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Galuh Sukmaranti
Prodi Ilmu Komunikasi Universitas Bung Karno
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Analisis Iklan Sales Promotion PT Telkomsel di Harian Kompas Periode Agustus - Desember 2013 galuh sukmaranti
PRoMEDIA Vol 1, No 2 (2015): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.606 KB) | DOI: 10.52447/promedia.v1i2.110

Abstract

Komunikasi merupakan hal yang sangat penting dalam kehidupan sehari-hari. Manusia sejatinya adalah makhluk sosial yang tentunya tak pernah luput berkomunikasi dan berinteraksi satu sama lain. Komunikasi dilakukan baik secara langsung maupun tak langsung. Selain itu komunikasi yang efektif akan mempermudah tiap-tiap individu memahami pesan yang disampaikan. Dalam kegiatan bisnis tentunya komunikasi memegang peranan penting guna mencapai suatu tujuan tertentu. penelitian ini menyoroti kategori frekuensi dan popularitas promosi penjualan. Terdapat tiga jenis alat promosi penjualan yang digunakan pada iklan promosi penjualan yakni bingkisan, kontes, undian dan permainan, serta imbalan kesetiaan Kata Kunci: Iklan, Penjualan, Promosi
Make-Up Therapy Sebagai Personal Branding Kiara Leswara Galuh Sukmaranti; Tri Okta Sulfa Kimiawan; Edik Prayitno
Oratio Directa (Prodi Ilmu Komunikasi) Vol 4, No 2 (2022): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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Abstract

AbstrakHadirnya media sosial kerap kali dimanfaatkan sebagai prasarana guna membentuk personal branding. Platform Youtube masih menjadi media publikasi idola ketika seseorang mengawali pembentukan personal branding dirinya baik berupa perwujudan citra yang berangkat dari publikasi hal-hal positif. Kiara Leswara ialah seorang beauty influencer yang memiliki keunikan pada setiap konten yang di unggah pada channel Youtube Kiara Leswara. Konten Make up Therapy diusung oleh Kiara Leswara menjadi salah satu kekhasan sekaligus menjadi pembeda dengan beauty influencer lainnya. Kualitatif deskriptif dipilih sebagai metode penelitian yang digunakan dengan observasi online melalui channel Youtube Kiara Leswara serta pendukung dokumentasi dan studi pustaka guna menganalisis 11 elemen Kriteria yang menjadi indikator dalam membangun personal branding yang efektif dan otentik menurut Rampersad. Penelitian ini mengungkap 11 elemen kriteria personal branding yang dilakukan Kiara Leswara diantaranya berhasil meningkatkan Konsisten (Consistency) dengan menjaga Relevansi (Relevant) dalam membentuk personal branding sebagai beauty influencer. Pencapaian ini bersumber dari Kegigihan (Persistence) dan Kebaikan (Goodwill) dalam membangun personal branding-nya sebagai beauty influencer. Kata kunci: Make-Up therapy, Personal Branding, influencer, sosial media, Kiara Leswara
AKTIVITAS PUBLIC RELATIONS DALAM MEMBINA HUBUNGAN BAIK Di APARTEMEN (Studi Deskriptif Kegiatan Di Apartemen Sunter Parkview) Melati Banu; Galuh Sukmaranti
Oratio Directa (Prodi Ilmu Komunikasi) Vol 5, No 1 (2023): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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Abstract

Abstraction Not only in organizations or companies, the presence of public relations or public relations has a very large role in creating harmonization. Including harmonization in society and residents of an apartment or residence. For research techniques using a qualitative approach, namely data that is not measurable on a numerical scale. The data produced by the research are more concerned with the interpretation of the data found in the field. Theory of Excellence in Public Relations and the theory of participation become the analytical knife. Public relations and community relations are the main words in a social interaction. Keywords: Public relations, occupants, excellence in public relations
Analisis Gaya Komunikasi dan Gaya Kepemimpinan Dua Presiden Legendaris Indonesia Bambang Mudjiyanto; Galuh Sukmaranti; Hayu Lusianawati; Launa
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 6 No. 2 (2023): Vol. 6 No. 2 (2023)
Publisher : Universitas Majalengka

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Abstract

ABSTRACT Each country leader has a different communication style and leadership style. These two styles certainly do not just aim to meet the effectiveness targets of a president's communication with his people. However, these two styles must be used as indicators of the communication capacity and leadership ability of a president who is able to maintain the existence of the country and the continuity of the nation's development. This qualitative study using descriptive analysis methods based on literature and document studies tries to analyze the communication and leadership styles of President Soekarno and President Soeharto. Through searching a number of literature related to the communication styles and leadership styles of the two legendary national figures, the results of the study show: Soekarno's communication style was characterized by low-context, rhetorical, inspirational, optimistic, innovative, transformational, daring to take risks and his leadership character was characterized as charismatic, authoritative, visionary, imaginative, open, and diplomatic. Meanwhile, Soeharto's communication style is characterized by high-context, implicit, connotative, vague (even hidden), unpredictable, difficult to understand, not to the point, wordless with a leadership character that is charismatic, authoritative, dominant, delegative, transformational, visionary, transactional, situational, authoritarian, relatively closed, and anti-criticism. Keywords: Communication style, leadership style, Soekarno, Soeharto
Kasus Vina Cirebon, Media Sosial Sebagai Sarana Mencari Keadilan Faisyal, Faisyal; Sukmaranti, Galuh
Oratio Directa (Prodi Ilmu Komunikasi) Vol 6, No 1 (2024): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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Abstract

No viral no justice agadium is sweeping the law in Indonesia. The murder case of Vina Ciberon was legally reviewed, because the case went viral on social media. There is a movement from the community called netizens or netizens to fight the law through social media. They collected data on the internet and made an investigation report, then shared it with the public through their respective social media. Some have even become citizen journalists, conducting investigations, and compiled into news and disseminated through social media. The data obtained is quite accurate, and can be a source of law. Social movement theory explains that social movements outside the context of established institutions can be successful if carried out collectively. Netizens as a group are able to use social media as a means of social and legal resistance.  This happened in the case of Vina's murder.Keywords: Social media, citizen journalism, social media-based social movements. 
STIGMA SOSIAL DALAM FILM TILIK (Analisis Tiga Tataran Semiotika Tzvetan Todorov) Elu, Stefanus Poto; Sukmaranti, Galuh
Oratio Directa (Prodi Ilmu Komunikasi) Vol 5, No 2 (2023): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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Abstract

AbstractFilm is art, as well as a medium for conveying messages to society. The themes of films are generally based on social issues that exist in society. In Indonesia, we know two types of film, namely long films and short films. If long films require a long time to make, then short films are generally shorter. Short film story ideas are usually taken from everyday stories. In this way, the message of the short film is easily digested by the audience. The short film TILIK, which was released in 2018, was then shown to the wider public via the YouTube channel in 2020, successfully attracting the attention of Indonesian short film viewers. This is what attracted researchers' interest in elaborating on this short film. The theory used in this research is Tzvetan Todorov's semiotic theory. Through Todorov's theory, researchers want to elaborate on the construction of social stigma contained in the short film TILIK. By using qualitative descriptive methods, researchers found that this film is full of social stigma that lives in society. Information on the internet and social media correlatively enlivens social stigma towards certain figures. Moreover, if it is not accompanied by adequate literacy skills, everyone will become a producer and consumer of hoax news in society, the internet and social media. Keywords: Semiotics, Tzvetan Todorov, Short film, Tilik
Pelatihan Siswa SMK Dinamika Pembangunan 1-2 Jakarta Dalam Dalam Cerdas Bermedia Sosial : Saring dan Sharing Sulistyanto, Ari; Jamil, Achmad; Haris, Abdul; Chaniago, Faisyal; Babys, Salomon; Sukmaranti, Galuh; Sudarmika, Dina; Prayitno, Edik
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 11 (2024): Januari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i11.597

Abstract

Kecerdasan dalam menggunakan media sosial dibutuhkan para siswa atau remaja. Melalui kecerdaasan tersebut, dapat berhati-hati dan bisa mengambil manfaat dari platform media sosial tersebut.  Oleh karena itu, untuk meningkatkan kecerdasan dalam literasi media sosial dikalangan siswa (remaja) SMK Dinamika Pembangunan 1-2 Jakarta dibutuhkan pelatihan.  Melalui metode ceramah. Hasil menunjukan pada pertimbangan waktu mereka mampu menyerap materi sebesar 90 %, melakukan filterisasi sebesar 83 %, dan berfikir sebelum posting sebesar 80 % Kegiatan pengabdian masyarakat ini memberikan kontribusi pada meluasnya kesadaran bermedia sosial dikalangan siswa SMK Dinamika Pembangunan 1-2 Jakarta.
Co-Authors Abdul Haris Achmad Jamil Ari Sulistyanto Bambang Mudjiyanto Chaniago, Faisyal Edik Prayitno Elu, Stefanus Poto Faisyal Faisyal Hayu Lusianawati Launa Melati Banu Prayitno, Edik Salomon Anderias Mesak Babys Sudarmika, Dina Tri Okta Sulfa Kimiawan