the importance of the director's role as the main driver in the production of films that focus on social values education
Peran Komunikasi Interpersonal Dalam Meningkatkan Efektivitas Rekrutmen Kandidat di PT Sunrecuit Indonesia Ayu Setyowati; Muhammad Ichsan; Chepi Nurdiansyah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8344

Abstract

PT Sunrecruit Indonesia is a company engaged in the recruitment service (headhunter) industry, focusing on providing qualified candidates according to clients’ needs across various industries. The recruitment process in this company not only relies on digital media sourcing but also emphasizes effective interpersonal communication between recruiters, candidates, and clients. This study aims to analyze how interpersonal communication, which consists of openness, empathy, positive attitude, equality, and support, can improve recruitment effectiveness, including time to hire, candidate quality, recruitment cost, client satisfaction, and candidate retention. The data collection methods used in this research include observation, in- depth interviews, and literature study, with a descriptive qualitative analysis method. The results show that the application of good interpersonal communication by recruiters has a positive impact on recruitment efficiency, the quality of recommended candidates, and client satisfaction and loyalty. Furthermore, effective interpersonal communication helps minimize misunderstandings and obstacles during the recruitment process, thus improving candidate retention in client companies.
Peran Komunikasi Internal dalam Membangun Loyalitas Karyawan terhadap Perusahaan (Studi pada Antariksa Grup) Benaya Shanandra Dara; Muhammad Ichsan; Chepi Nurdiansyah
Jurnal Pengabdian Cendekia Vol. 2 No. 1 (2026): In Press
Publisher : PT Pustaka Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/jpc.v2i1.101

Abstract

Komunikasi internal memiliki peran strategis dalam menciptakan loyalitas karyawan terhadap perusahaan. Dalam organisasi yang bergerak di bidang event organizer seperti Antariksa Grup, komunikasi menjadi faktor penting dalam menjaga koordinasi, motivasi, dan hubungan kerja yang harmonis. Penelitian ini bertujuan untuk mengetahui bentuk komunikasi internal yang diterapkan di Antariksa Grup serta menganalisis perannya dalam membangun loyalitas karyawan. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa Antariksa Grup menerapkan dua pola komunikasi utama, yaitu pola roda (wheel pattern) dan pola bintang (all-channel pattern). Komunikasi dilakukan secara terbuka, partisipatif, dan emosional, baik secara tatap muka maupun melalui media digital seperti WhatsApp dan Zoom. Temuan menunjukkan bahwa komunikasi yang hangat, transparan, dan saling menghargai mampu meningkatkan kenyamanan kerja dan loyalitas, baik pada karyawan tetap maupun part-time. Kesimpulannya, komunikasi internal yang efektif berperan penting dalam membangun rasa memiliki dan keterikatan karyawan terhadap perusahaan.
Co-Authors A Rafiq A. Yudo Triartanto, A. Yudo ADHI DHARMA SURIYANTO Adityo Fajar Andi Setyawan Ayu Setyowati Benaya Shanandra Dara Fajar Kurniawan Fitriyanto Ilham Albar Pane Ilham Albar Pane, Ilham Albar Jaka Atmaja Marlina Rahmi Shinta P. Muhammad Ichsan RR. Ella Evrita Hestiandari Tuty Mutiah