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PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PROMOSI COMEDY EVENT DI KOTA BENGKULU Lizaida Jannah; Rasianna BR Saragih; Dionni Ditya Perdana; Delfan Eko Putra
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 10 (2023): September
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i10.1411

Abstract

This study aims to find out the use of Instagram as a distribution strategy for comedy event promotion activities through the Instagram account @standupindo_bkl. This study uses a qualitative method. The informant in this research is the admin of the Instagram account @standupindo_bkl. Data collection techniques in this research used interviews, observation and documentation. Data analysis techniques use data reduction, data presentation, and drawing conclusions. The theory used in this research is the AIDDA theory (action, interest, desire, decision, action). The results showed that Stand Up Indo Bengkulu went through three stages to make communicants (followers) experience AIDDA, namely the stage of introducing comedy events to attract attention and interest, the stage of explaining benefits to generate desire, and the stage of convincing followers as communicants to be involved in the comedy event that will be held with the aim of helping followers to decide (decision) and take action (action).
SURVEY TINGKAT KECEMASAN MASYARAKAT DALAM BENTUK PERILAKU “ PANIC BUYING “ AKIBAT TERPAAN INFORMASI ISU COVID 19 ( Study Pada Ibu-Ibu Rumah Tangga di Kompleks Perumahan Bumi Indah Pratama Kabupaten Bengkulu Tengah) Marwan, Azhar; Putra, Delfan Eko
Jurnal Kaganga: Jurnal Ilmiah Sosial dan Humaniora Vol. 5 No. 1 (2021)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.279 KB) | DOI: 10.33369/jkaganga.5.1.21-28

Abstract

 Penelitian ini bertujuan untuk melihat bagaimana perilaku “ Panic Buying “ dari Ibu-Ibu di kompleks Perumahan Bumi Endah Pratama yang terletak di Desa Taba Jambu Kecamatan Pondok Kubang Kabupaten Bengkulu Tengah. Sedangkan metode penelitian yang digunakan dalam peneltian ini yaitu metode purposif sampling atau sampel bertujuan. Dimana informan penelitian dipilih Ibu_Ibu berdasarkan jenis pekerjaan dan tingkat pendidikan yang dia miliki serta teknik pengumpulan data dilakukan melalui teknik Observasi dan wawancara. Kemudian dari hasil penelitian yang diperoleh setelah dilakukan Observasi dan Wawancara, maka diperoleh hasil penelitian bahwa hampir semua Ibu-Ibu di kompleks perumahan ini mengikuti informasi tentang isu Covid-19. Sedangkan media yang paling banyak mereka gunakan adalah media televisi dan sedikit melalui media sosial. Terkait dengan isu kenaikan harga barang dipasaran yang diekspos melalui media, terutama media sosial kebanyakan mereka juga mengikutinya, hanya saja disaat ditanyakan sikap mereka terhadap isu penimbunan barang kebutuhan pokok yang banyak dilakukan oleh orang tertentu mereka tidak menyukainya bahkan menganggap bahwa perilaku seperti itu tidak baik. Begitu pula saat ditanyakan apakah Informan akan mengikutinya, hampir semua informan tidak setuju dan tidak akan mengikutinya. Karena menurut mereka bahwa perilaku seperti itu bukanlah perilaku yang baik bahkan menyengsarakan orang lain. Banyak cara menurut mereka yang bisa ditempuh misalnya berhemat atau tanam disekitar rumah untuk mengurangi biaya belanja sehari-hari
Manajemen Komunikasi Sebagai Upaya Menjaga Harmonisasi Kerukunan Umat Beragama Di Desa Rama Agung Bengkulu Utara Alfarabi, Alfarabi; Agustina, Putri Rizki; Putra, Delfan Eko
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 6 No. 2 (2024): Desember 2024
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v6i2.918

Abstract

Socioculturally, the Rama Agung village community is generally predominantly influenced by the legacy of ancestral values, regulations, and customary laws, as well as past traditions brought and adopted from various ethnic groups. Communication will be better established when someone can see broadly and openly the contexts of tolerance in diversity. This study aims to determine the communication management carried out by the Rama Agung community in maintaining harmony between religious communities. This study uses a qualitative method. The results of the study concluded that the Harmonization that occurred in Rama Agung was maintained because of the values ??of harmony instilled by the community in inter-religious life, namely the existence of open communication between fellow believers, mutual respect for other religious celebrations and mutual respect for the rules of other religions. The communication management carried out by the Rama Agung community in maintaining harmony in inter-religious life is in accordance with the convergence and divergence approaches. The communication management carried out by the Rama Agung community uses communication that maintains feelings to realize effective communication in maintaining harmony in inter-religious life.
Tourism Marketing Strategy With The Bas Approach (Branding, Advertising And Selling) Lubuk Resam Tourist Destination, Seluma District, Bengkulu Province, An Efforts To Increase The Number Of Visitors Putra, Delfan Eko
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 4, No 1 (2020): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3..10829

Abstract

In Indonesia there are many unique and fun tourist attractions to visit, this fact influences foreign and domestic tourists to visit and vacation. Digital technology is a new trend for every individual. Opportunity to access at any time, can be accessed anywhere, and fast access time is a big attraction of digital technology. Digital and electronic technology as the main data, changes human activities, from traditional processes to interactions to internet networks. because the use of digital technology, such as social media is considered a human connector through the form of an interface, and becomes an important facility in interaction. digital media as a means of communication as well as a means to promote the potential of tourist areas, because the government's attention is still minimal in managing and seeing new tourism potential. In an effort to increase marketing and reach target markets through digital marketing, companies need to use online information dissemination and sales promotion tools, such as using social media and websites, these are digital information dissemination tools that can be accessed by the entire world community so that the dissemination of information and sales promotions can be conveyed properly. In this study, researchers are interested in the activities of tourism-aware communities utilizing digital media, especially social media in an effort to promote the tourism potential of Lubuk Resam in Seluma Regency towards Seluma Alap and Seluma Berbudaya. The methodology in this study is a descriptive analysis method with data collection techniques through interviews, observations and desk studies.
Analisis Semantik Dalam Lirik Lagu “O Tuan” Karya Feast Zico Tri Purnama; Titi Darmi; Delfan Eko Putra
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 2 (2025): Desember
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i2.1273

Abstract

This study aims to analyze the semantic meaning contained in the lyrics of the song “O Tuan” by the band Feast using Geoffrey Leech's semantic theory. This study specifically identifies the types of semantic meaning found in the lyrics and analyzes how these meanings contribute to the delivery of spiritual and emotional messages to listeners. The theory used in this study is Geoffrey Leech's semantic theory, which divides meaning into seven types, namely: conceptual meaning, connotative meaning, stylistic meaning, affective meaning, reflected meaning, collocative meaning, and thematic meaning. Leech's theory was chosen because of its comprehensiveness in analyzing various dimensions of meaning in texts, especially expressive texts such as song lyrics. Descriptive qualitative method with content analysis approach. The research data consisted of the lyrics of the song “O Tuan,” which were analyzed using semantic analysis techniques based on Leech's classification of meaning. Data collection techniques were carried out through documentation and observation of the song lyrics, while data analysis techniques used interpretive descriptive analysis with the stages of identification, classification, and interpretation of semantic meaning. The results of the study show that the lyrics of the song “O Tuan” by Feast contain various types of semantic meanings according to Leech's classification. Conceptual meanings are found in the use of words that refer to the concepts of divinity and spirituality. Connotative meanings are seen in the choice of dictionary.
Pengaruh Judul Clickbait terhadap Persepsi Kredibilitas Berita Online di Kalangan Mahasiswa Aprison, Leo Stepen; Putra, Delfan Eko
TSAQOFAH Vol 6 No 3 (2026): MEI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v6i3.10174

Abstract

The development of online media encourages the use of news headlines that attract readers’ attention, including clickbait headlines. This practice has the potential to influence readers’ perceptions of news credibility because the headline is the first element assessed before the news content is read. This study aims to analyze the effect of clickbait headlines on perceptions of online news credibility among university students. This study used a quantitative approach with an explanatory survey design. The research respondents consisted of 20 students selected through purposive sampling with the criterion of having accessed or read online news. Data were collected using a closed-ended Likert-scale questionnaire consisting of 16 statement items. The research instrument was declared valid, with validity values ranging from 0.842 to 0.960, and reliable, with a Cronbach’s Alpha value of 0.983. Data were analyzed using simple linear regression. The results show that clickbait headlines have a significant effect on perceptions of online news credibility, with a significance value of 0.000, a correlation coefficient of 0.962, and a coefficient of determination of 0.925. This finding confirms that news headlines play an important role in shaping perceptions of digital media credibility. The conclusion of this study indicates that the use of clickbait headlines needs to be managed ethically so that they remain attractive, accurate, relevant, and in accordance with the principles of digital journalism. The implications of this study provide a practical basis for online media managers in composing news headlines that can attract readers’ attention without reducing information credibility.
Pengaruh Konsumsi Berita Online terhadap Tingkat Kepercayaan Mahasiswa pada Media Massa (Studi pada Kompas.com) Agustin, Yoselia Fira; Putra, Delfan Eko
TSAQOFAH Vol 6 No 3 (2026): MEI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v6i3.10175

Abstract

The development of digital media has changed students’ patterns of obtaining information, particularly through online news portals such as Kompas.com. This study aims to analyze the effect of online news consumption on the level of students’ trust in mass media. This study used a quantitative approach with an explanatory survey design. The research respondents consisted of 20 students selected through purposive sampling based on the criterion of having accessed or read news through Kompas.com. Data were collected using a closed-ended Likert-scale questionnaire consisting of 16 statement items, namely eight items for the online news consumption variable and eight items for the student trust level variable. Data were analyzed using descriptive statistics, validity testing, reliability testing, and simple linear regression. The results show that online news consumption has a positive and significant effect on the level of students’ trust in mass media, with a regression coefficient of 0.797 and a significance value of 0.000 < 0.05. The coefficient of determination value of 0.954 indicates that online news consumption explains 95.4% of the variation in students’ level of trust. This finding confirms that online news consumption plays an important role in shaping students’ trust in mass media. The implications of this study provide a basis for digital media managers to improve the quality of news presentation that is credible, informative, and relevant to student readers.
Pengaruh Literasi Media terhadap Ketelitian Mahasiswa Jurnalistik Universitas Bengkulu dalam Menilai Kebenaran Berita di Media Sosial Velysa Anugrayni; Delfan Eko Putra
TSAQOFAH Vol 6 No 3 (2026): MEI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v6i3.10231

Abstract

The development of social media has accelerated the flow of information, including the dissemination of news whose truth has not been verified. This condition requires journalism students to have adequate media literacy and accuracy in assessing the truth of news. This study aims to analyze the influence of media literacy on the accuracy of Journalism students at Bengkulu University in assessing the truth of news on social media. This study employed a quantitative approach with an explanatory survey design. The research respondents consisted of 30 students selected through purposive sampling. Data were collected using a closed-ended Likert-scale questionnaire and analyzed using descriptive statistics and simple linear regression. The results showed that media literacy had a significant influence on students’ accuracy in assessing the truth of news, with a significance value of 0.000 (< 0.05), a regression coefficient of 1.064, and an R Square value of 0.719. These findings indicate that media literacy was able to explain 71.9% of the variation in students’ accuracy in assessing the truth of news on social media. The conclusion of this study affirms the importance of strengthening media literacy, information verification skills, and critical attitudes among journalism students in responding to the flow of news on social media. The implications of this study include theoretical contributions to the development of media literacy studies in journalism education and practical implications for universities in strengthening students’ competence in evaluating the truth of digital information.
Pengaruh Kecepatan Publikasi Berita terhadap Persepsi Akurasi Informasi yang Dikonsumsi Masyarakat Umum pada Akun Instagram Bengkulu Info Fidya Adesya; Delfan Eko Putra
TSAQOFAH Vol 6 No 3 (2026): MEI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v6i3.10232

Abstract

The development of Instagram as a medium for disseminating local information encourages the public to obtain news quickly, including through the Bengkulu Info account. However, the speed of news publication is not always accompanied by an equally strong public perception of information accuracy. This study aims to analyze the influence of news publication speed on the perceived accuracy of information consumed by the general public on the Bengkulu Info Instagram account. This study employed a quantitative approach with an explanatory survey design. The research sample consisted of 15 respondents selected through purposive sampling based on the criterion of having followed or consumed information from the Bengkulu Info Instagram account. Data were collected using a Likert-scale questionnaire and were then analyzed through descriptive statistics, reliability testing, normality testing, correlation, simple linear regression, and the coefficient of determination. The results showed that news publication speed had a positive relationship with perceived information accuracy, with a correlation value of 0.496 and an R Square value of 0.246. However, the significance value of 0.060 indicates that this influence was not yet significant at the 0.05 level. These findings affirm that news publication speed plays a role in shaping audience perceptions, but information accuracy remains influenced by source credibility, clarity of information, and audience experience. The conclusion of this study emphasizes the importance of balancing publication speed and information accuracy in the management of local news-based social media. The implications of this study provide a contribution to digital communication studies and practical input for managers of local information accounts in improving the quality, clarity, and credibility of published information.
PUBLIC RELATIONS (PR) FOR THE POLITICAL TICKET OF TEDDY RAHMAN-GUSTIANTO (TEGUH) AS CANDIDATES FOR REGENT AND DEPUTY REGENT OF SELUMA, "SELUMA EMAS," AS CHALLENGERS TO THE INCUMBENT CANDIDATES IN THE 2024 SELUMA REGENCY ELECTIONS Delfan Eko; Hafri Yuliani; Eceh Trisna Ayuh
JIPSI Jurnal Ilmu Politik dan Komunikasi Vol 15 No 2 (2025): JIPSi : Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jipsi.v15i2.18578

Abstract

Political Public Relations is an important instrument in building and maintaining a positive image and relationships between political actors and the public and stakeholders. In the context of the 2024 regional elections in Seluma Regency, PR was used to inform, influence, and mobilize public opinion and gain support for certain policies or issues. Strategies for building political image and branding through political PR involved various communication tactics, such as media relations, social media campaigns, press releases, press conferences, and lobbying policymakers. This study highlights the effectiveness of political PR in directing public attention and mobilizing support, as well as the challenges faced in maintaining credibility and trust in the digital information era. This study shows that the success of a winning regional election contest strategy is greatly influenced by the ability of political PR to construct a convincing narrative, build coalitions, and be responsive to evolving issues. Political PR Approaches and Strategies Communication strategies in political public relations (PR) are crucial because they help shape public perception, build reputation, and influence public opinion. Keywords: Must reflect the important concepts in the article.