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Galuh Sukmaranti
Prodi Ilmu Komunikasi Universitas Bung Karno
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Journal : Jurnal Oratio Directa (Prodi Ilmu Komunikasi)

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Make-Up Therapy Sebagai Personal Branding Kiara Leswara Galuh Sukmaranti; Tri Okta Sulfa Kimiawan; Edik Prayitno
Oratio Directa (Prodi Ilmu Komunikasi) Vol 4, No 2 (2022): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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AbstrakHadirnya media sosial kerap kali dimanfaatkan sebagai prasarana guna membentuk personal branding. Platform Youtube masih menjadi media publikasi idola ketika seseorang mengawali pembentukan personal branding dirinya baik berupa perwujudan citra yang berangkat dari publikasi hal-hal positif. Kiara Leswara ialah seorang beauty influencer yang memiliki keunikan pada setiap konten yang di unggah pada channel Youtube Kiara Leswara. Konten Make up Therapy diusung oleh Kiara Leswara menjadi salah satu kekhasan sekaligus menjadi pembeda dengan beauty influencer lainnya. Kualitatif deskriptif dipilih sebagai metode penelitian yang digunakan dengan observasi online melalui channel Youtube Kiara Leswara serta pendukung dokumentasi dan studi pustaka guna menganalisis 11 elemen Kriteria yang menjadi indikator dalam membangun personal branding yang efektif dan otentik menurut Rampersad. Penelitian ini mengungkap 11 elemen kriteria personal branding yang dilakukan Kiara Leswara diantaranya berhasil meningkatkan Konsisten (Consistency) dengan menjaga Relevansi (Relevant) dalam membentuk personal branding sebagai beauty influencer. Pencapaian ini bersumber dari Kegigihan (Persistence) dan Kebaikan (Goodwill) dalam membangun personal branding-nya sebagai beauty influencer. Kata kunci: Make-Up therapy, Personal Branding, influencer, sosial media, Kiara Leswara
AKTIVITAS PUBLIC RELATIONS DALAM MEMBINA HUBUNGAN BAIK Di APARTEMEN (Studi Deskriptif Kegiatan Di Apartemen Sunter Parkview) Melati Banu; Galuh Sukmaranti
Oratio Directa (Prodi Ilmu Komunikasi) Vol 5, No 1 (2023): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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Abstraction Not only in organizations or companies, the presence of public relations or public relations has a very large role in creating harmonization. Including harmonization in society and residents of an apartment or residence. For research techniques using a qualitative approach, namely data that is not measurable on a numerical scale. The data produced by the research are more concerned with the interpretation of the data found in the field. Theory of Excellence in Public Relations and the theory of participation become the analytical knife. Public relations and community relations are the main words in a social interaction. Keywords: Public relations, occupants, excellence in public relations
Kasus Vina Cirebon, Media Sosial Sebagai Sarana Mencari Keadilan Faisyal, Faisyal; Sukmaranti, Galuh
Oratio Directa (Prodi Ilmu Komunikasi) Vol 6, No 1 (2024): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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No viral no justice agadium is sweeping the law in Indonesia. The murder case of Vina Ciberon was legally reviewed, because the case went viral on social media. There is a movement from the community called netizens or netizens to fight the law through social media. They collected data on the internet and made an investigation report, then shared it with the public through their respective social media. Some have even become citizen journalists, conducting investigations, and compiled into news and disseminated through social media. The data obtained is quite accurate, and can be a source of law. Social movement theory explains that social movements outside the context of established institutions can be successful if carried out collectively. Netizens as a group are able to use social media as a means of social and legal resistance.  This happened in the case of Vina's murder.Keywords: Social media, citizen journalism, social media-based social movements. 
STIGMA SOSIAL DALAM FILM TILIK (Analisis Tiga Tataran Semiotika Tzvetan Todorov) Elu, Stefanus Poto; Sukmaranti, Galuh
Oratio Directa (Prodi Ilmu Komunikasi) Vol 5, No 2 (2023): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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AbstractFilm is art, as well as a medium for conveying messages to society. The themes of films are generally based on social issues that exist in society. In Indonesia, we know two types of film, namely long films and short films. If long films require a long time to make, then short films are generally shorter. Short film story ideas are usually taken from everyday stories. In this way, the message of the short film is easily digested by the audience. The short film TILIK, which was released in 2018, was then shown to the wider public via the YouTube channel in 2020, successfully attracting the attention of Indonesian short film viewers. This is what attracted researchers' interest in elaborating on this short film. The theory used in this research is Tzvetan Todorov's semiotic theory. Through Todorov's theory, researchers want to elaborate on the construction of social stigma contained in the short film TILIK. By using qualitative descriptive methods, researchers found that this film is full of social stigma that lives in society. Information on the internet and social media correlatively enlivens social stigma towards certain figures. Moreover, if it is not accompanied by adequate literacy skills, everyone will become a producer and consumer of hoax news in society, the internet and social media. Keywords: Semiotics, Tzvetan Todorov, Short film, Tilik
Co-Authors Abdul Haris Achmad Jamil Ari Sulistyanto Bambang Mudjiyanto Chaniago, Faisyal Edik Prayitno Elu, Stefanus Poto Faisyal Faisyal Hayu Lusianawati Launa Melati Banu Prayitno, Edik Salomon Anderias Mesak Babys Sudarmika, Dina Tri Okta Sulfa Kimiawan