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All Journal Jurnal Ekonomi, Bisnis dan Manajemen KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Manajemen Kompeten
Sri Gustini
Institut Rahmaniyah Sekayu
Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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Green Accounting At Hospital Niar Astaginy; Fitriani Fitriani; Rahmawaty Arifiani; Shella Gilby Sapulette; Sri Gustini
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 3 (2023): September : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i3.1312

Abstract

The purpose of this research is to investigate the use of Green Accounting in medical waste management at AMC Hospital. Bandung AMC Hospital is the subject of the study. The research methodology is qualitative. According to the study's findings, the hospital's spending for medical management waste. These expenses are reported in identical accounts, and the disclosure of incurred environmental costs has yet to be published in a distinct report from the parent report. Based on the notion of green accounting, this study reveals environmental cost reports and how to quantify the costs of environmental information supplied by hospitals for medical management.
Digital Marketing Strategy for MSME Development Eliyanti Agus Mokodompit; I Nyoman Tri Sutaguna; Heriyana Heriyana; Arief Yanto Rukmana; Sri Gustini
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2266

Abstract

MSMEs are crucial to Indonesia's economy because of their large contribution to growth. The MSME sector is one of the main pillars holding up the basis of the Indonesian economy. MSMEs and the rise of digitalization will make Indonesia the country with the largest digital economy in Southeast Asia by 2026. However, MSMEs have difficulties, the most significant of which is the need to strengthen the human capital of MSME participants and improve digital skill development. The dearth of online marketing education continues to be a problem for many MSMEs. comparable to the Hanan Boga Rasa UMKM in the Buton City neighborhood. Teachers, students, and thematic KKN Group 34 developed plans and methods to improve MSME product branding. The activities are conducted using the qualitative technique, which makes use of MSMEs' interviews, documentation, dialogue, and observation. The results of the operations also help MSMEs, since they can enhance public perception of their products and increase marketing and sales
PENGARUH CELEBRITY ENDORSEMENT PADA IKLAN SMARTPHONE MEREK SAMSUNG TERHADAP MINAT BELI KONSUMEN (STUDI KASUS MASYARAKAT KELURAHAN KAYUARA KECAMATAN SEKAYU) Sri Gustini; Ade Nia Suryani
Jurnal Manajemen Kompeten Vol 8 No 2 (2025): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v8i2.472

Abstract

This study aims to determine the effect of celebrity endorsement on consumer interest in purchasing Samsung brand smartphones in the Kayuara Village, Sekayu District. This study uses a quantitative approach with a survey method. The population in this study was the Kayuara Village community, with a sample of 35 respondents determined using a saturated sampling technique. Data collection was carried out through the distribution of questionnaires, while data analysis used validity tests, reliability tests, simple linear regression analysis, correlation analysis, and hypothesis testing (t-test) with the help of the SPSS version 25 program. The results of the study indicate that all research instruments are valid and reliable. The results of a simple linear regression analysis produce the equation Y = 14.395 + 0.646X, which indicates that celebrity endorsement has a positive effect on consumer purchasing interest. The results of the correlation analysis show an R value of 0.814, which means there is a very strong relationship between celebrity endorsement and purchasing interest. The coefficient of determination (R²) value of 0.663 indicates that 66.3% of consumer purchasing interest is influenced by celebrity endorsement, while the rest is influenced by other factors outside the study. The results of the hypothesis test show that the calculated t value is 8.049, which is greater than the t table of 2.030 with a significance level of 0.000 < 0.05, so it can be concluded that celebrity endorsement has a positive and significant effect on consumer interest in purchasing Samsung brand smartphones. Keywords: Celebrity Endorsement, Interest in Buying, Samsung Smartphone
PENGARUH PENGGUNAAN DOMPET DIGITAL (E-WALLET) TERHADAP PERILAKU KONSUMTIF GEN Z DI KELURAHAN SUNGAI LILIN JAYA Ade Nia Suryani; Sri Gustini
Jurnal Manajemen Kompeten Vol 9 No 1 (2026): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v9i1.508

Abstract

ABSTRACT This study aims to determine the effect of digital wallet (e-wallet) usage on the consumptive behavior of Gen Z in Sungai Lilin Jaya Urban Village. This is a causal study. The study population consists of all Gen Z individuals aged 17–18 in Sungai Lilin Jaya Urban Village. A sample size of 80 individuals was determined using the Slovin formula, and the sample was selected using purposive sampling. Data were collected via questionnaires and analyzed using simple linear regression and correlation analysis. The results indicate that (1) the correlation coefficient of 0.488 reveals a moderate relationship between e-wallet usage and the consumptive behavior of Gen Z, while the R-squared value of 0.238 shows that e-wallet usage influences this consumptive behavior by 23.8%; and (2) the t-test results demonstrate that e-wallet usage has a significant effect on the consumptive behavior of Gen Z, with a calculated t-value exceeding the critical t-value (4.939 > 2.030). Keywords: e-wallet, consumerist behavior, Gen Z
Pengaruh Kualitas Pelayanan Publik Kantor Camat Kecamatan Keluang Terhadap Kepuasan Masyarakat Ade Nia Suryani; Sri Gustini; Heriyana Heriyana
Jurnal Manajemen Kompeten Vol 8 No 1 (2025): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v8i1.440

Abstract

This study aims to analyze the effect of public service quality on community satisfaction at the Sub-District Office of Keluang. The research is grounded in the importance of high-quality public services as a key pillar of good governance. A quantitative approach was used with a survey method and purposive sampling technique involving 70 respondents who had accessed services at the Keluang Sub-District Office. Data were collected using a Likert-scale questionnaire and analyzed through simple linear regression with the assistance of SPSS version 26.0. The results show that service quality—measured through the five SERVQUAL dimensions (tangibles, reliability, responsiveness, assurance, and empathy)—has a positive and significant effect on community satisfaction. The regression coefficient was 0.411 with a significance value of 0.000. A correlation coefficient of 0.892 indicates a very strong relationship between service quality and satisfaction, while the coefficient of determination (R²) of 0.795 suggests that 79.5% of the variation in community satisfaction is explained by service quality. These findings highlight the importance of improving public service quality, developing staff competencies, and enhancing supporting facilities to increase public satisfaction.
PENGARUH CITRA MEREK DAN BIAYA PENDIDIKAN TERHADAP KEPUTUSAN MAHASISWA BARU TAHUN AKADEMIK 2024/2025 DALAM MEMILIH INSTITUT RAHMANIYAH SEKAYU Ade Nia Suryani; Sri Gustini
Jurnal Manajemen Kompeten Vol 7 No 2 (2024): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v7i2.386

Abstract

ABSTRACT This research aims to determine: (1) the influence of brand image and educational costs partially on new students' decisions in choosing the Rahmaniyah Sekayu Institute, (2) the influence of brand image and educational costs simultaneously on new students' decisions in choosing the Rahmaniyah Sekayu Institute. This research is causality research. The population of this research is 145 new students for academic year of 2024/2025. The sample size of 107 people was determined using the Slovin formula with a margin of error of 10%. The sample was selected using purposive sampling technique. Data was collected using a questionnaire method and analyzed using multiple linear regression analysis. The results of the research show that (1) brand image influences new students' decisions with a value of t count (2.511) > t table (1.982), (2) educational costs new influence students' decisions with a value of t count (8.047) > t table (1.982), (3) image brand and education costs influence decisions with a value of F count (134.276) > F table (3.084). Keywords: brand image, cost of education, student decisions
Co-Authors Ade Nia Suryani Arief Yanto Rukmana Eliyanti Agus Mokodompit Fitriani Heriyana Heriyana I Nyoman Tri Sutaguna Niar Astaginy Rahmawaty Arifiani Shella Gilby Sapulette