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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Kompeten
Ade Nia Suryani
Institut Rahmaniyah Sekayu
Humanities Economics, Econometrics & Finance Education Health Professions Public Health

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EDUKASI STRATEGI PEMASARAN PRODUK OLAHAN PANGAN RUMAH TANGGA DALAM MENINGKATKAN DAYA SAING Ellisyah Mindari; Yeni Marsih; Ade Nia Suryani; Hendry Wijaya; Ika Rakhmalina; Risa Andriani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.59911

Abstract

Produk olahan pangan  rumah tangga memiliki  potensi  ekonomi untuk  dikembangkan jika digarap dalam bisnis yang mandiri dan partisipatif.  Pelaku usaha hendaknya memiliki akses pengetahuan tentang strategi  pemasaran  yang  efektif, sehingga dapat menyusun kerangka pemasaran yang jelas, pemasaran produk yang tidak  berbatas, produksi sesuai kebutuhan pasar, kemasan lebih informatif dan merek lebih kuat, respon cepat dan cara komunikasi yang meyakinkan, memahami perilaku konsumen yang akan menjadikan pelaku usaha lebih kompeten dalam menopang kelangsungan hidup dan keberhasilan suatu usaha.  Rendahnya literasi dan wawasan para pelaku usaha di Kelurahan Soak Baru Kecamatan Sekayu Kabupaten Musi Banyuasin Provinsi Sumatera Selatan terkait dasar-dasar pemasaran; pemasaran digital; analisa pasar dan produk; kemasan dan penjenamaan; teknik komunikasi dan penjualan; perilaku konsumen dan keputusan pembelian menjadi alasan perlunya digarap program pengabdian pada masyarakat guna meningkatkan pengetahuan, wawasan dan pemahaman serta memberikan motivasi untuk meningkatkan kompetensi diri dalam menyusun strategi pemasaran, sehingga produk olahan pangan rumah tangga yang dikelolanya semakin berkembang dan berdaya saing tinggi. Metode kegiatan ini adalah pendidikan masyarakat (penyuluhan) dengan teknik ceramah dan diskusi dengan bentuk kegiatan penyampaian materi (berupa modul cetak, slide presentasi dan video edukasi), praktik dan tugas mandiri. Kegiatan ini berhasil didasari kehadiran peserta, perbandingan hasil evaluasi awal dan evaluasi akhir yang telah dinilai, antusiasme dalam menerima materi, terjadinya interaksi yang hangat dalam diskusi.
PENGARUH CELEBRITY ENDORSEMENT PADA IKLAN SMARTPHONE MEREK SAMSUNG TERHADAP MINAT BELI KONSUMEN (STUDI KASUS MASYARAKAT KELURAHAN KAYUARA KECAMATAN SEKAYU) Sri Gustini; Ade Nia Suryani
Jurnal Manajemen Kompeten Vol 8 No 2 (2025): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v8i2.472

Abstract

This study aims to determine the effect of celebrity endorsement on consumer interest in purchasing Samsung brand smartphones in the Kayuara Village, Sekayu District. This study uses a quantitative approach with a survey method. The population in this study was the Kayuara Village community, with a sample of 35 respondents determined using a saturated sampling technique. Data collection was carried out through the distribution of questionnaires, while data analysis used validity tests, reliability tests, simple linear regression analysis, correlation analysis, and hypothesis testing (t-test) with the help of the SPSS version 25 program. The results of the study indicate that all research instruments are valid and reliable. The results of a simple linear regression analysis produce the equation Y = 14.395 + 0.646X, which indicates that celebrity endorsement has a positive effect on consumer purchasing interest. The results of the correlation analysis show an R value of 0.814, which means there is a very strong relationship between celebrity endorsement and purchasing interest. The coefficient of determination (R²) value of 0.663 indicates that 66.3% of consumer purchasing interest is influenced by celebrity endorsement, while the rest is influenced by other factors outside the study. The results of the hypothesis test show that the calculated t value is 8.049, which is greater than the t table of 2.030 with a significance level of 0.000 < 0.05, so it can be concluded that celebrity endorsement has a positive and significant effect on consumer interest in purchasing Samsung brand smartphones. Keywords: Celebrity Endorsement, Interest in Buying, Samsung Smartphone
PENGARUH PENGGUNAAN DOMPET DIGITAL (E-WALLET) TERHADAP PERILAKU KONSUMTIF GEN Z DI KELURAHAN SUNGAI LILIN JAYA Ade Nia Suryani; Sri Gustini
Jurnal Manajemen Kompeten Vol 9 No 1 (2026): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v9i1.508

Abstract

ABSTRACT This study aims to determine the effect of digital wallet (e-wallet) usage on the consumptive behavior of Gen Z in Sungai Lilin Jaya Urban Village. This is a causal study. The study population consists of all Gen Z individuals aged 17–18 in Sungai Lilin Jaya Urban Village. A sample size of 80 individuals was determined using the Slovin formula, and the sample was selected using purposive sampling. Data were collected via questionnaires and analyzed using simple linear regression and correlation analysis. The results indicate that (1) the correlation coefficient of 0.488 reveals a moderate relationship between e-wallet usage and the consumptive behavior of Gen Z, while the R-squared value of 0.238 shows that e-wallet usage influences this consumptive behavior by 23.8%; and (2) the t-test results demonstrate that e-wallet usage has a significant effect on the consumptive behavior of Gen Z, with a calculated t-value exceeding the critical t-value (4.939 > 2.030). Keywords: e-wallet, consumerist behavior, Gen Z
Pengaruh Kualitas Pelayanan Publik Kantor Camat Kecamatan Keluang Terhadap Kepuasan Masyarakat Ade Nia Suryani; Sri Gustini; Heriyana Heriyana
Jurnal Manajemen Kompeten Vol 8 No 1 (2025): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v8i1.440

Abstract

This study aims to analyze the effect of public service quality on community satisfaction at the Sub-District Office of Keluang. The research is grounded in the importance of high-quality public services as a key pillar of good governance. A quantitative approach was used with a survey method and purposive sampling technique involving 70 respondents who had accessed services at the Keluang Sub-District Office. Data were collected using a Likert-scale questionnaire and analyzed through simple linear regression with the assistance of SPSS version 26.0. The results show that service quality—measured through the five SERVQUAL dimensions (tangibles, reliability, responsiveness, assurance, and empathy)—has a positive and significant effect on community satisfaction. The regression coefficient was 0.411 with a significance value of 0.000. A correlation coefficient of 0.892 indicates a very strong relationship between service quality and satisfaction, while the coefficient of determination (R²) of 0.795 suggests that 79.5% of the variation in community satisfaction is explained by service quality. These findings highlight the importance of improving public service quality, developing staff competencies, and enhancing supporting facilities to increase public satisfaction.
PENGARUH CITRA MEREK DAN BIAYA PENDIDIKAN TERHADAP KEPUTUSAN MAHASISWA BARU TAHUN AKADEMIK 2024/2025 DALAM MEMILIH INSTITUT RAHMANIYAH SEKAYU Ade Nia Suryani; Sri Gustini
Jurnal Manajemen Kompeten Vol 7 No 2 (2024): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v7i2.386

Abstract

ABSTRACT This research aims to determine: (1) the influence of brand image and educational costs partially on new students' decisions in choosing the Rahmaniyah Sekayu Institute, (2) the influence of brand image and educational costs simultaneously on new students' decisions in choosing the Rahmaniyah Sekayu Institute. This research is causality research. The population of this research is 145 new students for academic year of 2024/2025. The sample size of 107 people was determined using the Slovin formula with a margin of error of 10%. The sample was selected using purposive sampling technique. Data was collected using a questionnaire method and analyzed using multiple linear regression analysis. The results of the research show that (1) brand image influences new students' decisions with a value of t count (2.511) > t table (1.982), (2) educational costs new influence students' decisions with a value of t count (8.047) > t table (1.982), (3) image brand and education costs influence decisions with a value of F count (134.276) > F table (3.084). Keywords: brand image, cost of education, student decisions
Co-Authors Ellisyah Mindari Hendry Wijaya Heriyana Heriyana Ika Rakhmalina Risa Andriani Sri Gustini Yeni Marsih