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All Journal Journal of Management and Bussines (JOMB) DEDIKASI PKM
Iskandar Iskandar
Universitas Serelo Lahat
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Sosialisasi Pembuatan Extrak Kunyit Asem untuk Meningkatkan Umkm Karang Taruna Desa Talang Tangsi Kecamatan Pajar Bulan Kabupaten Lahat Sumatera Selatan Titi Hasanah; Markus Markus; Emilia Sholiha; Indra Hartini; Iskandar Iskandar
DEDIKASI PKM Vol. 4 No. 3 (2023): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v4i3.33789

Abstract

Perkembangan pertumbuhan Pembangunan UMKM merupakan salah satu unsur penggerak yang sangat penting bagi pembangunan dan pertumbuhan ekonomi di Indonesia, tidak terkecuali Kota Lahat. Kegiatan PKM ini dilakukan Karang Taruna  Desa Talang Tangsi kecamatan pajar bulan Kabupaten Lahat, Provinsi sumatera selatan. Tujuan kegiatan pengabdian kepada masyarakat ini adalah Membantu masyarakat Kecamatan pajar bulan  dalam pemberdayaan  pembuatan extrak Kunyit Asam  untuk meningkatkan UMKM Karang Tarunan desa Talang tangsi, Provinsi sumatera selatan , membantu kreativitas karang taruna dalam membuat produk extrak kunyit Asem, dan membantu membina berkelanjutan. Metode pelaksanaan yaitu dengan melakukan sosialisasi, pengajaran, aplikasi dan evaluasi. Hasil pemahaman dari peserta PKM mengenai materi yang diberikan adalah Sangat Paham 15 orang, Paham 15 orang, Kurang Paham 7 orang, dan tidak paham 3 orang
Orientasi Kewirausahaan dan Inovasi Produk pada Kinerja Bisnis UMKM Kopi di Lahat Indra Hartini; Iskandar Iskandar; Emila Sholiha
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.7817

Abstract

This research aims to develop a scientific discussion of inconsistent findings regarding the influence of entrepreneurial orientation on product innovation. The research method uses the Purposive Sampling method with a questionnaire distributed online. Data were analyzed using the Partial Least Square Structural Equation Model (PLS-SEM) used to test three hypotheses. The results of this research prove that entrepreneurial orientation increases product innovation. Conclusion, Product innovation has a positive effect on business performance. Entrepreneurial orientation and innovation simultaneously improve business performance, product innovation mediates the positive relationship between entrepreneurial orientation and business performance. Keywords: Product Innovation, Business Performance, Entrepreneurship Orientation
Promosi dan Kualitas Produk terhadap Minat Beli Produk Coklat Desa Talang Pagar Agung Kecamatan Pajar Bulan Kabupaten Lahat Indra Hartini; Iskandar Iskandar; Emila Sholiha
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.10315

Abstract

This research aims to determine and analyze the influence of promotions, the influence of product quality, the influence of promotions and product quality in determining interest in buying chocolate products in Talang Pagar Agung Village. Secondary data shows that the percentage increase in chocolate business in Talang Pagar Agung Village in the past 3 years has increased, where in From 2021 to 2022, the development of Talang Pagar Agung Village Chocolate business will increase by 10%. In this research the researcher used a descriptive type of research with a quantitative approach which can basically be used from one of the existing methods. This research uses a quantitative approach because the research data obtained uses numbers and the analysis uses statistics. The results of the research, namely partial (individual) tests, show that product quality and promotion have a positive effect on consumer buying interest in chocolate in Talang Pagar Agung Village, Pajar Bulan District, Lahat Regency and simultaneously have a positive and significant effect on buying interest in chocolate businesses in Talang Pagar Agung Village. In conclusion, there is an influence of product quality and promotion on consumer buying interest. Managerial implications for chocolate producers to focus more on improving product quality and innovation, as well as packaging that is not only attractive but can also improve the shelf life of chocolate. Keywords: Promotion, Product Quality, Purchasing Decisions
Co-Authors Emila Sholiha Emilia Sholiha Indra Hartini Markus Markus Titi Hasanah