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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa
Fitriyanto
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RESPON KRISIS KEBAKARAN DEPO PERTAMINA PLUMPANG DALAM ANALISA SITUATIONAL CRISIS COMMUNICATION THEORY Tuty Mutiah; Andi Setyawan; Fajar Muharam; Marlina Rahmi; Fitriyanto; Agung Raharjo; Nurdiansyah, Chepi; A Rafiq; Ken Norton Hutasoit
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 4 No. 1 (2023): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v4i1.814

Abstract

Insiden kebakaran Depo Pertamina Plumpang menjadi sebuah krisis yang dihadapi Pertamina awal tahun 2023. Insiden yang disebabkan karena masalah teknis berdampak adanya korban jiwa, kerusakan beberapa fasilitas, dan hancurnya rumah warga sekitar. Penelitian ini bertujuan untuk menganalisa apakah insiden kebakaran Depo plumpang akan membuat reputasi perusahaan menjadi buruk dengan pendekatan teori Sistuasional Crisis Communication. Metode dalam penelitian ini adalah Analisa isi sumber. Data didapat melalui informasi terkait kebakaran Depo Plumpang dari media online dan sosial media. Berdasarkan Analisa dengan teori SCC didapatkan bahwa reputasi Pertamina cenderung lebih baik. Hal ini karena atribusi-atribusi positif yang diciptakan oleh stakeholder dan masyarakat. Atribusi positif ini dipengaruhi oleh 3 hal: pertama karena program CSR yang telah lama dilakukan, kedua pelayanan Pertamina dalam mensuplai BBM yang dinilai prima. Dan terakhir karena respon cepat Pertamina dalam menyelesaikan insiden tersebut dan bertangung jawab secara penuh kepada para korban.
DAMPAK TERPAAN IKLAN SHOPEE COD TERHADAP MINAT BELI PEREMPUAN Agung Raharjo; Fajar Kurniawan; Fitriyanto; Faikoh Umairoh; Marulitua A, Bonardo
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 4 No. 2 (2023): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v4i2.992

Abstract

The increasingly rapid advances in technology can be a determining factor in the success of an advertisement in reaching buyers' interest in a particular product. The development of e-commerce with a variety of shopping options makes consumers increasingly intent on buying instantly. Advertising exposure to consumer buying interest is high with several services that e-commerce provides in its sales. This research aims to evaluate whether exposure to the "Shopee COD" version of advertising from Shopee, which is broadcast on television, has an influence on teenage girls' buying interest. The research method used is quantitative descriptive, which explains the causal relationship between two variables. Data was collected through distributing questionnaires to respondents. The results of the research show that there is an influence between exposure to the "Shopee COD" version of Shopee advertising on television on the buying interest of teenage girls in the East Rawasari area.
SIMULACRUM PEMANFAATAN ARTIFICIAL INTELLIGANCE PADA KAMPANYE POLITIK PILPRES DAN WAPRES 2024 MELALUI VIDEO TIKTOK Triartanto, A. Yudo; Mutiah, Tuty; Adhi Dharma Suriyanto; Jaka Atmaja; Chepi Nurdiansyah; Fitriyanto
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1311

Abstract

Digital systems and networks (internet), which have increasingly developed recently, have triggered various technological innovations. One of the innovations that has received great attention from citizens of the world - indications are that there are various technological discoveries through applications on cellphones - is the presence of Artificial Intelligence (AI) technology. In formats in the media realm - whether films, videos, photos, music or text - AI technology has been presented and used with its sophistication. Although the use of AI actually becomes a simulacrum in text messages - borrowing the concept of simulacrum from Jean Baudrillard - in a number of cinema films and social media. Specifically on social media, AI technology is being used by a number of political parties and success teams or spin doctors from each pair of presidential and vicepresidential candidates in 2024 in delivering their political campaigns. The content of political campaign messages published on social media regarding the election of presidential and vicepresidential candidates (presidential and vice presidential candidates) - including Facebook, YouTube, effective in the context of delivering communication messages. The range of communication or political campaign messages that are appropriate and effective - via cell phones or mobile phones and laptops - is able to reach and shape personal perceptions through cognitive, affective and conative structures or behavior towards potential voters. Although, this research only examines political campaigns using the concept of simulacrum theory and political communication (campaigns) on short videos tens of seconds long that utilize AI technology and are distributed on social media regarding the election of presidential and vice presidential candidates, especially TikTok - considering this social media has penetration and is the highest usage choice – regarding the election of presidential and vice presidential candidates for the period 2024 – 2029.
THE DIRECTOR'S ROLE IN THE SHORT FILM ‘KEEPING ADAB’ Tuty Mutiah; Andi Setyawan; Chepi Nurdiansyah; Fitriyanto
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 2 (2025): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine the role of the director in the process of making a short film entitled Menjaga Adab. The director has an important function in transforming the vision of the story into an effective visual representation and conveying a moral message about the importance of maintaining manners in everyday life. The approach used in this research is a qualitative method by conducting direct observation during the production process, interviews with the director, and analysis of the film content. The research findings reveal that the director is not only responsible for the shooting and direction of the actors, but also maintaining the consistency of the adab values to be conveyed through each scene and dialogue. In conclusion, the success of the short film Menjaga Adab is highly dependent on the director's ability to combine social and ethical messages in harmony with the technical and artistic aspects of the film. This research provides insight into the importance of the director's role as the main driver in the production of films that focus on social values education
PENDIDIKAN LITERASI KEWARGANEGARAAN GEN Z MELALUI IMPLEMENTASI KOMUNITAS CIVIC KOLABORASIK DI KOTA TEGAL Fitriyanto; Ibnu Sulaiman
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025 Terbit
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.32719

Abstract

Penelitian ini bertujuan untuk mengetahui definisi dan prinsip komunitas literasi kewarganegaraan serta strategi Civic Kolaborasik dalam membumikan literasi pendidikan kewarganegaraan di Kota Tegal. Penelitian ini menggunakan metode kualitatif deskriptif, hal ini memungkinkan peneliti untuk masuk dan interaksi secara intens dengan narasumber di lapangan. Sumber data menggunakan wawancara, observasi, dan dokumentasi. Analisis data menggunakan triangulasi data yaitu menggabungkan antara tiga teknik sumber data tersebut. Hasil penelitian ini menunjukan bahwa komunitas literasi kewarganegaraan merupakan hasil konstruksi sosial, sehingga menciptakan komunitas yang berasaskan keminatan, kesesuaian maupun geografis. Civic Kolaborasik merupakan manifesto komunitas masyarakat yang berfokus pada nilai-nilai literasi kewarganegaraan. Fungsi Civic Kolaborasik ialah mengedukasikan Gen Z terkait pentingnya literasi agar terhindar dari perilaku negatif akibat distrupsi teknologi. Strategi Civic Kolaborasik dalam membumikan literasi kewarganegaraan ialah pendekatan emosional dengan masyarakat, kolaborasi dengan stakeholder, kajian mingguan berupa diskusi ilmiah dan ngaji kitab kuning, serta kolaborasi dengan berbagai organisasi pelajar dan mahasiswa terkait literasi dan kepekaan sosial.
Co-Authors A Rafiq A. Yudo Triartanto, A. Yudo ADHI DHARMA SURIYANTO Andi Setyawan Astuti, Amelia Dwi basuki, Basukiyatno Bonardo Marulitua A Chepi Nurdiansyah Fajar Kurniawan Fajar Muharam ibnu Sulaiman Jaka Atmaja Ken Norton Hutasoit Marlina Rahmi Shinta P. Nurdiansyah, Chepi RR. Ella Evrita Hestiandari Tuty Mutiah Umairoh, Faikoh