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All Journal Journal of Management and Bussines (JOMB) DEDIKASI PKM Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Journal of Management, Economic, and Accounting
Iskandar Iskandar
Universitas Serelo Lahat
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Sosialisasi Pembuatan Extrak Kunyit Asem untuk Meningkatkan Umkm Karang Taruna Desa Talang Tangsi Kecamatan Pajar Bulan Kabupaten Lahat Sumatera Selatan Titi Hasanah; Markus Markus; Emilia Sholiha; Indra Hartini; Iskandar Iskandar
DEDIKASI PKM Vol. 4 No. 3 (2023): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v4i3.33789

Abstract

Perkembangan pertumbuhan Pembangunan UMKM merupakan salah satu unsur penggerak yang sangat penting bagi pembangunan dan pertumbuhan ekonomi di Indonesia, tidak terkecuali Kota Lahat. Kegiatan PKM ini dilakukan Karang Taruna  Desa Talang Tangsi kecamatan pajar bulan Kabupaten Lahat, Provinsi sumatera selatan. Tujuan kegiatan pengabdian kepada masyarakat ini adalah Membantu masyarakat Kecamatan pajar bulan  dalam pemberdayaan  pembuatan extrak Kunyit Asam  untuk meningkatkan UMKM Karang Tarunan desa Talang tangsi, Provinsi sumatera selatan , membantu kreativitas karang taruna dalam membuat produk extrak kunyit Asem, dan membantu membina berkelanjutan. Metode pelaksanaan yaitu dengan melakukan sosialisasi, pengajaran, aplikasi dan evaluasi. Hasil pemahaman dari peserta PKM mengenai materi yang diberikan adalah Sangat Paham 15 orang, Paham 15 orang, Kurang Paham 7 orang, dan tidak paham 3 orang
Orientasi Kewirausahaan dan Inovasi Produk pada Kinerja Bisnis UMKM Kopi di Lahat Indra Hartini; Iskandar Iskandar; Emila Sholiha
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.7817

Abstract

This research aims to develop a scientific discussion of inconsistent findings regarding the influence of entrepreneurial orientation on product innovation. The research method uses the Purposive Sampling method with a questionnaire distributed online. Data were analyzed using the Partial Least Square Structural Equation Model (PLS-SEM) used to test three hypotheses. The results of this research prove that entrepreneurial orientation increases product innovation. Conclusion, Product innovation has a positive effect on business performance. Entrepreneurial orientation and innovation simultaneously improve business performance, product innovation mediates the positive relationship between entrepreneurial orientation and business performance. Keywords: Product Innovation, Business Performance, Entrepreneurship Orientation
Promosi dan Kualitas Produk terhadap Minat Beli Produk Coklat Desa Talang Pagar Agung Kecamatan Pajar Bulan Kabupaten Lahat Indra Hartini; Iskandar Iskandar; Emila Sholiha
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.10315

Abstract

This research aims to determine and analyze the influence of promotions, the influence of product quality, the influence of promotions and product quality in determining interest in buying chocolate products in Talang Pagar Agung Village. Secondary data shows that the percentage increase in chocolate business in Talang Pagar Agung Village in the past 3 years has increased, where in From 2021 to 2022, the development of Talang Pagar Agung Village Chocolate business will increase by 10%. In this research the researcher used a descriptive type of research with a quantitative approach which can basically be used from one of the existing methods. This research uses a quantitative approach because the research data obtained uses numbers and the analysis uses statistics. The results of the research, namely partial (individual) tests, show that product quality and promotion have a positive effect on consumer buying interest in chocolate in Talang Pagar Agung Village, Pajar Bulan District, Lahat Regency and simultaneously have a positive and significant effect on buying interest in chocolate businesses in Talang Pagar Agung Village. In conclusion, there is an influence of product quality and promotion on consumer buying interest. Managerial implications for chocolate producers to focus more on improving product quality and innovation, as well as packaging that is not only attractive but can also improve the shelf life of chocolate. Keywords: Promotion, Product Quality, Purchasing Decisions
The Effect Of Work Planning And Work Load On Teachers 'Productivity Of Kantor Camat Kecamatan Talang Padang Kabupaten Empat Lawang Pera Oktalia; Iskandar Iskandar; Hayani Hayani
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9846

Abstract

The purpose of this study is to determine the effect of work planning and workload either partially or simultaneously on the work productivity of teachers at Karyawan Pada Kantor Camat Kecamatan Talang Padang Kabupaten Empat Lawang. The sample in this study, namely all teachers of, totaling 42 people will be sampled in this study. So the method used in this research is the census method, namely the collection of data on the entire population, or this research is also called population research. The method of analysis in this study is to use quantitative analysis using the SPSS program. Testing the effect of Work Planning (X1) on Work Productivity (Y), with partial testing obtained a significant value of 0.013 <0.05, thus Work Planning (X1) has a significant effect on Work Productivity (Y), then Ho is rejected and Ha is accepted, So the hypothesis in this study is proven to show that there is a significant influence on the Work Planning variable (X1) on Work Productivity (Y). Testing the effect of Workload (X2) on Work Productivity (Y), with partial testing obtained a Significant value of 0.009 <0.05, thus Workload (X2) has a significant effect on Work Productivity (Y), so Ho is rejected and Ha is accepted, So the hypothesis in this study is proven to show that there is a significant influence on the Workload variable (X2) on Work Productivity (Y). Simultaneous testing obtained a Sig value of 0.001 <0.05, so Ho is rejected and Ha is accepted, meaning that the Work Planning (X1) and Workload (X2) variables have a significant effect on Work Productivity (Y) together this is proven to show a significant effect.
The Effect Of Liquidity And Solvability On Financial Performance At Pt. Matahari Department Store, Tbk Rika Apriansyah; Iskandar Iskandar; Hayani Hayani
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9994

Abstract

The purpose of this study was to determine the effect of Liquidity and Solvency on Financial Performance at PT. Matahari Departement Store, Tbk. The results of the study showed that (1) Liquidity has a partial significant effect on Financial Performance, as evidenced by the Liquidity variable's significance value being lower than the real level (0.006 <0.05), meaning that the Liquidity variable has a significant effect on Financial Performance. (2) Solvency has a partial significant effect on Financial Performance, as evidenced by the Solvency variable's significance value being lower than the real level (0.005 <0.05), meaning that the Solvency variable has a significant effect on Financial Performance. (3) Liquidity and Solvency have a simultaneous significant effect on Financial Performance at PT. Matahari Departement Store, Tbk. This can be seen from the significance value being lower than the real level (0.000 <0.05), meaning that the Liquidity (X1) and Solvency (X2) variables together have a significant effect on Financial Performance.
The Influence Of Price And Product Quality On Consumer Purchase Intention At Umkm Ayam Geprek Buk Effa In Tanjung Agung Village, Pagar Gunung District, Lahat Regency Rinaldi Febriansyah; Iskandar Iskandar; Hayani Hayani
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.984

Abstract

The purpose of this study was to determine the effect of price and product quality on consumer purchasing interest at the Buk Effa Fried Chicken MSME in Tanjung Agung Village, Pagar Gunung District, Lahat Regency. The variables in this study were price (X1), product quality (X2), and purchasing interest (Y). The data analysis methods used were instrument testing (reliability testing, validity testing), classical assumption testing (normality testing, heteroscedasticity testing, multicollinearity testing), multiple linear regression analysis, hypothesis testing (t-test and F-test), and coefficient of determination testing. The results of the study showed that (1) price has a significant partial effect on purchasing interest, as evidenced by the calculated t value > t-table (6.900 > 1.987). (2) product quality has a significant partial effect on purchasing interest, as evidenced by the calculated t value > t-table (3.337 > 1.987). (3) Price and Product Quality have a significant simultaneous effect on Purchase Intention, as seen from the calculated f value > f table (57.770 > 3.953), and the significance value is smaller than the significance level (a) of 0.05 (0.000 < 0.05).
The Influence of Product Quality and Cafe Service Quality on Consumers' Repurchase Interest in Cafe Janji Mantan in Lahat Afiqa Alifia Anyenlita; Hayani Hayani; Iskandar Iskandar
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1003

Abstract

This study aims to determine how product quality and service quality partially and simultaneously influence consumer repurchase intention at Cafe Janji Mantan in Lahat. The sample size for this study was 66 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS software, resulting in a regression equation . The results showed a significant effect between marketing strategy and consumer repurchase intention at Cafe Janji Mantan in Lahat. Service quality also significantly influenced consumer repurchase intention at Cafe Janji Mantan in Lahat. The F-test showed that product quality and service quality simultaneously influenced consumer repurchase intention at Cafe Janji Mantan in Lahat.
The Influence Of Promotion Strategies And Service Quality On Consumer Purchase Decisions At Bintang Mulia Jaya Dealer Lubuk Beringin Manggul M. Agel Al Haffizh Ramadhan; Hayani Hayani; Iskandar Iskandar
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1120

Abstract

This study aims to analyze the influence of promotion strategy and service quality on consumer purchase decisions at Honda Dealer Bintang Mulia Jaya Lubuk Beringin Manggul, Lahat. The type of research is associative quantitative with a population of 157 consumers and a sample of 61 respondents determined using Slovin's formula with a 10% margin of error. Promotion strategy indicators include advertising, personal selling, sales promotion, and public relations. Service quality indicators include reliability, responsiveness, empathy, tangibles, and assurance. Purchase decision indicators include product stability, buying habits, recommendations, and repeat purchases. Data analysis methods used multiple linear regression, t-test, f-test, and coefficient of determination. The results showed that both promotion strategy and service quality have a significant positive influence, partially and simultaneously, on consumer purchase decisions.
Pengaruh Harga Dan Fasilitas Terhadap Keputusan Konsumen Menginap Di Losmen Simpang Lahat Via Rindani Mahesa; Hayani Hayani; Iskandar Iskandar
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i1.9768

Abstract

This study aims to determine the Influence of Price and Facilities on Consumers' Decisions to Stay at Simpang Lahat Inns either partially or simultaneously. This study is a quantitative associative research using the Accidental Sampling technique with the slovin formula method in determining samples. The sample used in this study amounted to 84 research respondents. Based on the results of the study, the regression equation Y = 4.494 + 0.421 X1 + 0.467 X2 + e, means that without the variables Price (X1) and Facilities (X2), the Stay Decision (Y) is 4.494. The value of the determination coefficient (R2) is 0.551, meaning that the independent variables have a contribution with dependent variables of 55.1% and the remaining 44.9% are influenced by other factors that were not studied by the author. Based on the results of SPSS processing version 25.0, the Fcal value of 49.638 was obtained while the Ftable value was 3.109 thus 49.638 > 3.109, then Ho was rejected and Ha was accepted, meaning that the variables Price (X1) and Facilities (X2) together had a significant effect on the Stay Decision (Y). The Ttable value is 1.664. By comparing the values of Thcal and Ttabel it can be concluded: the variable Price (X1) with the value of Thcal > Ttable or 5.092 > 1.664 then Ho is rejected and Ha is accepted. Facilities (X2) with a Thcal value of > Ttable or 5.739 > 1.664, then the variables Price (X1) and Facilities (X2) have a partial effect on the Decision to Stay (Y) at the Simpang Lahat Inn.
Analysis of the Efficiency and Marketing Channels for Robusta Coffee Beans (Coffea Robusta) in Pulau Village, Pajar Bulan Subdistrict, Lahat Iskandar Iskandar; Indra Hartini
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11603

Abstract

This study aims to determine the efficiency of the marketing channels for Robusta coffee beans. It seeks to identify the marketing costs, profits, marketing margins, and marketing efficiency of coffee in Pulau Village, Pajar Bulan Subdistrict, Lahat Regency. This study employs a survey method using questionnaires administered to respondents. There are two marketing channels in Pulau Village. In Marketing Channel I, the marketing entities involved are farmers and wholesalers. In Marketing Channel II, the marketing entities involved are farmers, small retailers, and wholesalers. Marketing Channel I is more efficient than Marketing Channel II because it has a lower margin. With a lower margin, the share received by farmers is higher. In Channel I, the marketing margin is Rp. 1,000.00, and the Farmer’s Share is 97.45%. In Channel II, the marketing margin is Rp. 2,000.00 and the Farmer’s Share is 94.96%. The research findings indicate that Marketing Channel I is shorter than Marketing Channel II, and the Farmer’s Share is higher in Channel I than in Channel II.
Co-Authors Afiqa Alifia Anyenlita Emila Sholiha Emilia Sholiha Hayani Hayani Indra Hartini M. Agel Al Haffizh Ramadhan Markus Markus Pera Oktalia Rika Apriansyah Rinaldi Febriansyah Titi Hasanah Via Rindani Mahesa